indrani tr35 short
TRANSCRIPT
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Indrani Medhi
‘Slumdog’ Jamal wants to send money to his lady love Latika
He has a million rupees, but NO bank account
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Mobile Banking
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Who is the Technology Review Audience?
Illiterate– does not know to use non-voice functions on the phone
UI– Text heavy, complex navigation
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Who is the Technology Review Audience?
Text-Free UIs are design guidelines for Computer Human Interfaces that would
allow any non-literate person on first contact with a PC or mobile phone to
immediately realize useful interaction with minimal or no assistance.
Technology and Innovation:
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Who is the Technology Review Audience?Ethnographic Design Process
India
Philippines
South Africa
450 subjects, 400+ hours in the field
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Who is the Technology Review Audience?
No text, but numbers are okay
Extensive use of hand-drawn, semi-abstracted cartoons
Voice annotation in the local language
Aggressive mouse-over functionality
A consistent help feature
Looping full-context video dramatizing the purpose and mechanism of the application
Design Principles
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Who is the Technology Review Audience?Text-Free Phone UIs
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Who is the Technology Review Audience?Text-Free PC UI
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Who is the Technology Review Audience?Usability test results
•Text-Free UI designs strongly preferred over standard text-based UIs
•First-time, non-literate users, in fact, able to navigate through Text-Free UIs meaningfully
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Current work
Thank You
Indrani Medhi
Microsoft Research India
http://research.microsoft.com/en-us/people/indranim/default.aspx
•Pilot projects
•Design of UIs vis-à-vis cognitive capacities of low-literate users