INDUSTRY – ACADEME SYNERGY FOR THE RESEARCH ENHANCEMENT OF

BUSINESS SCHOOLS

Assoc. Prof. Eunice Mareth Querol-Areola, MBANational President, Entrepreneurship Educators’

Association of the Philippines, Inc. (ENEDA)Associate Professor in Business Management, Professorial Chair holder in

Entrepreneurship, Continuing Professional Education Lecturer and Executive Director of the Professional Development Center, Manila Tytana Colleges

CURRICULARDESIGN

TEACHING APPROACHESTEACHING APPROACHES

CREATION OF AN INFORMATION CENTER

CREATION OF AN INFORMATION CENTER

RESEARCH AS A NECESSARY INGREDIENT in:

Synergy Level 1: Research-based Business and Entrepreneurship Curricular Design

ACADEMIC EXPERTS

INDUSTRY PRACTITIONERS

IND landscapeUSTRY

ACA toolboxDEMIC

Curriculum

Design

Synergy Level 2: Research-based Teaching Strategies for Business and Entrepreneurship Education

INDUSTRYPRACTITIONERS

INDUSTRY AND EDUCATION PARADIGMS

EDUCATORS

RESEARCH - BASEDand STUDENT- CENTEREDTEACHING APPROACH

EDUCATORS INDUSTRY PRACTITIONERS

INDUSTRY AND EDUCATION PARADIGM

RESEARCH-BASED andSTUDENT-CENTERED APPROACH

• Case writing and analyses• Internship• Business development and

operation• Seminar-type discussion• Industry paper writing• Partnering/mentoring• Management report writing• Simulation activities• Structured dialogue with

business people• Immersion• Problem-solving activities

• Business games• Colloquia• Focused-group discussion• Audio-visual presentations

of actual workplace practices

• Cooperative learning activities

• fora• site visits• investigation and

experiments

RUBRICS

Synergy Level 3: The Academe as the Industry Learning and Information Center

INDUSTRY-BASED

RESEARCH PARTNERFACULTY

RESEARCHER

INDUSTRY NEEDS

RESEARCHOUTPUT

THE ACADEME AS THE HUB of INDUSTRY’s VARIOUS DATA NEEDS

The industry needs the academe in the design of: • Marketing Plan• Consumer Survey• Customer Service Manual• Strategic Planning• Training Needs Analysis• Participative Action Research• Program Implementation and Evaluation• AND MANY OTHERS

P PE RD AA CG TO IG CY E

Experience of University A , Philippines

(with Malaysia, Singapore, Indonesia, Vietnam, Brunei

Darussalam, Cambodia, Hong Kong, Thailand)

Experience of University B, Indonesia

(with Philippines, Thailand, Singapore, and other non-

Asian countries)

THANK YOU AND GOOD MORNING!