CrowdfundingL A U N C HC H E C K L I S T

For Six Figure Campaigns

T H E U L T I M A T E

BY ELI REGALADO MADHATTERAGENCY.COM

BY ELI REGALADO - FINDINGFREE.US

THE EXACT STEP-BY-STEPFORMULA RESPONSIBLE

FOR DOZENS OF BIGMONEY KICKSTARTER AND

INDIEGOGO PROJECTS!

1. Use Trello.com to set up your crowdfunding project. Trello will keep you

organized by allowing you to create tasks, assign team members, create due

dates, and store files. After having done dozens of crowdfunding campaigns,

I can’t imagine doing a campaign without this free tool.

2. Conduct a feasibility study.

I look for other campaigns to

see what’s been done, how

much they were asking for, how

much they raised, what the

average pledge was and what

the most claimed perk ended

up being.

3. Choose your platform.

The only two platforms I’d go

with are Indiegogo and

Kickstarter. There are pros

and cons to each but let me

say I really like Indiegogo

better for a number of

reasons.

4. Set up an email service. The only 3 I use are Aweber, GetResponse,

and Mailchimp. This tool will allow you to mass email all of the people you

will be collecting email addresses for.

Crowdfunding Launch Formula

4. Set up and autoresponder. An autoresponder is a message or series of

messages that go out automatically once someone signs up to learn more

about your project.

5. Set up a MixMax.com

account. I use this because I

can track and see if journalists

are opening my emails and a lot

more cool stuff.

7. Create graphics of your

product/service/or film. There

are several very good photo

editing tools online that are

cheap or free. There are also

TONS of cheap graphic

designers if you know where

to look.

6. Build a list of media contacts. Find out who wrote about similar projects

and competitors. Pull their email addresses and put them on a

spreadsheet. We’ll pitch them later.

Crowdfunding Launch Formula

8. Build landing page. Whenever I launch a project, I always collect

thousands of emails before hitting the launch button. Indiegogo created this

little calculator to give you a good idea of how many emails you are going to

need before launching. http://bit.ly/iggcalc

9. Build press kit. A well

designed press kit will enable

you to get many well written

articles for your campaign.

MOST reporters won''t even

contact you after you pitch.

They’ll just look at your press

kit, and write an article!

11. Create/launch

Facebook ads. I like using

Facebook ads because I can

get LASER targeted on who

I'm targeting and they're

highly effective if done right.

10. Create a Facebook page. 90% of the traffic that comes to your

campaign will come from Facebook. I typically only spend my time doing

social posts on Facebook and not Pinterest, Twitter, Instagram, or other.

Crowdfunding Launch Formula

12. Create a call to action on Facebook. This is one of the easiest things to

do but most do not do it. Facebook allows you to create a call to action on

top of your page. I link this to my landing page to turn likes into emails.

13. Develop a Facebook

posting strategy. I post 4-5

times a day and mostly

comprise it of pictures my

audience will like.

15. Write media pitches.

Media pitches should be

clear, concise, and to the

point in order to be effective.

14. Create perks. Refer to your feasibility study to identify what perks and

price ranges work best. Coolest perks

Crowdfunding Launch Formula

16. Create campaign page. When writing your page, you should think of it

as supporting the video. Use it to answer questions your customer is going to

ask you. I like to make my pages consist of 70% images and 30% text. No

one wants to read a long letter!

17. Pitch under embargo.

About 2-3 weeks before launch

I begin pitching under embargo.

That means requesting a

reporter to hold the news of

your launch until launch date.

This way you go live with

articles day one.

19. Announce early bird

discount. 48 hours from

launch email all your email

subscribers and let them

know about any early bird

perks they can get.

18. Shoot/edit video. The video should tell your message in a simple way.

You can get as creative as you like but make sure you at least show the

product in the first 30 seconds.

Crowdfunding Launch Formula

20. Press reminder. Remind all press that has committed that they’d write

that you are launching in two days. Also use this email as an opportunity for

them to ask you any final questions, request additional images, etc..

21. Make campaign live! Whoohoo! You did it. Now you need to let

everyone know

*Alert the press who have precommitted

*Email all email subscribers

*Use Greeninbox.com to message all your personal FB, Linkedin, and

Gmail contacts.

24. Pitch with no embargo.

Keep pitching the media

throughout the campaign.

I’ve seen one article on

TechCrunch that was written

4 days before a campaign

ended bring in $100,00 by

itself!

23. Redirect ads. Instead of sending

people who click on your Facebook

ads to your landing page send them

to your campaign instead.

Questions? Eli@madhatteragency.com

Crowdfunding Launch FormulaCrowdfunding Launch Formula