Creating and Making Knowledge Work at UWS

Industrial Design

Our school strategy is to lead our graduates

in the development of their synergetic,

computational, engineering, design, managerial and

entrepreneurial thinking, so that they will be able to tackle problems and

develop systems with capabilities limited only by their creativity, imagination

and desire for innovation.

SolAce Solar Car Project revealed to the world on 29 August 2013 (bottom)

SolAce crossing the Solar Car Challenge finish line in Adelaide Australia on 12 October 2013 (below)

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Bachelor of Industrial Design and our School

Education in Science, Technology (ICT), Engineering and Mathematics (STEM) together with Industrial (Engineering, Product, Building, Technology) Design is essential for the future prosperity of Australia and the World. It has a profound impact on the quality of life of our society and on the environment we live in.

During the two years since its inception, the School of Computing, Engineering and Mathematics (SCEM) at the University of Western Sydney (UWS) has extensively supported closer interaction between Industrial Design, Engineering, Construction Management, and Information and Communications Technology (ICT) disciplines.

An example of a vehicle for such interaction has been the Solar Car project ‘SolAce’. The School has provided diverse support to the project at different stages, including car design, development and participation in the World Solar Challenge 2013. Chris Selwood, the Challenge event director, has summarised the long-term goal of the challenge as taking much more care of our planet, by

pursuing the ultimate efficiency in electric cars, making sure that our children and their children will have the same mobility options we have but with a much lighter footprint on the planet. Projects such as SolAce reflect our School Strategy while helping develop our graduates.

In 2013 the School provided new workshops and studios to support blended learning and research in industrial design and mechanical engineering, as well as a new design computing lab. SCEM plans to extend further these facilities to support creativity, innovation and entrepreneurship in technology, design and development.

The School has further developed its capacity for rapid prototyping in a broad sense, which brings one step closer the implementation of the School plan for experimenting with ideas and broadly embedding creativity and entrepreneurship in all of its academic programs.

These developments are a result of the School strategy to lead its graduates in the development of their synergetic, computational, engineering, design, managerial and entrepreneurial thinking, so that they will be able to tackle problems and develop systems with capabilities limited only by their creativity, imagination and desire for innovation.

This brochure provides a sample of our current Industrial Design innovation at UWS.

Professor Simeon SimoffDeanSchool of Computing, Engineering and Mathematics

Our students often compete and win national and international competitions. Some of their achievements include:

Cormack National Competition 2013 winners (above): Michael Rudd (Second prize winner, left), Shane Prasad (Highly Commended, right)

Australian International Design Award/James Dyson Award 2011: Balin Lee (Short listed)

SRD CHANGE 2011 National Competition: Balin Lee (First prize winner)

SRD CHANGE 2011 National Competition: Philip Brien (Major contributor)

Anthill Top 100 innovative products 2009: Jacob Grech (Second place)

Australian Student Dyson Award 2009: Brandon Clark (Short listed)

Wheels Young Designer Competition 2008: James Livas, Nicholas Newton (Finalists)

Dyson Award 2007: Sebastian Bratt (Finalist)

Commercial Radio Australia Competition 2004: Bobby Lowe (Winner)

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Our vision is to prepare and take our

students from conventional knowledge of assembly

line to new network society parameters as pre-eminent

model of modern organisation, new maker culture and open design.

Clockwise:CavDoc by Daniel Cavasinni: Gel

photographic documentation system after electrophoresis process

Kinetic by Joel Taylor: New car intelligent

forward facing child restraint using Human Computer Interaction (HCI), pressure sensors and new cushioning system

Widevision Exhibition: Custom House Show. A yearly show displaying Honours

and Coursework students’ projects

Widevision Final Year ExhibitionA celebration of our students’ achievements together with industry, community, family and friends

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Our Program of Industrial Design

Our industrial design program prepares students to be knowledgeable, creative and innovative, with emphasis on design, its place in and effect on society and people. The Bachelor of Industrial Design, and its counterpart the Bachelor of Design and Technology, take into account the rapid transformation of communication and industrial technologies, and recognises the need for designers to resolve increasingly complex issues. The course provides students with the knowledge and skills to enable them to respond with flexibility to design challenges within human centred design context.

The program involves a number of industry partners on research projects. It has also implemented an internship program in line with its commitment to producing industry ready graduates; students are required to undertake a period of industry placement before graduation.

The program currently combines streams in Design Management, Sustainable Design and Industrial Design Graphics (CAD/CAM, Rapid Prototyping and

Tooling), which allow students to develop specific areas within the discipline they find professionally most attractive. Sound knowledge in a broad range of design disciplines is provided, including design methodology, design innovation, human computer interaction, product design, ergonomics, manufacturing technology and design, aesthetics, mathematics, management, 2D and 3D CAD, etc. The course culminates in a final year industrial design project leading to industry placement, Masters or PhD research.

Common occupations are in:

• technological innovation (i.e. electronic, construction and building, medical and scientific)

• durable and fast moving consumer goods (i.e. commercial and domestic appliances, white goods, food, tools, packaging)

• entertainment and games (i.e. games development, model making, film and animation)

• online and e-learning solutions (i.e. web design, e-commerce, flexible learning)

• user centred design (i.e. GUI, HCI, HMI, visualisation and simulation).

Graduates are eligible for membership of the Design Institute of Australia (DIA).

Come and talk to us. We will be happy to explain our vision and how we can assist you.

Mauricio NovoaDirector of Academic Program Industrial Design, School of Computing, Engineering and Mathematics

What is Industrial Design?

Creative thinkingOn potentially anything that can be produced in reference to a 5 Ps model:

• Philosophic purpose Why do we create artefacts? To assist, change, enhance and lead society and culture through innovation, responsible design and sustainability.

• Products and innovation What do we do? From iPhones to furniture, exhibitions, cars, footwear and fashion, television and film, entertainment and games, etc.

• Process and system solutions How do we do them? By conceiving, designing, developing, managing, implementing and operating them.

• People and users Who do we design products and innovation for? How do they use them?

• Place and context Where are our users? When do they use our innovations?

Very importantly ....

Any products or systems including their tangible and intangible components

Widevision Final Year ExhibitionA celebration of our students’ achievements together with industry, community, family and friends

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We create improved experiences for

users with a User Centred Design

(UCD) approach.

We handle projects from Conceiving and Designing to

Implementing and Operating them

(CDIO Syllabus).

Clockwise:

Element by Joel Ferguson: Car intelligent rearward facing child restraint using Human

Computer Interaction (HCI), sensors and light with fingerprint recognition buckle

M-Touch by Khoa Nam Phan: Visual impairment aids for galleries and museums

Tuk-Tuk Innovaton by Bobby Lowe: Modular multi-transport

(taxi, pickup truck, forklift)

Hanging Light by Giovanni Mellios

Mobile Nebuliser by Benn Whitfield

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Our Program and Students’ Work

Clockwise from top:

E-Trix by Omar Alrawi: Award winning electric bicycle

Electric Motorcycle by Daniel Anderson

Alpha Romeo by Daniel Anderson: Redesign

Flower Art Set by Chris Moore

Vital Cordless by Ben Scotman: Drilling system for the female market

3D by Shayne Reynolds: Sports shoes and bicycle parts

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We offer state of the art

Design Studio and Workshop

facilities with newly equipped Computing

and Rapid Prototyping Laboratories.

Our

Facilities

Both courses delivered by the Industrial Design Program at the School of Computing, Engineering and Mathematics are accredited by Commonwealth Register of Institutions and Courses for Overseas Students, Department of Education, Australian Government, with the following registrations:

Bachelor of Industrial Design Bachelor of Design and Technology CRICOS Provider No: 00917K

University of Western SydneyLocked Bag 1797Penrith NSW 2751 Australiauws.edu.au