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Optical network arms WLCOMto win Mexican enterprise customers


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2 Optical network arms WLCOM to win Mexican enterprise customers

Cost, reliability and system flexibility were the key criteria for WLCOMwhen choosing an optical transport network to help it conquerthe enterprise market and become a carrier of carriers in Mexico.

As a newcomer to the Mexican market WLCOM does

not want to challenge the dominant incumbent

providers, but instead wants to provide competitively-

priced, high-quality network capacity to enterprise

customers and other carriers who are facing capacity

bottlenecks as demand rises. The price of a megabit

of capacity in the US is ten times lower than inMexico City, and thats where WLCOM sees its

opportunity.

Only Nokia Siemens Networks was able to meet the

short timetable that WLCOM wanted to adhere to in

order to start its operations. Competing vendors from

China with long delivery and shipping lines proved to

be too slow for WLCOMs schedule.

Optical network arms WLCOMto win Mexican enterprise customers

The company wanted a long-distance optical network

that would be quick to roll-out, offer best-in-class

reliability, the lowest possible operating costs and be

easy to scale up as the business grows. We are a

flexible and dynamic operator with few employees,

says Eduardo Garca, Chief Operating Officer,

WLCOM. We need remote provisioning capabilities

and the ability to manage the network down to

element level from our network operating center in

Mexico City.

WLCOM therefore chose a DWDM solution from

Nokia Siemens Networks, which was supplied vialocal channel partner, INDSA. Both partners played a

crucial role in WLCOMs choice.

Local know-how is criticalThe quality of the equipment is paramount and a key

decider for us. Were familiar with the high

performance of the Nokia Siemens Networks

equipment, says Eduardo Garca.

Although its too early to talk about technical

performance results for the network, I can say that

what we have seen so far meets and exceeds our

expectations.

Having INDSA as a channel partner has also been

crucial to the success of the implementation because

their local knowledge. You can try to bring in expertsfrom another country but Mexico is not an easy

country to work in.

Service

provider

Having someone local who understands and knows how to overcome

local challenges is one of the keys to success. Without the local channel

partner we would have had to be a lot more hands-on, but in fact we only

needed one supervisor and everything else was conducted by INDSA.

Eduardo Garca, COO, WLCOM


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Laredo NVO Laredo Candela

Monterrey

SaltilloSaladoLagunaSeca

San LuisPotosi

SalinasAguasCalientes

Leon

Irapuato

Celaya

Queretaro

Nopala

Mexico

Cuernavaca

Irolo Puebla

Toluca

Yarecuaro Guadalajara

Network Characteristics

22 Nodes Hit7300 R4.25

- 3 ROADMs, 12 ONNs,

7 OLRs

- Automation features (MCP)

- No protection schemes

required

17 Lambdas

- 7 x 10G, 10 x 2.5G- Ethernet traffic only,

no SDH requirements

40 ch EOL

40 G Ready design

3Optical network arms WLCOM to win Mexican enterprise customers

Expanding the business

With the Nokia Siemens Networks DWDM solution,WLCOM can initially offer 17, 10G channels and 10,

2.5G channels over each fiber, but it can be remotely

upgraded using software to offer 40G as the business

grows. Services will kick-off with Internet access, but

WLCOM expects to add LAN-to-LAN, virtual private

networks (VPN) and VLAN in the near future. Further

down the line, the company is aiming to provide a

triple-play of voice and TV services after the first year

of operation.

Challenges

To enter a highly competitive

market providing transport to

enterprise customers and other

carriers

To compete on price by

minimizing operational costs

To compete on quality and

network reliability

To minimize the cost of

expanding the network

capacity and offering newservices in future

Solutions

The DWDM network roll-out from Nokia

Siemens Networks and INDSA connects

enterprises that contribute about 70% of

the Mexican economy

Compact, flexible equipment, low power

consumption and remote provisioning and

network management all combine to keep

operational costs down

The Nokia Siemens Networks DWDM

platform offers proven reliability

Remote software deployment means thatfuture upgrades can be implemented with

minimal hardware changes and site visits

Benefits

Rapid roll-out means WLCOM is ready to

compete throughout the most economically

important regions of the Mexican market

Low operational costs will enable WLCOM to

beat existing providers on price

Well-proven, high-quality equipment and

efficient remote network management will

deliver best-in-class network reliability and

quality for business-critical applications

The Nokia Siemens Networks DWDM

platform offers the ability to upgrade to 40Gby deploying new software remotely

The current implementation was achieved on timeand on budget. It covers 15 cities and connects

enterprises that make up nearly 70% of the Mexican

economy, and WLCOM expects to extend the

coverage further in future.


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About INDSAIndsa is a telecom solutions integrator targeting the

Mexican market, where it offers wide coverage and

large experience with transmission solutions for

important market segments such as oil companies,

airports and others. Indsa was founded 1998 and

since then focuses in providing customers with state

of the art telecom solutions with local added value.

http://www.nokiasiemensnetworks.com

Nokia Siemens Networks CorporationP.O. Box 1

FI-02022 NOKIA SIEMENS NETWORKS

Finland

Visiting address:Karaportti 3, ESPOO, Finland

Switchboard +358 71 400 4000 (Finland)

Switchboard +49 89 5159 01 (Germany)

Copyright 2010 Nokia Siemens Networks.

All rights reserved.

Nokia is a registered trademark of

Nokia Corporation, Siemens is a

registered trademark of Siemens AG.

The wave logo is a trademark of

Nokia Siemens Networks Oy.

Other company and product names

mentioned in this document may

be trademarks of their respective

owners, and they are mentioned for

identication purposes only.

Order no. C401-00609-R-201006-1-EN

Nokia Siemens Networks 201005

Activeark Ltd.

INDSA Corporation

Montecito #38, Piso 20, Ocina 38

Col. Npoles, Mxico D.F.

C.P. 03810

Tel. +52 (55) 9000 4320

Fax +52 (55) 9000 4314 ext. 2041

[email protected]

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