indicus product portfolio 2013 14
Post on 18-Oct-2014
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India’s premier economics research firm that specializes in quantitative insights about consumers and markets - right from all India level to State and District level including rural areas & from Cities to neighborhood levels within cities.TRANSCRIPT
Indicus Product Portfolio
Put the numbers behind your gut feel!
Indicus Analytics is India’s premier
quantitative insights firm…India’s premier economics research and analytics firm with
expertise in:
•Economic, socio-economic and industry research
•Econometric analysis, modeling and forecasting
•Demographics, market size estimation and marketing
analytics
•Monitoring and evaluation surveys
•Competition and regulatory scrutiny
•Geo-spatial intelligence and location based analytics
Strong multidisciplinary focus driven by experts from domains such
as economics, statistics, demography, management, engineering,
sociology, Operations Research, GIS, etc.
Ready-to-use solutions that support strategic decision making at all levels
Market Skyline – District SeriesSuperi
or understanding of the
scale and
scope of
your target segment
Metro, Town and Rural Skyline
Improved
market
selection &
prioritization
Neighborhood Skyline
Precise targeting of your retail catchments, markets and
distribution
District GDP & Employment LandscapeFor taking decisions based on fundamental economic conditions
Better, faster and robust decisions
Demograph
y
Geography
Economy
Analytics that help you take the right marketing decisions faster and smarter
Easy to use analytical tool,
insightful infographics and
authentic data
Good range of critical
demography and economic data
Lets you compare, prioritize and
choose the best markets for your
products
Do within days what usually takes months…..
Use Indicus data solutions
Click a few times
Voila!
Backed by the well known Indicus Advantage
• Analytics that are designed to help you target better
• From the most respected economic research and analytics firms in India
• Trusted by 300+ leading national and international companies and institutes
Leading firms that have trusted Indicus data and solutions for their business needs
Auto
MediaBFSI
OthersReal
Estate
Services
GovernmentRetail
ProductsConsulting
Institutions
Healthcare
The Market Skyline of India (MSL)
For superior understanding of the scale and scope of your target segments
Provides the ‘big picture’ and then lets you drill down to find the best consumers and their location
The what, where and how many, of your target segments.
Share of wallet across consumption categories & income.
Locations that have the highest potential for business growth.
Enables critical business decisions across urban and rural India
Grasp big picture of urban and rural
India
Drill down to state and district level
Assess household purchasing power
Map consumer spending pattern
Size up marketsPrioritize markets
to improve ROITap new consumer
segmentsFind new markets for your products
Analyze urban & rural markets
Analyze size and share of wallet
Plan business growth and expansion
Improve returns on business
Provides key information on markets and consumers
Population (age & income)
Household Asset Ownership
Available for urban & rural pockets across all districts in India
Household income, savings
& spends
Share-of-wallet analysis
Growth over time
Location details for spatial analysis
Metro, Town and Rural Skyline of India (MTRS)
For improved market selection and prioritization
Facilitates selection of the best markets amongst all of India’s 7,800 cities and 5,800+ rural blocks
Top 530+ Tier 1 to Tier 4 towns in terms of size and growth.
Identify the potential of a town and its rural catchment areas.
Match your product mix with market potential and distribution network.
MTRS town classification at a glance
Town Classification # Towns Details
Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore
Mini metros 5 Hyderabad, Ahmedabad, Pune, Coimbatore, Chandigarh
Tier 1 towns 39 Population > 10 lakh
Tier 2 towns 29 Population > 6 lakh but < 10 lakh
Tier 3 towns 169 Population > 2 lakh but < 6 lakh
Tier 4 towns 284 Population > 1 lakh but < 2 lakh
Non-tier large towns 626 Population >50k but < 1 lakh
Non-tier medium towns 1,973 Population >20k but < 50k
Non-tier small towns 2,184 Population >10k but < 20k
Non-tier very small towns 2,476 Population < 10k
Enables critical business decisions across urban and rural India
Find affluent towns & rural
markets
Identify markets that fit business
goals
Assess household purchasing power
Map consumer spending pattern
Size up marketsPrioritize markets
to improve ROI
Identify emerging towns & nearby
rural areas
Plan hub-spoke distribution models
Analyze urban & rural markets
Analyze size and share of wallet
Plan business growth and expansion
Improve returns on business
Provides key information on markets and consumers
Population (age & income)
Household Asset Ownership
Available for all towns and rural sub districts across India
Household income, savings
& spends
Share-of-wallet analysis
Location details for spatial analysis
Neighbourhood Skyline of India (NSL)
For precise micro targeting of consumers, distribution and retail catchments
Neighbourhood Skyline helps you analyze micro-markets in details
Identify the right retail locations and catchment areas.
Find the consumer segments in the catchment of a given location.
Map your product mix according to your target groups.
Mumbai
Empowers your micro-market analysis and retail planning
Study variance in city micro-markets
Estimate demand for your product
Assess household purchasing power
Map consumer spending pattern
Plan marketing activities for TG
Map product-mix with consumer
profiles
Catchment analysis for retail stores
Study local businesses in
catchment areas
Analyze micro-markets across cities
Analyze size and share of wallet
Plan business growth and expansion
Tone up your marketing mix
Covers all Metros, Mini-metros and Tier-1 cities, including satellite towns
* Number of neighborhoods covered under each city are mentioned in brackets
Kolkata (141), Haora (46), Bidhan Nagar
(20), Others 29 Towns
Nort
h
Agra (84)
Amritsar (60)
Dehradun (54)
Gwalior (53)
Kanpur (104)
Lucknow (104)
Ludhiana (69)
Meerut (73)
Jaipur (69)
Jodhpur (59)
Shimla (18)
Varanasi (85)
Delhi Metro Region (486)*Delhi (279), Noida (76),
Ghaziabad (75), Faridabad
(30), Gurgaon (26)
West
Mumbai Metro Region (392)Mumbai (97), Thane (107), Kalyan-
Dombivali (99), Navi Mumbai (83),
Other 6 towns
Aurangabad (92)
Rajkot (18)
Nagpur (127)
Nashik (101)
Solapur (90)
Surat (93)
Vadodara (8)
Cen
tral Bhopal (63)
Jabalpur (63)
Indore (61)
Raipur (62) S
ou
th
Bangalore Metro Region (191)
Chennai (146), Other 5 towns
Coimbatore Metro Region (66)
Kochi Metro Region (63)
Madurai (65)
Mysore (59)
Vijayawada (73)Vishakhapatnam (64)Thiruvananthapuram (80)
Chandigarh Tri-city (70)
Ahmadabad Metro Region (82)
Pune Metro Region (237)
Chennai Metro Region (151)
Chandigarh (21), Panchkula (25),
Mohali (24)
Ahmadabad (50), Gandhinagar (31),
Kalol
Pune (139), Pimpri Chinchwad
(98)
Hyderabad Metro Region (144)
East
Kolkata Metro Region (392)
Bhubaneswar (52)
Patna (66)
Ranchi (45)
Siliguri (41)
Guwahati (52)
Provides key information on markets and consumers across all neighbourhoods in the top Indian cities
Population (age & income)
Household Asset Ownership
Available for all micro-markets across all the top cities in India
Household income, savings
& spends
Share-of-wallet analysis
Location details for spatial analysis
District GDP of India (DGDP)
For identifying high economic activity and growth areas in India
DGDP helps you analyze the size & growth of GDP and employment in 12 sectors for every district
Identify the largest income generating areas of the country.
Find which economic activities are driving the fastest growing markets.
Prioritize among the current markets, and plan for the future with forecasts.
A glimpse of the economic sectors covered in DGDP
Workforce
Provides key information for business planning & forecasts
GDP
Population
Available for all districts in India across 12 sectors
Sector share of GDP
ForecastsGrowth rates & trend
Get your answers when you need them!
Contact Us
Indicus Analytics Pvt Ltd.
Phone: +91-11-42512400 / 01 / 02
Email: [email protected]
Web: www.indicus.net
Thank You.