indicator womenswear - emap...8 pepe jeans 9 great plains 10 nudie top 5 best-selling categories of...
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16 Drapers April 17 2010
indicator
WOMENSWEAR
Drapers spoke to 50 independents about their women’s young fashion business for the week ending April 3. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
Which brand has had the best sell-through so far for spring 10?
1 Firetrap2 Superdry3 Diesel
YOUNG FASHIONDenim sales have plummeted 13% against 2009 in the women’s young fashion sector as shoppers increasingly turn to cheaper leggings and jeggings in place of jeans. Business remained tough for many, with sales down on the year before at 49% of the retailers polled
Top 10 Best-selling brands of the week
1 Firetrap2 Superdry3 French Connection4 Miss Sixty5 Diesel6 Religion7 G-Star8 pepe Jeans9 Great plains10 Nudie
Top 5Best-selling categories of the week
1 Dresses2 Jeans3 T-shirts4 Tunic tops5 Knitwear
Top 5Best-selling T-shirt brands of the week
1 Superdry2 Firetrap3 Religion4 G-Star5 pepe Jeans
Quickfire questionsWhich is your best-selling denim brand?
1 G-Star2 Diesel3 pepe Jeans4 Miss Sixty5 Firetrap How is footfall compared with this time last year?
Up 21%Same 41%Down 38% Do you have a website?
Yes 51%No 49% Which are your core brands?
1 G-Star2 Diesel3 French Connection
To read the latest womenswear news, visit www.drapersonline.com/news/womenswear
When people search for a style or designer online, we make sure our site pops upEmma Howlett-Jones, owner of Mayhem in Cambridge
prowling into top 10: Great plains
Core quality: French Connection
of sales at women’s young fashion indies come from denim
28%
Jeans sales have gone down. There’s a big move towards leggings and jeggingsEuan Finlayson, manager of The Jean Shop in oban, Scotland
of total turnover at the indies polled is made up of online sales
12%
00%Better
00% Same
00% Worse
Fashion in figures
36%Better
15% Same
49% Worse
Total week’s takings
Average spend
DATE:week ending April 3 2010
–1% Year-on-year change
£5, 500TOTAL:
What were the total sales in your store this week?
What was the average spend per customer in your store this week?
Date:week ending April 3 2010
Average:
£ 61.63
How does your week’s business compare with this time last year?