induction presentation final
Post on 21-Oct-2014
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Oxford Business Elevator, Business Referral Network Group. Why joiun this group and what you can expect to gain for your R.O.E.TRANSCRIPT
Oxford Business Elevator 2013/14
An Introductionto O.B.E.
Oxford Business Elevator 2013/14
Rationale
Referral Networks turn Success-oriented business people into a strong team of networking professionals ………………………Who work together to build our businesses by referral networking
Oxford Business Elevator 2013/14
Rationale
• O.B.E. is a lockout referral club• ONE member per sector• Referral network• Keep business “local”• Work in collaboration• Help & support• Train & develop• Give feed back• Have FUN……………………
Oxford Business Elevator 2013/14
• Weekly Meetings• Network Framework• Referral System• Partnerships• Group Support• Educational Slots• Training Opportunities• Elevator Pitch
What Give You
Oxford Business Elevator 2013/14
Educational Slot• Weekly - 10 mins
on various business issues
Training• Quarterly - ½ day
training on core business matters
Education
EducationTrainingCoachingMentoringSupportWorkshopsBuddies
Oxford Business Elevator 2013/14
Weekly Format
• Education slots• 60 seconds elevator pitch• 5 minute NEW member pitch• 10 minute company pitch• Successes stories• Membership report• Level 1 & level 2 referrals• Testimonials• New Business contacts
Oxford Business Elevator 2013/14
YOUR 60 Sec Elevator Pitch• 60 Seconds• Who you are• What you do• The pain you solve• How you do that• What's your USP• Your expertise• Who are you looking for
60 Second Pitch
Oxford Business Elevator 2013/14
New Members 5 Minute PitchOpportunity to:• Explain what you do• How you do that• Why we should use you• What’s unique about you• What you are looking for• Call to action
5 Min Pitch
Oxford Business Elevator 2013/14
Members 10 Minute Pitch• Showcase your business• Use case studies• Expand on benefits• Explain pain and solutions• Explain how you add value• Position yourself as expert• Ask for referrals
10 Min Pitch
Oxford Business Elevator 2013/14
Your Investment
Joining Fee (Single Payment)
Annual Membership Subscription
Monthly contribution towards room and refreshments
TOTAL p.a.
£50
£120
£ 45
£680
Oxford Business Elevator 2013/14
Your Investment
£680 per annum=
£12.69 per week=
£1.80 per day
Average
cost per cup
£1.92
Oxford Business Elevator 2013/14
Commitment
What we expect of YOU• Attend on weekly basis• Arrange subs for holidays• Prepare 60 sec pitch• Level 1 referrals• Level 2 referrals• Thank-you for business• Testimonials• Participate… be a go-giver!
Oxford Business Elevator 2013/14
Dress Code
First Impressions Count• Dress to impress• Position self as expert• Be mindful of other
members • Act in professional
manner
Oxford Business Elevator 2013/14
Level 1 Referrals
Potential new business for a Member• Has an interest in the referee• Ready to take next steps• Has a specific need• A qualified referral• Ready to do business• All contact details
Oxford Business Elevator 2013/14
Someone you think I should be working with• A collaborator• A supplier• A networker• An Associate
Level 2 Referrals
Oxford Business Elevator 2013/14
Thank-You for the Business• Qualify value• Experience• Value • Was the referral what you
were looking for
Business Gained
Oxford Business Elevator 2013/14
GOSH!..... You were great• Say thank you• Explain good points• Explain where things could
be done differently• SMART testimonials• That can be used as PR
Testimonials
Oxford Business Elevator 2013/14
• One Member per Sector • The list is not exhaustive! • We are looking for:• Enthusiasm • Passion• Willingness to contribute
• If you know a business that is on the list, we would welcome them to the group
Introduce Members
Oxford Business Elevator 2013/14
Who is Your Substitute?• They understand your
business• They bring a referral• They have an interest in
the group • They have a prepared 60
sec pitch
Substitutes
Oxford Business Elevator 2013/14
Promote and GROW the Network• Invite guests• Be prepared to welcome
new members• Attract sectors required for
group• Be proactive
Visitors Day
Oxford Business Elevator 2013/14
Social Media
Promotion and Marketing• Proactively market OBE• Use person social media
for promotion • Use Facebook marketing• Share stories
Oxford Business Elevator 2013/14
Business referred between members
2012/13 - £000K
2013/14 - £000K
Results
Oxford Business Elevator 2013/14
Membership
OBE prides itself in keeping a relaxed but structured approach
Oxford Business Elevator 2013/14
Join Us
Referral Networks really work
Together Everyone Achieves More
AND….. There’s cakes too!