Toyota Indus MotorsInfo and Issues

By: MurtazaZain

BarkatullahPawan

AmbreenHira

ToyotaLeading automobile brand in Pakistan

Founded in 1937Founder name was TOYODAEighty percent of Toyotas sold 20 years ago are still on the road today.

Barkatullah

Indus MotorsThe most prominent player in

Pakistani automobile market.Deal in Passenger cars, SUVs & 4WDs,

Commercial vehicles.Marvels of Toyota in Pakistan are:

◦ Corolla ◦ Land Cruiser◦ Hilux ◦ Vigo◦ Parado

Murtaza

Some Other Brands

Murtaza

Issues faced by Indus MotorsAs per Security Analyst report (half-

year 13-14)

Frequent power & gas outages and

hike in prices;

Uncertain economic condition and

haphazard law and order situation

hampers buyer sentiments;

Zain

Issues faced by Indus MotorsInflux of used Hybrid vehicles due

to budgetary measures, resulting in dampening demand for locally manufactured vehicles and new Hybrid CBUs;

Depreciation of Pakistani Rupee against major currencies.

(CBU means that whole car is manufactured out of country)

Ambreen

• High inflation and rupee depreciation

has forced Indus Motor Company (IMC)

to increase prices of different Toyota

models, ranging from Rs 21,000 to Rs

75,000.

http://www.brecorder.com/business-a-economy/189:pakistan/1253657:high-inflation-pkr-depreci

ation-force-imc-to-raise-prices/?date=2013-11-14

Issues faced by Overall IndustryElectricity and road taxes

The unabated influx of Used cars imports

may still have impact on local industry;

Unreliable customer services

Smuggled and counterfeit auto parts

menace.

Hybrid vehicles duty concession and SUV’S

benefiting from relaxed 5 years age limit

concession; Hira

Countermeasures by IMCContinue discussion with Government to apply consistent policies;

Providing customer support to our customers in order to achieve maximum customer satisfaction;

Effective marketing campaigns to increase sales.

Pawan

Thank you