INDUS MOTOR COMPANY

Motorization in Pakistanand

Impact on Road Safety

National Road Safety ConferenceMarriott Hotel, Karachi

April 24, 2007

Parvez GhiasChief Executive Officer

INDUS MOTOR COMPANY

INDUS MOTOR COMPANY

Vehicle Production in Pakistan Vehicle Production in Pakistan

2001-02 2002-03 2003-04 2004-05 2005-06

CARS 40,088 62,073 98,461 126,403 160,642

TRUCKS 1,134 1,929 2,022 3,204 4,518

BUSES 1,086 1,296 1,380 1,762 825

LCV 9,055 12,548 14,896 25,177 32,053

FARM TRACTOR 23,801 26,240 35,770 43,200 48,887

MOTORCYCLE 120,627 175,169 371,007 570,085 751,667

TOTAL: 195,791 279,255 523,536 769,831 998,592

Figures in units

Source: P A M A

8 10 12 21 23 25 3167

193

336

426

543560

619641

765

0

100

200

300

400

500

600

700

800

MotorizationMotorizationMotorizationMotorization( Cars per 1000 persons )

103 bln

310 bln

Auto Sector Investment

160 m

210 m

Population

1.4 m

8.6 m

Vehicle Population

0.5 m

1.3 m

Jobs in Auto industry

2006 2020

Motorization Level

Motorization Level

8/1000

29/1000

Imagine its 2020………..we have driven a long way!

Road SafetyRoad Safety• Continue to provide the convenience of

mobility in the future

• Minimize the negative effects of environmental impact, traffic accidents and traffic congestion.

• Achieve an affluent mobile society

• Aim for the complete elimination of traffic deaths and injuries and take initiatives for traffic safety by viewing people, vehicles and the traffic environment as an integrated whole

• educate people, including drivers and pedestrians, and make proposals for the creation of a safe traffic environment.

INDUS MOTOR COMPANY

www.who.org

INDUS MOTOR COMPANY

INDUS MOTOR COMPANY

INDUS MOTOR COMPANY

Thank You

INDUS MOTOR COMPANY

INDUS MOTOR COMPANY

INDUS MOTOR COMPANY

INDUS MOTOR COMPANY

INDUS MOTOR COMPANY

PopulationPopulationM

illio

n

14

9

15

0

15

4

15

8

16

7

20

8

0

50

100

150

200

250

2003 2004 2005 2006 2010 2020

4th in the WorldRural - 104 M

Urban - 54 M

GOA is based on actual crash test data (including front, side, roll-over, top and rear impact tests), as well as extensive computer simulations.

Toyota crashes more than 1000 vehicles for tests/year.

We believe that the body of the car holds the key to driver and passenger safety and, therefore, place great emphasis on cabin integrity and impact absorption – which also contributes to greater overall comfort while driving.

Our integrity cabin actually absorbs and disperses energy arising from the car’s contact with the road, which makes for an easier drive, better handling and decreased wear and tear.  

Crash Test Intelligence

Passive SafetyPassive SafetyToyota's Passive Safety Body GOA (Global Outstanding Assessment)Toyota's Passive Safety Body GOA (Global Outstanding Assessment)

The result is a unique benchmark of safety excellence known as Global Outstanding Assessment, or GOA (pronounced go-ah).

The GOA (Global Outstanding Assessment) body makes for a high integrity cabin with front and rear crumple zones to absorb impact energy in a collision. This minimizes damage and assures dependable protection for both driver and passengers.

Toyota is also trying to improve crash-worthiness in light of automobile accidents and the tolerances of the human body.

THUMS: THUMS: TTotal otal HUHUman man MModel odel SSafetyafety

The front section (crumple zone) has a crushable design that absorbs impact during a collision. The strong cabin then evenly distributes the impact. This keeps cabin deformation to a minimum and enhances the safety of the passengers.

The vehicle is designed to provide 40cm of survival space at the passenger's waist.

Toyota vehicles have a design that provides the survival space shown in the drawing.

Frontal CollisionsFrontal CollisionsFrontal collisions are known to account for over 70% of fatalities, over half of these are caused by 'off-set' collisions.

In a typical offset accident, vehicles partially overlap causing a concentration of crash energy into a more confined area.

Toyota GOA models - a 40% Offset Frontal Deformable Barrier Crash Test at 60km/h impact energy that exceeds the 1998 European standard by approximately 15%.

Side CollisionsSide CollisionsToyota's GOA safety bodies are also subjected to Dynamic Side Intrusion Tests and surpass both current US and expected future European side-collision standards.

Reinforced pillars and roof rails in the front and centre combine with side door impact beams and floor cross members to quickly disperse impact energy and, most importantly, protect the occupants.

Rear CollisionsRear CollisionsGOA body structure acts as a safety cell that dissipates impact energy into the rear crumple zones while redirecting the remaining force around the exterior of the vehicle and away from passengers.

The Rear Moving Barrier Test has enabled Toyota designers to create superior protection for both driver and passenger alike. 

Head Impact Protection Head Impact Protection StructureStructure

In the event of a serious accident, this In the event of a serious accident, this prevents secondary injuries where prevents secondary injuries where passengers may hit themselves inside passengers may hit themselves inside the car. Special materials and the car. Special materials and construction are used for each pillar and construction are used for each pillar and side parts of the roof to lessen impact side parts of the roof to lessen impact energy to the head.energy to the head.

Side Door Impact BeamSide Door Impact Beam

Side impact door beams are provided Side impact door beams are provided in all side doors to protect passengers in all side doors to protect passengers in case of a side impact in case of a side impact