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Eric Anderson, IDSA
A PerspectiveIndustrial Design in the United States
Statistics Comparative:1/2 the size of Russia3/10 the size of Africa1/2 the size of South America2 1/2 the size of European UnionSlightly larger than China
Area:total: 9,631,418 sq kmland: 9,161,923 sq kmwater: 469,495 sq km
Canada
Mexico
Population
2000 U.S. populationdensity in persons persquare mile:
1-4
5-9
10-24
25-49
50-99
100-249
250-66,995
295,734,134 people (July 2005 est.)
Ethnic groups:68% White14% Latino13% Black4.5% Asian1% Amerindian and Alaska native
Regions
New York
Florida
Washington DC
Texas
California
New Mexico
People
CulturesClassical FolkCountry LatinHip Hop Jazz Others
Cultures
Painting
Fashion Dance
Cultures
World Champion Pittsburgh Steelers
Cultures
Extreme Sports
Ethnic
Social
EducationReligion
Politics
EconomicWork
Cultures Factors
big
brash
over the top
fast competitive
civilsophisticated
complicated
Larger than life
understated
elegantgood
good
bad
powerful
responsible
irresponsible
contradictionscontrasts
inspiring
Attitudes
naive
in your face
rude
course
danger
Sub-cultures
Sub-cultures
Hot Rods Custom Classics Muscle Cars
Culture Influences
Elite(Early Adopters)
Late Adopters
Mainstream
Counter-cultures
Counter Influences
Counter InfluencesThe Chrome Shop Mafia
Mainstream
Sub-Culture
Culture Influences
Elite (Early Adopters)
Counter-Culture
Counter InfluencesThe Chrome Shop Mafia
CounterInfluences
Influences
Mainstream
Counter-Culture
Culture Influences
Elite (Early Adopters)
Counter-Culture
INNOVATION… the world buzz
1 : the introduction of something new2 : a new idea, method, or device : NOVELTY
They understandClaudia Kotchka, vice-president for design, innovation,and strategy - Proctor & Gamble (a 51 Billion company)
hired dozens of designers, planting themin every business unit to seed new waysof thinking.
Robert Berner, Business Week
Creating new paradigms
7 time winner Tour de France
Ergonomic superb and 96% recyclable
Material Technology &Design
Black & Decker - Dewalt
CatalystAward Winners Nike - Triax
Student Designs
IDEA Student Winner
William Hsu, Art Center College of Design
This temporary toilet for use in emergencysituations or remote locations is fullyrecyclable and biodegradable. It ships flatand can be air dropped or shipped inquantity. Plastic liners may be sealed forsanitary disposal; after the liners are usedup, the base may be burned as fuel.
Davos' innovation, creativity, anddesign strategy sessions
In addition to the traditional format of plenaries and sessions atthis year's World Economic Forum in Davos, Switzerland,
the 2006 program of the uber-klatch forhigh-profile economic and political elitesincluded no fewer than 22 sessions on"Innovation, Creativity, and DesignStrategy." Along with a dozen innovationgurus,
Creativity for CEOs
© IDSA All rights reserved.
About IDSA?
The voice of industrial designin the United States andrespected around the world
© IDSA All rights reserved.
Core Purpose
To advance the profession of industrialdesign through education, information,community and advocacy.
© IDSA All rights reserved.
Organization Structure
22 Sections
Board of Directors
Councils
5 Districts 28 Chapters
• Councils • Sections (22)• Committees• Districts (5)• Chapters (28)• Programs • Volunteers
Staff
SectionChairs District VPs Chapter
ChairsCommittees
+
© IDSA All rights reserved.
Volunteer MembershipOrganization
22 Sections
Board of Directors
Councils
5 Districts 28 Chapters
SectionChairs District VPs Chapter
Chairs Committees+
© IDSA All rights reserved.
Professional Interest Sections [22]
Automotive
Communicative Environments
Consumer Electronics
Design for the Majority
Design History
Design Management
Design Protection
Design Research
Ecodesign
Furniture
Gender & Cultural Diversity
Housewares
Human Factors
Interactive Design
International Design
Materials & Processes
Medical
Product Development
SAGE
Trends and Strategies
Universal Design
Young Professionals
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Eclectic attractions: BMW s ChrisBangle, The Nike Unlimited Derby,Rock n Roll Hall of Fame inducteeDave Mason, “Fight Club.”
National Conferences
National Design Week
District Conferences
Local Chapters
October 17 - 20, 2007http://www.idsa.org/icsid-idsa07/connecting.html
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• Bruce Claxton, FIDSA, and GordonBruce, IDSA, speak in China.
• Ron Kemnitzer, FIDSA, at ICSIDmeeting in Chile.
• Programs with South Korea, Beijingand Hong Kong.
Breaking Boundaries
© IDSA All rights reserved.
IDEA’s 25th AnniversaryMakes a Big Bang
• IDEA Web site gets a record 1,351,725 page views in June.
• Catalyst Award open to all.
• IDEA report BusinessWeek s North American cover story
• Nearly 1,500 entries to the IDEA Awards - 1/3 international
1
Procter & Gamble and IDSAeducational collaborative program
P&G/IDSA Present UniqueEducational Challenge
Education CouncilEducation Rep from each District2 Practitioners
• Is IDSA keeping pace with theprofession?
• Are we providing members withvaluable, relevant programs?
• What is the optimal configurationfor achieving these ends?
Clement Mok Gianfranco Zaccai
Time to Explore New Governance Structure
Clement Mok Gianfranco Zaccai
Envisioning the future
• Understanding designers 33years of age and younger
• Re-examining programs anddelivery?
• More responsive and inclusivestructure
• Strategic partnerships
Clement Mok Gianfranco Zaccai
There are manyBlack designersdoing great workthat are not visible
The is no connectingorganization in the USfor Black designers
An opportunity forIDSA
INNOVATION…
We are innovating all the time. It’s howyou move innovation forward that hasthe opportunity to change organizations,lives and the world
Business
Education
Community
Integrated Product DevelopmentIPD) at Carnegie Mellon
A unique interdisciplinary experience for studentsand corporate sponsors
Eric Anderson, Industrial DesignPeter Boatwright, MarketingJonathan Cagan, EngineeringLaurie Weingart, Organizational Behavior
Business/Education
The goals of the IPD course
Learn state of the art product opportunitydevelopment processLearn how to work in diverse but integrated teamsCreate innovative and valuable solutions that arepotentially patentable
The IPD Process15 Week Course Divided into 4 Phases
1. Opportunity identificationConvert market dynamics to marketopportunities
2. Understanding opportunityQualitative user researchEarly product definition
3. Conceptualizing opportunityConvert user needs, wants anddesires into concepts
4. Realizing opportunityForm prototypeFunctional prototypeProduct strategy
Integrated Teams
Marketing
Design
Engineering
Product ConceptBased onConsumer Need
Teams
Integrated teams of Industrial Designers, Engineers, & Marketing
Sky Bed Privacy Opportunity for Team Drivers
©Cagan, Vogel & Weingart, 2003
J. Aderholt, J. Canceko, C. Chu , L. Hagan, P. Marcotte, S. Orsborn, L. Tsui
Opportunities for Overweight PopulationIntelliStep Walking Partner
Developing design advocatesEducation
Teaching non-design graduate and undergraduatestudents how to visualize and to address complexproblems
Design research tools to better understandinguser needs
Connecting Community to Knowledge:Designing a youth inspired library space
Eric Anderson and Kristin Hughes
Carnegie Mellon University
School of Design
a BEAM project
Community
Everyone learns differently.What is a library?
How do we construct a library to meet theneeds of the community?
What can we learn and observe fromthe community to help us design abetter space?
[Design and developing the space]
LCW
2 images from proposal
Design Camp
More solutions to existingand emerging problems, aswell as creative economicopportunities, will comefrom the community andyouth. If educated andempowered they willconceive of new paradigmsthat we have yet to imagine.
?
Education and empowerment mustbe stimulated at all levels of society:
• Policy makers• Businesses• Organizations• Primary and Secondary schools• Community• Individual
Clement Mok Gianfranco Zaccai
Thank you