Name:Stanley Gulliford

BTEC Creative Media ProductionAdvert Analysis

Name of Product: Toyota Tacoma

Advert Details (what happens?):

Music & Sound Effects:

Text:

Group Roles:

Audience:

Message:

Invisible Truck Toyota Tacoma Commercial 2015: In this advert an “Invisble Truck “ is seen to drive around a muddy field destroying the earth underneath it and creating huge amounts of sound. It is then stops moving and “the beast is revealed” with a stunt driver walking away from it

The sound effects used are firstly the the sound of the engine of the truck. It is made loud and powerful to show how dynamic the truck is. There is aslo a roar when the “beast is

revealed” this show the truck is almost like a monster with how ferocious it and its immense strength like a lion. There is also a constant drum in the background that addsAtmosphere to the advert and gives the product mystery just like a lion has in its natural

habitiat that the car is also shown to be in

The only text in the advert is at the end when the car “re-appears” and the text “the beast is revealed” shows up. This is to show the audience how powerful and “manly” the truck

is. This is good for their targe taudience

The target audience is men above the age of 18. This is because it is shown to be dangerous and exciting with the stunt driver and manly with the text of “the beast is

revaled” the sounds used give it an anamlistic characteristic and would appeal to men

The message of this advert is that if you buy this car it will provide excitement, danger and will make feel manly. It is the animal of its kingdom just like a lion is of the animal

kingdom