Indo – China Buyer Seller Meet 9-11 Nov, 2009

Name of the show: Indo-China BSM 2009 Exhibition Area: 750 sqm with 9 booths Frequency: Annual Date of exhibition Nov 9-11, 2009

Exhibit Profile: Loose Diamonds Organizers: Gem & Jewellery Export Promotion Council (GJEPC)

Supported By: Shanghai Diamond Exchange Beijing Wante International Jewelry Trading Center

Venue: Beijing Wante International Jewelry Trading Center No 57, Xinjiekou, North Street, Xicheng District, Beijing.

Tel: 010 82226969 Visitors details Jewellery manufacturers, importers, traders, wholesalers and retailers from & outside Beijing, Beijing Retail Stores, Members of SDE, GAC & Other Trade members Venue Details Wante International Jewelry Trade Center building area of 33,000 square meters, the opening of an underground three and four floors on the ground, a total of more than 4000 square meters. Three main underground silver jewelry and matching jewelry processing, on the ground first and second floor main gold, platinum gold, inlaid jewelry category, on the ground three or four main emerald, jade, diamond and other jewelry . Wante International Jewelry Trading Center, located in Beijing's central business district Xinjiekou lots, bus, subway transportation is very convenient. Its hardware facilities, the operating environment of first-class, advanced security systems, banking, quality control, parking, storage and other facilities complete with a large-scale facilities is good, features full advantage of the full range of business operations to meet the demand. Trading Center, Beijing's Xicheng District Government transformation of the old key business projects support various aspects of the Government. Size: All exhibits should be locked and sealed in a case not larger than 70cm×60cm×40cm cases

must be provided by exhibitors themselves. Cost: Free of charge As the storage space in the Centre is limited, only valuable exhibits should be stored. No Personal Belongings And Furniture is allowed. Only Two Cases per a 9 m2 booth will be allowed. If an exhibitor has more than two cases of valuable items for overnight storage in Security Room, that exhibitor must ensure that it has appropriate arrangements for overnight storage of the excess items.

Background of 3rd Edition of Indo China BSM

LIST OF REPRESENTATIVE

SHRI BAKUL MEHTA CONVENER - DIAMOND PANEL MR.RUBAN HOBDAY DIRECTOR – SOUTHERN REGION MR.VISHAL THAKKER SR.MANAGER – LOGISTIC AND OPERATIONS

Initial ground work was undertaken by Mr. Vikrant Pradhan, who visited China and met officials of SDE and met Wante representative for venue and had discussion with various agencies. The agencies contact details were forwarded to Mr. Vishal Thakker along with Mr Anurag Dhoot finalized on agencies and venue for BSM.

China Jewellery was finalized to conduct P.R activities and also to bring in Buyers. Wante was finalized as venue of BSM. Hotel Intercontinental, Beijing Beichen for accommodations Wante strong room was used for the overnight deposit of valuables. Mr Atul Zaveri coordinated for custom clearance.

9 participants were allotted 9sqr. Mtr booth . Each participant was assigned one interpreter. Day 1 (9/11/2009) : Inuguaral ceremony was held in Wante International Jewelry Trade Center. Mr Lin Qiang ( President) SDE and Mr. Bakul Mehta (Convener – Diamond Panel) GJEPC did the honors of ribbon cutting. Ms.Caroline Yaun ( Vice President) SDE. Deputy Chief of Mission Mr.Jaydeep Mazumdar were also present. Buyer Registration : Total 160 buyers visited on first day

In the evening GJEPC orgainised welcome evening followed by cocktail and dinner.Mr. Sun Fengmi – General Secretary of Gems Association of China, the Chairman of NGTC,Mr. Lin Qiang – SDE President.Mr. Bi Lijin, The vice Chariman of NGTC attended the cultural evening.Mr. Bakul Mehta gave brief speech and presentation on Indo China BSM and IIJS Signature 2010 and showed film on India gives life to Diamond and IIJS Signature 2010, which was in Chinese language. Day 2 ( 10/11/2009) : BSM started on 9.30 and got over at 5.00 pm total 60 buyers visited on 2

nd day.The

demand for VVS quality diamonds is high in China market as per feed back recived from the participant. Mr.Bakul Mehta visited Beijing Jewellery Fair and had meeting with NGTC (Record Notes are attached herewith Annexure 1 Buyer Registration : Total 80 buyers visited on Second day Day 3 ( 11/11/2009) : On third day, Mr. Bakul Mehta met Mr Jacky – China Jeweller (Record notes are attached herewith As annexure 2, Buyer Registration : Total 55 buyers visited on third day The BSM got over at 4.30 pm and customs visited the venue for clearance of goods.

Exhibitor List

Stall No: 10

Stall No: 9

Stall No: 8

Stall No: 7

Stall No: 6

Stall No: 5

Stall No: 4

Stall No: 3

Stall No: 2

Stall No: 1

GJEPC Rare

Jewels Super Gems

C. Mahendra Exports

Kala Gems &

Co R N

Exports

Asian Star Co.

Ltd Nikita

Diamonds Interjewel Pvt. Ltd

Revashankar

Gems Ltd

Sr. No. Company Contact Person

1 Asian Star Co Ltd Anand Shah / Abhishek Kothari

2 Interjewel Pvt Ltd Nishit Mehta / Pratish Kothari

3 Revashankar Gems Ltd Rahul Shah / Ravi Joshi

4 Super Gems Devang Shah / Hemen Trivedi

5 Rare Jewels Pritesh Doshi / Vishal Doshi

6 R N Exports Rahul Jhaveri / Sonali Jhaveri

7 Nikita Diamonds Ravi Sanwalka/ Kailesh Parekh

8 Kala Gems & Co. Mr. Santosh Kala

9 C. Mahendra Exports Ltd Snehal Poniyawala / Suken Shah

BSM Floor Plan

BSM BOOTH VIEW

Booth Specification

Particulars Specifications

(11 Booths) 9 sq mtrs each (L x B 3m X 3m, Height – 2.5 mts)

A.Panel (Prifix System) 2.5mtr Height

B.Booth having lockable door - 1 no.

C.Glass top round table - 1no.

D. Cushion Chairs - 4 no.s and Bar stool 2 Nos

(refer images)

E. Power Socket (5/15 amps) - 1 no.

F. Waste Paper Basket - 1no.

G. Fascia Name

I. Spot Light 100 Watt -6 no.s

J. Two Table showcase with 2Nos.50watts spot lights in each show case.

Other Services provided by Council

One Interpreter to Each exhibitor during Exhibition

Hotel Accommodation

Shuttle bus service from Hotel to Venue to Hotel

Diamond Lamp / Internet Connection

Lunch was arranged Veg and Jain at the venue during exhibition.

Promotions of BSM by GJEPC

Following activities were carried out to promote the BSM:

E-mailers sent to the database of China jewellers, SDE Members & GAC members To important Trade Organizations in China mentioned below:

Trade Association City

Gem & Jewellery Trade Associations of China Beijing

Shenzhen Gold Jewellery Association Shenzhen

China Diamond Manufacturers Association Qingdao

China Gold Association Beijing

China National Pearl Diamond Gem & Jewellery Import & Export Corp Beijing

Shanghai Diamond Exchange Shanghai

Shanghai Gold & Jewellery Trade Association Shanghai

China Council for the promotion of International Trade Panyu Branch Panyu, Guangzhou

Foreign Trade and Economic Cooperation Panyu, Guangzhou

Flyer distributed during the China International Jewllery Fair 2009 Wante invited the retail outlets in the mall

Hotel Accommodation was arranged in Hotel Intercontinental : Hotel Intercontinental, Beijing Beichen 8, Beichen West Road, Chaoyang District, Beijing, 100105, PR, China.Tel: 86 (10) 8437 1188.Contact Person: David Hou, Cell No: +86 1581 0621121

Meeting and Visits:

Record Notes of the Meeting With NGTC held on 10th

November,2009 at Beijing

GJEPC Member Mr. Bakul Mehta – Convener – Diamond Panel Secretariat Mr. Vishal Thakker – Sr.Manager – Logistic and Operation NGTC/GAC Mr.Sun Fengmin – Vice president - GAC Mr.Bi Lijun – Director - NGTC Ms.Wang Weiwei – Vice professor/Head of Administration China jeweller Ms.Priscilla Mr.Jacky In the meeting following decision was discussed:

1. NGTC – National Gemology testing center(NGTC) is a testing center and they have 200 technical professional and sr. engineers working for the grading / valuation. They showed the whole presentation about the NGTC. They are also running an institute for the Gem and jewellery and also organize the exhibition in association with GCA. They have many facets under their jurisdiction like examine center, Institutes.

2. Brief points discussed between GJEPC and NGTC are as follows.

a. GJEPC : Mr.Bakul Mehta informed NGTC that Indo China BSM is getting translated into

business but it is getting more popular in China. Shanghai/Shenzen and Beijing has different market and Indian sellers have to understand the requirement

of different market. b. GJEPC : Mr.Bakul Mehta informed to NGTC that 4% VAT on loose diamond seems to be

challenge for the Indian sellers. However, he requested to NGTC to charge VAT on the mounted/studded jewellery not on the loose diamond. NGTC : Mr.Sun Fengmin briefed that the VAT percentage has been decided by China Govt and kind of regulation set by GOVT on which they do not have any control. GJEPC : Mr.Bakul Mehta proposed to NGTC to tie up with Indian laboratory and based on the NGTC standard the diamonds can be tested and certified in India and the same can be imported back to China. NGTC : Mr.Sun Fengmin informed that NGTC standards are different and they have rectified certain standards as per the regulation set up by China Govt. for the certifications.They cannot tie up with Indian laboratory.He also informed that if Indian diamonds wants to enter the Chinese market than HRD and GIA is not the better option they must required NGTC certificate as all the diamonds in China require the certification from NGTC.

c. GJEPC : Mr.Bakul Mehta visited the Beijing fair organized by GAC.Based on the visit Mr.Bakul Mehta informed Mr.Fengmin that Beijing fair is big show but there were very few participants in loose diamond. Accordingly, he suggested to have separate section for Loose diamond.

He also informed that GJEPC is planning to organize 4

th Addition of Indo China BSM for four

days covering two city i.e. Shanghai and Beijing. NGTC : MR.Fengmin has appreciated the idea of promoting diamond by organizing BSM but he suggested that organizing of BSM in two city will evolve too much in one time instead of that he suggested GJEC to joint participate and organize India Pavilion in Bejing fair next year.Mr.Fengmin requested to write a formal letter to joint participate in shows.

d. GJEPC : Mr.Bakul Mehta requested to NGTC to set up mobile laboratory at Venue in next BSM to issue certificate if possible. NGTC : Mr.Fengmin informed that the Certificates are issued inside the lab only and they are not allowed to issue the same outside but they can offer the facility of setting up temporary testing center at the show to test the diamond but they can not issue the certificate.NGTC also informed that they will provie the good rates to GJEPC for the same.

GJEPC : Mr.Bakul Mehta invited Mr.Fengmin and Mr.Bi to IIJS signature show and they have accepted the same and Mr,Bi Lijun informed he may visit to the show. Mr.Bi Lijun – Director – NGTC,Ms.Wang Weiwei – Vice professor/Head of Administration visited the BSM next morning

Minutes of the Meeting had with China Jeweller on 11th Nov 2009 at the Venue of the BSM, Beijing Attended by Council :- Mr. Bakul Mehta Mr. Ruban Hobday China Jewellers :- Mr. Jacky Ms. Pricilla Agenda: Appointing M/s Chinese Commerce Century (Beijing) Science & Trade Development Co Ltd, China as the Coordinating Company representing the Council at China Finalizing the 2010 BSM at China Proposal to have “Indo-China Trade Center” at China/HK Firstly Mr. Bakul Mehta appreciated the work done and their team in making the 3rd Indo-China Diamond Buyer Seller Meet a successful one. Mr. Jacky submitted the following points: Informed that the Chinese Buyers were looking for variety in the products in the BSM like more of colored stones and fancy cut since most the diamonds are available through the SDE already in the market. He said that the products should be different to attract more Chinese Buyers to BSMs. He informed that at least 30 sellers from India should be a BSM to make it more meaningful for the Chinese Buyers to visit and do transaction He said the main reason for Chinese Buyers not able to visit India is because of the difficulty in the “transaction” since it has to be done only at SDE, Shanghai. He said that it would be better to clear from Hong Kong than in China. He suggested that an “Indo-China Transaction (Trade) Center” should be initiated to solve this problem which will also provide service to both Indian and Chinese clients. This will reduce the cost and increase the volumes. Mr. Mehta observed that the feedback from the Chinese Buyers was well taken and will be addressed to bring products which are needed in the market like more of colored stones and fancy cuts next year. He said that the idea of “Indo-China Trade Center” was very well appreciated by the Council which will definitely increase the business in a big way. He said this office can function from SDE with NGTC (National Gemstones Testing Center) and other organizations from India being the stake holders in the proposal. This facility should help both small and medium enterprise. He requested the China Jewellers to send a proposal accordingly meanwhile the Council will also prepare the same. Mr. Jacky further informed that the Indian Companies can use the E-Platform of his company which has all the major and big retailers as its members to do business through this channel. He said it would be US$500 membership fee annually. He further said that this will be a useful tool for the Indian Companies to meet many Chinese buyers. Mr. Mehta requested him to visit India and make a presentation on the same to further consideration. Mr. Mehta informed about the proposal to have the 4th BSM 2010 at Shanghai for 2 days leaving one day for transfer/travel and to have 2 days at Beijing. He further said that since the Beijing show was a very big show it would not be an ideal platform for the Indian companies to exhibit. Moreover since Beijing show is for the end consumer too, the BSM is the best platform for the Indian Companies to enter into the Chinese Market. He further reiterated the point that he will try and bring at least 20-30 sellers next year and for better quality and variety of products. He said that an MOU can be signed during the visit of China Jewellers in February for the Signature Show in Goa.

Mr. Jacky suggested that the next BSM should be held during April 2010 coinciding with the Shanghai Jewellery Show (the dates and chargers for exhibiting the show will be intimated later). He said that since most of the Beijing buyers will visit Shanghai Show it was suggested to have 2 days at Shanghai and 2 days at Guangzhou City since buyers from 5 districts near Guangzhou like Panyu (Jewellery Manufacturing), Shenzhen (Jewellery Manufacturing), Hua Du (Diamond), Chong Hua and Shun De (Israel Factories) and others can be targeted instead of Beijing. He said that big diamond manufacturing companies and jewellery manufacturing centers are around Guangzhou hence he strongly recommended to have the next BSM at Shanghai (2days) and Guangzhou (2days) during April 2010 Mr. Mehta summarized that he was keen on promoting the Jewkey.com project (e-platform) and revert with the decision on the BSM date and venue soon. However he wanted him to send his confirmation on Chinajewellers to be the coordinating company representing the Council at China. He requested them to send the proposal for the same. Summary: BSM proposed at Shanghai (2 days) and Guangzhou (2days) coinciding with Shanghai Jewellery Show in April 2010 Jacky and his team to meet the Committee (Mumbai) during their visit to Goa show to discuss on the Indo-China Trade Center at China/HK, BSM 2010 and the Jewkey.com proposal . China Jewellers to send the rate (per sq mt) for an India Pavilion at the Shanghai Jewellery Show and the exact date of the same for planning accordingly. Minutes of the Meeting with Ambassador – Embassy of India, Beijing on 11th Nov 2009 at his office Dr. Jaishankar - Ambassador Abhishek Singh – Second Secretary (E&C) Council Representative:- Shri. Bakul Mehta Shri. Ruban Hobday Shri. Bakul Mehta called on Ambassador at the Embassy on 11th November 2009 and briefed him about the BSM. Shri. Mehta informed that they are getting support from the Chinese Government. He made a special reference to the reduction of VAT from 15% to 4% for participants from India in this BSM. He added that bulk diamond business is done through Hong Kong. He also mentioned that earlier 36% of Indian exports were directed to the US but now it is evenly divided between China and US with both having a share of 26% of diamond exports. Shri. Mehta mentioned that GJEPC is in the initial stage of discussion with Chinese authorities for setting up an India-China Diamond Colored Stones Trading Center in Hong Kong. He added that the outcome of this BSM is very impressive and many Chinese have shown their interest in sourcing diamonds from India. Ambassador mentioned that China has tremendous potential as a market for diamond. Ambassador observed that the Indian exporter’s confidence in the Chinese market would grow with time and Indian diamonds would succeed in creating a customer base in China. Shri. Mehta commented that consumer behavior as far as diamond is concerned is same in India and China. Ambassador assured Shri. Mehta of Embassy’s support to GJEPC for promoting diamond trade between India and China and organizing BSM’S in the future too.

Overall Cost

# Item Fee

（（（（RMB）））） Quantity

Amount

（（（（RMB）））） Note

1 bus rent(30ppl)

大巴大巴大巴大巴

900/day

900元元元元/天天天天

3days

3天天天天 2700元元元元 37seats

2 Interpreter A

翻翻翻翻译译译译A

500/day

500元元元元/天天天天 9Nos.*3dyas 13500元元元元

3

Interpreter B

翻翻翻翻译译译译B Extra For Evening Function

1000/day

1000元天元天元天元天

200RMB

5days

一个白天一个白天一个白天一个白天+晚晚晚晚上上上上 9nos*

5000元元元元

1800RMB

4 Dia-lamp(Rentals)

钻钻钻钻石灯石灯石灯石灯 100RMB盏盏盏盏 9nos购购购购购购购购 900元元元元 Paid by GJEPC

5 Internet card

网网网网卡卡卡卡

2 routers and modem

每每每每人人人人1500元元元元 3000元元元元 Areas was WIFI

6 Equipment

投影投影投影投影仪仪仪仪，，，，话话话话筒筒筒筒 600 600元元元元 LCD and DVD player

7 Venues stationery

文具文具文具文具 750 750元元元元

Included in China Jewellers contract

8

4 rutual girls for 3 days

4个礼个礼个礼个礼仪仪仪仪小姐，小姐，小姐，小姐，3天天天天

800/one

800元元元元/元元元元 8400元元元元 Including in the contract

9

Printing

印刷印刷印刷印刷 IIJS Signature Flyers Posters

9300元元元元 6RMB per 20RMB

300Nos 10Nos

9300 1800 200

Flyer \directory\invi- Mailer\

单单单单单单单单/邀邀邀邀请请请请函函函函/参展商手册参展商手册参展商手册参展商手册/快快快快递递递递

10

Printing delivery And translation

印刷印刷印刷印刷运运运运输输输输

1200元元元元 1200元元元元 Including in the contract

11 Mails发发发发发发发发件件件件 Including in the contract

12 Staff’s tripe fee

工作人工作人工作人工作人员员员员员员员员用用用用 8000元元元元 8000 Including in the contract

13 Contact fee

联联联联系系系系员员员员用用用用 3000 3000 Including in the contract

14 Media hongbao

媒体媒体媒体媒体 300/one 10 3000 Not provided this year

15

Lunch Arrangement at Venue

75RMB Per person

50Nos. * 3dyas

11250RMB

16 Security At Wante 6 Security Guards Day 1 Police man Day 1Security Guard Night

Lumpsum 10000RMB

List of Contacts

S.No

Department

Contact Person

Email ID Telephone No Mobile No

1 Embassy of India

Dr. S. Jaishankar,

Embassy of India, Beijing 1, Ritan Dong Lu, Beijing, 100600

Tel-00-86-10-6532 1908 / 6532 1856

2 China Jeweller

Priscilla priscilla_1114@hotmail.com <priscilla_1114@hotmail.com>

8613816995054

3 Hotel Inter Con

David Shirely Julia Zhao

david.hou@icbjb.com shirley.wang@icbjb.com

861084371188 861084371286

8615810621121 8615011304882 86 136011378339

4 Pico Mr.Arren lei.cui@cn.pico.com arren.liang@cn.pico.com kirin.li@cn.pico.com steven.hoe@cn.pico.com kathy.yin@cn.pico.com

861084847975 ext 1012 8613371797885 8613940472830 Tel： 86-10-84847975-1013

Fax： 86-10-84847957

HP:86-10-

13810134364

5 Atul Zavei rajansh21@yahoo.co.in 8613925267464 Sehn 8613611972793 Beijing

6 Mr. Girish

–

Cafeteria punjabibj@gmail.com 010 58670221/23 86-13 911 465 701

7 Shanghai Arts and Cratf

Mr.Huang Yi yldiamond@online.sh.cn Tel : 86 21 65076500 Fax : 86 21 65070868

86 13701626077

8 Brinks Ms.Emily Zheng

Emily.zheng@brinksinc.com

Tel : 86 21 50471251 Fax: 86 21 50471252

86 13386077282

Suggestions :

1. We need to have buyers registration details well in advance which will help us to market the show to exhibitors properly

2. We need to incorporate the Logistic and Operation scope of work for onsite requirement in China Jewellers agreement.