indicate media public relations
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Capabilities DeckTRANSCRIPT
CAPABILITIESDECK
A NOTE TO THE READERIt’s the ultimate paradox. Organizations today have access to more tools, information, capital and talent than ever before,
and yet their challenges seem to only have increased. More demanding customers, faster product development cycles
and fragmented marketing channels all mean that today’s businesses strive to assemble the right team to achieve
maximum results.
We believe that success isn’t an overnight proposition, but also know that your window of opportunity won’t stay open
indefinitely. That’s why we’re focused on helping our clients every day tell the right story, at the right time, and to the right
audience. We pride ourselves on delivering a combination of strategy and creativity so that whether you’re talking to
customers, investors or the media, you’re delivering a compelling narrative that builds on your communications,
marketing and business objectives.
Thank you for this opportunity to share a little more about us and how we operate. We look forward to
speaking with you directly and showing how Indicate Media helps our clients achieve ultimate success.
Winning the Moment.
MEET INDICATE MEDIA Entrepreneurs. Thought Leaders. Communication / Marketing Professionals.
Not only are we describing our clients, it’s also how we’d describe ourselves.
Indicate Media is led by executives who’ve worked in agencies large and small,
started their own companies, overseen marketing budgets and managed
award-winning campaigns. Winning the Moment.
TODD BARRISHA 17-year PR veteran, Todd leads the
day-to-day operations of Indicate Media
ensuring the firm's clients benefit from
creative, integrated public relations
programs that deliver strong, measurable
results. His expertise includes brand
marketing, high-level media and analyst
relations, financial communications,
presentation and media training, as well
as corporate reputation and issues
management programs.
Winning the Moment.
PETER MORANCharged with overseeing Indicate Media's
account strategy, Peter brings a wealth of
knowledge in corporate communications,
media relations, social media, and content
creation. With a diverse background
in business, visual, and written
communication, Peter provides Indicate
Media's clients with strong strategic
thinking and tactical execution that’s both
highly creative and analytically disciplined.
Winning the Moment.
RICK LIEBLINGNamed in Forbes magazine as one of the
top marketing minds on Twitter, and by
Heinz Marketing as a leader in the MarTech
space, Rick spent much of his 15+ years
at agencies working with clients like
MasterCard, Gillette and Diageo brands.
His experience extends from PR and brand
strategy to social media and content
marketing. Before joining Indicate, he was
the Head of Global Marketing at a social
media analytics platform.
Winning the Moment.
AREAS OF EXPERTISE - xTECH
Businesses and consumers today are propelled by technology: Enterprise software, SaaS platforms, data analytics tools,
wireless telecom and infrastructure. Collectively we refer to these solution providers as xTech brands. At Indicate Media
we’re focused on helping brands across the spectrum of the new economy connect with their audience. Whether you’re in
AdTech, MarTech, FinTech, ConsumerTech, EdTech, UrbanTech or any other Tech vertical, Indicate Media will craft your
story and help drive your business forward.
Winning the Moment.
AdTech FinTechMarTech ConsumerTech EdTech UrbanTech
AREAS OF EXPERTISE - ENERGY
Energy fuels a multi-trillion dollar global market and continues to spur innovation across all sectors from oil and
natural gas to renewable/clean sources such as solar, wind, hydo and geothermal. Growing consumer and commercial
demand provides vast opportunity - from technology development to investment/asset management. At Indicate
Media, we execute public relations and content marketing campaigns for companies that touch multiple aspects of
the energy spectrum, as well as prepare top executives for corporate pitches, presentations and media interviews.
Winning the Moment.
Reputation management and brand visibility are the linchpins of attracting and retaining clients for financial service
and asset management firms today. Our business acumen coupled with an appetite to understand each client's industry
sector, expertise and investment strategy allows us to create and execute highly-targeted communications campaigns.
From messaging and positioning, to thought leadership content, to high profile media relations including top print and
broadcast, Indicate Media will help elevate your firm and key executives.
AREAS OF EXPERTISE - FINANCE
Winning the Moment.
SERVICES
It’s simple: siloed marketing services aren’t
always effective. But having a dozen ‘best of
breed’ agencies isn’t feasible. Indicate Media
focuses on its core strengths of public relations,
content marketing and video & animation
production. We create strategies that weave
these tactics together, ensuring a cohesive
narrative regardless of audience or channel.
Winning the Moment.
MEDIARELATIONS
VIDEO &ANIMATION
CONTENTMARKETING
METHODOLOGY / PHILOSOPHY
Winning the Moment.
We believe marketing communications is all about creating the right narrative and
winning the moment. For instance: An interview with the media, a marketing email, a
customer ready to buy, a presentation at a conference - are you ready for these moments?
Every day brings multiple opportunities to position our clients for success through
innovative strategies and compelling execution. By aligning business strategy
with communication strategy across marketing, sales, product and development
we are laser focused on securing results for our clients.
INNOVATIVE STRATEGIES
Experience + Foresight = Insight
Achieving success for our clients is based not only
on understanding past experiences, but also
envisioning the future. We know that the media,
investors, analysts, conference organizers and even
the public are looking for companies with an eye
towards what’s next, so Indicate Media invests in
helping our clients see the path towards the future.
We believe our combination of Experience + Foresight
produces the type of key Insights that lead to
compelling results.
Winning the Moment.
EXPERIENCE FORES
IGHTINSIGHT
HOW WE MEASURE SUCCESS“What does success look like?” That’s the first question
we ask our clients before embarking on a project or campaign.
The answer of course is different for every client. At Indicate
Media we pull together a wide array of both quantitative
and qualitative methodologies to ensure that our efforts are
focused on delivering against your objectives.
Winning the Moment.
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PROOF AND VALIDATIONS
“Performance Horizon has been working in partnership with the team at Indicate Media for over three years. Not only have they secured solid media
results on our behalf, they have also provided important contributions across our entire marketing strategy. If you are looking for a PR firm you can
count on that truly understands high growth businesses, software, marketing and communications, I can highly recommend Indicate Media.”
- Malcolm Cowley, CEO of Performance Horizon
We measure our success by the strength and longevity of our client relationships. Here’s what some of our clients have to say about working with Indicate Media:
“Todd has been charged with Towerstream’s public relations strategy for 10+ years, dating back a few years before I joined the company. If you are
wondering why a business keeps a partner around all these years, it’s because they add constant value and get results. We knew when Todd started
Indicate Media five years ago, he and his team would only excel, and as predicted, they have. This is one of the best PR teams around today.”
- Jason Dennis, Director of Marketing and Sales Operations at Towerstream
"The team at Indicate Media has an entrepreneurial spirit and an exceptionally creative mindset. They are unlike other PR firms in that they push the
boundaries, take an incredible amount of responsibility and leverage every opportunity to engage and communicate their client's vision. Their work
is deeply rooted in research insights, market and business knowledge and the powerful art of storytelling. We are happy to partner with them and
recommend them highly to other tech businesses."
- Monika Kochhar, CEO of SmartGift
HOW WE WORK WITH YOUNo one knows your story better than you. That’s why we believe a collaborative approach is the key to a successful partnership. You’ll deal directly with agency principals on a regular basis as they help you achieve your goals. Weekly reporting and a commitment to no surprises means you’ll always know the status of a project, whom we are speaking to and what the next steps are. That’s our “full transparency” guarantee. Winning the Moment.
CLIENTS Current and previous clients span the globe from U.S., U.K., Germany, Poland, India, Israel and Australia.
Winning the Moment.
CASE STUDIES
“The campaign to date has resulted in media coverage and contributed
articles in outlets such as Forbes, Inc., iMedia Connection, Direct Marketing
News, CIO.com, Adotas and Revenue Performance Magazine, and a CEO
spotlight feature for Malcolm in Visibility Magazine.”
“Indicate Media executed strategic outreach to relevant national
and local media, bloggers, online publications and industry analysts,
resulting in a wide variety of coverage for nControl and the larger
mission across outlets including among others: AdAge, Forbes,
MediaPost, AdExchanger, Inc., Contently, Xconomy, and EContent.”
Check out indicatemedia.com/clients to review our case studies
We’d love to meet with you and discuss how our team can help your business.
Give us a call or send us a note to schedule a meeting.
516.206.2374
25 Broadway, 10th Floor
New York, NY
www.indicatemedia.com
ARE YOU READY TO WIN THE MOMENT?