India’s only Independent Multi Media Content Intelligence Platform

• SPEED: Get public opinion immediately…Kanalytics gathers info, and 1st cut actionable analysis comes within 24 hours….

• CROSS MEDIUM: Cross mediums, common format with enough online information to help implement strategies

• COMPETITION ANALYSIS: Comparisons across major centres, and the impact of marketing and PR effort come fast….helping validation as well as course correction opportunities…

• READY ACCESS: Interactive Web based dashboard. Mobile App for Dashboard as well as for alerts…

• CREDIBILITY: No Sampling and no extrapolation

how KANALYTICS can help..?

through core input measures…

Coverage Score

• Considers actual volume/length/duration of coverage and the Tonality of coverage – positive, neutral or negative a brand receives on a medium

• Indicates Net Positive Coverage your brand has received compared to competition

Visibility Score

• Indicates the quality of appearance of coverage and hence likelihood of your brand coverage being seen

• Measures HOW the brand coverage has appeared in the medium • Print example: Page Type/Page No./Article Position/Headline/Photo/Logo

Medium Reach

• As reported by Industry standards, which are accepted measures for each medium

through core performance Indices

Brand Medium Impressions (BMI)*

• A composite score of the Coverage Score, Visibility Score and Medium Reach

• It indicates Net brand Impressions that your brand has received on a medium

KINDEX*

• Index is relative performace of brand in the specified universe by calculating percentile basis BMI in a specific period

Simple, Logical, Comparable, Actionable and Traceable Measures

Period:

24th to 28th March’14

Medium:

Web News & Social Media

Analysis for AAP Leaders

Flow of Presentation

• Impressions Analysis

• Topic Analysis

• Website Analysis

• Journalist Analysis

Web News

AAM Aadmi Party

Mr. Kejriwal received 79% impressions among all AAP leaders AAP received 8% Positive coverage with negligible negative

impact Chandigarh Lok Sabha Seat and Google Search Trends

garnered maximum Positive coverage for AAP Code of Conduct and pending bills contributed maximum

negative buzz Hindustan Times and Indian Express garnered maximum

Positive impressions for AAP Free Press Journal and The Times of India covered

maximum negative coverage for AAP 83 different journalist had contributed for AAP

23 Publication Websites had contributed for AAP

Ranking Detail

Share of Voice: Mr. Kejriwal leads all AAP leaders

Arvind Kejriwal

79%

Gul Panag 14%

Shazia Ilmi 2%

Yogendra Yadav

2%

Ashutosh Gupta

2%

Kumar Vishwas

1%

Manish Sisodia

0%

Sanjay Singh 0%

Mayank Gandhi

0%

Varanasi Lok Sabha Seat, Narendra Modi, AAP Rally, Lok Sabha Election

AAP Campaign, Chandigarh Lok Sabha Seat, Gul Panag (Profile)

Asset Declaration, Nomination Filing, Electricity Bill Dues

AAP Rally, Rao Inderjit Singh, Veerappa Moily, Gurgaon Lok Sabha Seat

Bharatiya Janata Party (BJP), Road Show

Take Away Mr. Kejriwal is not getting impressions from other Lok sabha seats Way Forward Need to talk about national policies and issues

Key triggers

Green Color indicates top 3 Players

Take Away State level party leaders like Mayank Gandhi did not receive substantial impressions Way Forward Need to push articles with headline and photograph visibility

Leaders BMI No. Of Article Visibility Score Coverage Score Arvind Kejriwal 80,661 292 306 37,712 Gul Panag 14,067 31 54 5,912 Shazia Ilmi 2,254 5 10 879 Yogendra Yadav 1,912 19 6 1,340 Ashutosh 1,612 7 10 612 Kumar Vishwas 736 14 20 370 Manish Sisodia 374 13 22 237 Sanjay Singh 207 5 10 107 Mayank Gandhi 144 5 144

Average 11330 43 55 5257

Overall Snapshot: Gul Panag ranked #2 among all leaders in all parameters

Sentiment Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ArvindKejriwal

AshutoshGupta

Gul Panag KumarVishwas

ManishSisodia

MayankGandhi

Sanjay Singh Shazia Ilmi YogendraYadav

Positive Neutral Negative

Take Away Mr. Kejriwal received 4% positive coverage with negligible negative buzz Way Forward Need to control improve more positive pegs. Interviews, profiling could help to garner the same

Sentiment Analysis: Gul Panag received maximum positive coverage for AAP

Negative Sentiment Analysis: Only Mr. Kejriwal and Ms. Ilmi got negative coverage for AAP

Take Away Violation of Code of Conduct drove Mr. Kejriwal’s negative coverage Pending Electricity bill was the key driver for Ms. Ilmi Way Forward Need to control negative news through media relations

Website Leader Word count

The Freepress Journal Arvind Kejriwal 100

Times of India Arvind Kejriwal 94

Hindustan Times Arvind Kejriwal 80

Indian Express Arvind Kejriwal 50

Deccan Herald Shazia Ilmi 9

Content Analysis

8 0 0

16

0 0 0 0 0

1

71

8

15

0

98

0 0

81

36

29

92 40

2

2

37

2

14

4

0 0

25

0

0

4

0

6

41

0 0 3

45

0

21

27

0 10

0 0 0

53

0

39

71

0

Arvind Kejriwal Gul Panag Shazia Ilmi Yogendra YadavAshutosh GuptaKumar Vishwas Manish Sisodia Sanjay Singh Mayank Gandhi

Gas Pricing Other Lok Sabha Seat Others Varanashi Rally Varanasi Lok Sabha Seat Rally Attack

*Fig are in BMI %

Content Analysis: Others had contributed maximum impressions followed by Varanasi Elections

Take Away Mr. Kejriwal had contributed less impressions for Other Lok Sabha Seat Elections Way Forward: Need to assign leaders for different topics

Gas Pricing: Mr. Kejriwal contributed maximum impressions

Arvind Kejriwal

95%

Yogendra Yadav

5%

Journalist Websites

Abhishek Vishnoi Livemint.com

Anilesh S Mahajan Business Today India

B. Muralidhar Reddy The Hindu

Himanshi Dhawan Times of India

Manan Kumar DNA India

Pranav Nambiar Livemint.com

R. Yegya Narayanan Hindu Business Line

Rakteem Katakey Livemint.com

Richa Sharma Hindu Business Line

Shine Jacob Business Standard India

Take Away All Journalist had contributed for Mr. Kejriwal Way Forward: Since Gas Pricing is key issue for AAP, It should reflected by other leaders also

Journalist Contribution

Gas Pricing:

Other Lok Sabha Seat: Ms. Gul Panag contributed maximum impressions

Gul Panag 83%

Arvind Kejriwal

6%

Kumar Vishwas

6%

Yogendra Yadav

2%

Shazia Ilmi 2%

Mayank Gandhi

1%

Topics Contribution

Lok Sabha Seat Leader BMI

Chandigarh Lok Sabha Seat Gul Panag 9893

Amethi Lok Sabha Seat Kumar Vishwas 722

Lok Sabha Election

Arvind Kejriwal 596

Gul Panag 94

Gurgaon Lok Sabha Seat Yogendra Yadav 289

Ghaziabad Constituency Shazia Ilmi 182

North Mumbai Lok sabha seat Mayank Gandhi 116

Lok Sabha Seat Arvind Kejriwal 116

Mishrik Parliamentary Seat Arvind Kejriwal 41

Leaders Journalist Website

Gul Panag

Ankur Batra Times of India

Hillary Victor Hindustan Times

Shimona Kanwar Times of India

Monica Sharma Hindustan Times

Supriya Sharma Hindustan Times

Jaspreet Kaur Times of India

Surender Sharma Hindustan Times

Vijay C Roy Business Standard

Sukhdeep Kaur Hindustan Times

Yogendra Yadav

Hitender Rao Hindustan Times

Dipak K Dash Times of India

Hakeem Irfan DNA India

Shazia Ilmi Atul Sethi Times of India

Arvind Kejriwal Mohd Arsi Rafique Hindustan Times

Mayank Gandhi Bella Jaisinghani Times of India

Chaitanya Marpakwar Mumbai Mirror

Kumar Vishwas Omar Rashid The Hindu

Journalist Contribution

Other Lok Sabha Seat:

Varanasi Rally: Mr. Kejriwal received maximum buzz followed by Yogendra Yadav

Arvind Kejriwal

86%

Yogendra Yadav 13%

Manish Sisodia

1%

Mayank Gandhi

0%

Ashutosh Gupta

0% Shazia Ilmi 0%

Ashutosh Gupta

0% Leaders Journalist Website

Arvind Kejriwal

Nivedita Khandekar Hindustan Times

Joel Joseph Times of India

Somesh Jha Business Standard

Ambuj Tripathi Hindustan Times

ZIYA US SALAM The Hindu

Ujjwal K Chowdhury Millennium Post

Vithika Salomi Times of India

Yogendra Yadav

Joel Joseph Times of India

Vithika Salomi Times of India

Manish Sisodia Vithika Salomi Times of India

Journalist Contribution

Varanasi Rally:

Varanasi Lok Sabha Elections: Mr. Kejriwal received maximum buzz

Arvind Kejriwal

97%

Ashutosh Gupta

2%

Manish Sisodia

1%

Gul Panag 0%

Yogendra Yadav

0% Sanjay Singh

0%

Ashutosh Gupta

0%

Leaders Journalist Website

Arvind Kejriwal

Archis Mohan Business Standard India

Prashant Pandey

Financial Express

Indian Express

Pawan Dixit Hindustan Times

Omar Rashid The Hindu

Somesh Jha Business Standard India

Deepak Gidwani DNA India

Ritika Chopra Economic Times

Anil Ashutosh Times of India

Darpan Singh Hindustan Times

Brajesh Kumkar Hindustan Times

Ashish Tripathi Times of India

Ratan Mani Lal The Freepress Journal

Hitender Rao Hindustan Times

Faizan Haider Hindustan Times

Aurangzeb Naqshbandi Hindustan Times

Rajeev Dikshit Times of India

Sukhbir Siwach Times of India

Pritha Chatterjee Indian Express

Manu Kaushik Business Standard India

Rajiv Srivastava Times of India

Ashutosh Gupta Neelam Pandey Hindustan Times

Gul Panag Ankur Batra Times of India

Sanjay Singh

Ratan Mani Lal The Freepress Journal

Pawan Dixit Hindustan Times

Manish Sisodia

Ratan Mani Lal The Freepress Journal

Pawan Dixit Hindustan Times

Journalist Contribution

Varanasi Loksabha :

Rally Attack: Bhiwani attack got maximum impression for AAP

Arvind Kejriwal

88%

Ashutosh Gupta

9%

Sanjay Singh

2%

Manish Sisodia

1%

Leaders Journalist Website

Arvind Kejriwal

Charkhi Dadri Deccan Herald

Ujjwal K Chowdhury Millennium Post

Pranav Joshi DNA India

Pawan Dixit Hindustan Times

Omar Rashid The Hindu

Gyan Varma Livemint.com

Sanjay Singh Ujjwal K Chowdhury Millennium Post

Manish Sisodia Ujjwal K Chowdhury Millennium Post

Journalist Contribution

Bhiwani 82%

Varanasi rally 18%

AAP Rally

Rally Attack :

Other Stories: Mr. Kejriwal received maximum buzz followed by Gul Panag

Arvind Kejriwal

80%

Gul Panag 11%

Shazia Ilmi 6%

Yogendra Yadav

2%

Manish Sisodia

1%

Ashutosh Gupta

0%

Mayank Gandhi

0%

Kumar Vishwas

0%

Sanjay Singh

0%

Top 10 Journalist Contribution

Journalist Websites

Monica Sharma Hindustan Times

Aditi Vatsa Indian Express

Vinod Sharma Hindustan Times

Shimona Kanwar Times of India

Shantanu Bhattacharji

Business Standard India

Kritika Sharma The Hindu

Manisha Pande DNA India

Yusuf Jameel Financial Chronicle

Aparajita Ray Times of India

Prashant Pandey Financial Express

News Leaders

Delhi Government Arvind Kejriwal

Google Search Trends Arvind Kejriwal

Foreign Direct Investment (FDI) Arvind Kejriwal

Asset Declaration Shazia Ilmi

Nomination Filing Shazia Ilmi

Kirron Kher Gul Panag

Gul Panag (Profile) Gul Panag

Pawan Kumar Bansal, Congress Gul Panag

Gul Panag Gul Panag

Twitter Arvind Kejriwal

Land Acquisition Arvind Kejriwal

Security Arvind Kejriwal

Rao Inderjit Singh Yogendra Yadav

Social Media Arvind Kejriwal

Aamir Khan Arvind Kejriwal

Top 15 News Pegs

Other Story:

Content Analysis: Top 10 topics for top 5 politicians

= Varanasi Lok Sabha Seat

= Narendra Modi

= AAP Rally

= Lok Sabha Election

= Gas Pricing

= Muslim Community

= Road Show

= Delhi Government

= Google Search Trends

= Foreign Direct Investment (FDI)

= Chandigarh Lok Sabha Seat

= Gul Panag (Profile)

= Pawan Kumar Bansal, Congress

= Kirron Kher

= Press Conference

= Lok Sabha Election

= Road Show

= Asset Declaration

= Nomination Filing

= Electricity Bill Dues

= Ghaziabad Constituency

= AAP Campaign

= Shazia Ilmi

= AAP Rally

= Rao Inderjit Singh

= Veerappa Moily, Petroleum Minister

= Gurgaon Lok Sabha Seat

= Railway Journey

= Rao Dharampal

= Online Donation Gateway

= Road Show

= AAP Campaign

= Bharatiya Janata Party (BJP)

= Road Show

= AAP Campaign

Leaders Topic Covered

Kumar Vishwas

Amethi Lok Sabha Seat

Manish Sisodia

AAP Rally

Nomination Filing

Public Meeting

Manish Sisodia

AAP Campaign

Road Show

Sanjay Singh

AAP Rally

Public Meeting

Road Show

Mayank Gandhi

North Mumbai Lok sabha seat

Election Manifesto

AAP Campaign

Other Leaders

Website & Journalist Analysis

Websites Arvind

Kejriwal Ashutosh

Gupta Gul

Panag Kumar

Vishwas Manish Sisodia

Mayank Gandhi

Sanjay Singh

Shazia Ilmi

Yogendra Yadav

Hindustan Times 63 1 16 3 2 2 2 Times of India 35 5 2 2 2 1 8

Business Standard 31 3 2 2 1 Economic Times 26 1 Indian Express 19 1 2 1 1 1 1 The Hindu 19 1 1 2 1 Deccan Herald 13 1 1 1 2 1 Daily Bhaskar 12 2 3 1

The Freepress Journal 8 1 2 1 1 DNA India 9 1 3 New Indian Express 11 Financial Express 10 1 Livemint.com 8

Deccan Chronicle 6 1 Millennium Post 5 1 1 Hindu Business Line 5 Mumbai Mirror 2 1 1 1 Asian Age 4 1

Business Today India 2 The Statesman 2 dainik jagran 2 Financial Chronicle 1 Afternoon Despatch & Courier 1

Mid Day 1

Website Hit & Miss: Dainik Jagran and Afternoon did not covered Arvind Kejriwal

Journalist Website Arvind

Kejriwal Ashutosh

Gupta Gul Panag Kumar

Vishwas Manish Sisodia

Mayank Gandhi

Sanjay Singh Shazia Ilmi

Yogendra Yadav

Pawan Dixit Hindustan Times 8 1 1 Prashant Pandey Financial Express/IE 5 1 Archis Mohan Business Standard India 2 2 2 Monica Sharma Hindustan Times 2 4 Omar Rashid The Hindu 4 1 Ratan Mani Lal The Freepress Journal 1 1 1 Ujjwal K Chowdhury Millennium Post 1 1 1 Vithika Salomi Times of India 1 1 1 Nivedita Khandekar Hindustan Times 3 Vijay C Roy Business Standard India 1 1 Somesh Jha Business Standard India 2 B. Muralidhar Reddy The Hindu 2 Gargi Parsai The Hindu 1 1 Brajesh Kumkar Hindustan Times 2 Hillary Victor Hindustan Times 1 1 Deepak Gidwani DNA India 2 Hitender Rao Hindustan Times 1 1 Shimona Kanwar Times of India 2 Joel Joseph Times of India 1 1 Sukhdeep Kaur Hindustan Times 2 Anil Raina Mumbai Mirror 2 Utpal Bhaskar Livemint.com 2 Ankur Batra Times of India 2 Vinod Sharma Hindustan Times 2 Pooja Mehta Hindustan Times 1 1 Pranav Nambiar Livemint.com 2 Neelam Pandey Hindustan Times 1 1

Journalist Hit & Miss: Out of 98 Journalist, 82 had contributed for Mr. Kejriwal

Spokesperson Analysis

Spokesperson detail: 13 different commentators commented on Arvind Kejriwal

Leaders People who comments on Leader Topic Covered By Spokesperson

Arvind Kejriwal

Mulk Raj Anand, AAP Spokesperson Public Rally

A K Sharma, Political Analyst Corruption

Digvijaya Singh, Congress general secretary AAP Rally

G Vaman, AAP Coimbatore Convener AAP Campaign

kapil Dev, Former Indian cricketer

Michael Arokiasamy, District convenor, AAP Trichi Visit

Mukesh Sharma, Spokesperson, Congress Loksabha Election

Narendra Modi Varanasi Lok Sabha Seat, Rally

Preeti Sharma Menon, AAP Spokesperson Aamir Khan

Ramanand Rai, Media Incharge, AAP Varanasi Lok Sabha Seat

Tariq Anwar, NCP leader Narendra Modi

Vinod Kumar Binny, Aam Aadmi Party (AAP) MLA Varanasi Loksabha Seat

Gul Panag Kirron Kher

Rabbi Shergill, AAP Star Activist Road Show

Kumar Vishwas Arvind Kejriwal Amethi Lok Sabha Seat

Shazia Ilmi Raj Babbar, Congress Gaziabad Lok sabha

Visibility Analysis

Key Messages:

AK 49

Bimbo

Rabid Dog

51

13

4 5 1 2 1

Arvind Kejriwal Gul Panag Kumar Vishwas Manish Sisodia Sanjay Singh Shazia Ilmi Yogendra Yadav

100

14 5 5 3 3 3 2

Arvind Kejriwal Gul Panag Manish Sisodia Kumar Vishwas Ashutosh Gupta Shazia Ilmi Sanjay Singh Yogendra Yadav

Visibility:

Photograph Analysis

Headline Analysis

= Mr. Kejriwal received maximum impressions among all leaders

= Followed by Gul Panag and Shazia Ilmi

= Story on Varanasi: rally, Attacks, fight against Modi received maximum impressions for AAP

= Mainline Publications Websites had covered maximum article for AAP and Arvind Kejriwal

= Overall 17 different people had contributed for AAP, 13 for Kejriwal

Key Observation

= Need to push more leaders in media

= Q & A, Regional statistics could help to increase news pegs

= Interviews, Profiling, Authored could help to increase Imprrssions

= Apart from Mr. Kejriwal’s related stories, AAP need to push more regional stories on Online

= Expert views, Statistics figures, Media relationship could help to increase impressions

K Way Forward

Social Media

AAM Aadmi Party

Mr. Kejriwal received 58% impressions among all AAP leaders Followed by Gul Panag (same as Web news Trend)

AAP received 10% Positive coverage with 14% negative impact Comments, Suggestions garnered maximum Positive

coverage for AAP Gas Price contributed maximum negative buzz

97% buzz came from Twitter 14% tweets were negative, 10% were positive

23,538 different Authers had contributed for AAP

Ranking Detail

Share of Voice: Mr. Kejriwal leads all AAP leaders

Arvind Kejriwal

58%

Gul Panag 12%

Ashutosh 9%

Manish Sisodia

7%

Kumar Vishwas

5%

Shazia Ilmi 4%

Mayank Gandhi

4%

Sanjay Singh 1%

Yogendra Yadav

0%

Narendra Modi, Varanasi, Delhi Issues,

Kirron Kher, Chandigarh Seat, Candidate List, Campaigning

Narendra Modi, Arvind Kejriwal, #AK49

Arvind Kejriwal, Narendra Modi, Candidate List

Arvind Kejriwal, Amethi, Narendra Modi

Take Away Mr. Kejriwal is not getting impressions from other Lok sabha seats Way Forward Need to talk about national policies and issues

Green Color indicates top 3 Players Take Away Due to less Twitter feed Yogendra Yadav ranked #8 among all AAP leaders Way Forward Need to establish some regional trending to support different level of candidate

Leaders BMI No. Of Article Visibility Score Coverage Score

Arvind Kejriwal 1,227,971 51,348 214,557 37,755

Gul Panag 258,922 7,028 34,251 7,170

Ashutosh 188,860 7,030 42,880 5,916

Manish Sisodia 140,399 4,757 57,353 4,719

Kumar Vishwas 114,468 3,558 39,804 3,605

Shazia Ilmi 93,813 3,758 15,119 2,654

Mayank Gandhi 75,963 2,298 11,236 2,076

Sanjay Singh 29,142 879 5,254 838

Yogendra Yadav 3,621 3,599 - 3,627

Average 237,018 9,362 46,717 7,596

Overall Snapshot: Gul Panag ranked #2 among all leaders

Sentiment Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ArvindKejriwal

Ashutosh Gul Panag KumarVishwas

ManishSisodia

MayankGandhi

Sanjay Singh Shazia Ilmi YogendraYadav

Positive Neutral Negative

Take Away Mr. Kejriwal received 8% positive coverage with 11% negative buzz Way Forward Need to control improve more positive pegs. Positive trending, response, Social media Management could help

Sentiment Analysis: Mr. Kejriwal received maximum buzz in all sentiments

Negative Sentiment Analysis: Twitter contributed maximum negative buzz for AAP

20

23

5

5778

2 19 422

61 17 34 101 18

1 399

22

Blogger Disqus Facebook Twitter vBulletin WordPress

Arvind Kejriwal Ashutosh Gul Panag Kumar Vishwas Manish Sisodia Mayank Gandhi Sanjay Singh Shazia Ilmi Yogendra Yadav

Take Away Mr. Kejriwal recived negative buzz from all platforms Way Forward Need to manage twitter buzz, It represents youth mass

Negative Sentiment Analysis: 4178 different authors had contributed negative articles for AAP

Top 25 Contributor from Twitter chhayank

10chandana viduur

INDIANARMY14 69bpl69

sunitdixit

hurai41184 khabarist harikshn

Yamakshrupam SunilSinghBJP

mediacrooks Purple_Truth

ddbhaiya vinayak_saraf

NareshRgk FarjiKejri

vinaysakure vjkrgn

satish5033 vivekrao_2000 mohit1goyal

gtalsons AnilAAP

abhi_123

Topics Gas Price

Comments/Reactions Sonia Gandhi

#AK49 Ford Foundation

English Skills Resignation #AAPTards Aamir Khan #NaxalAAP

Bhagat Singh #AAPChaos #KejriLies

Narendra Modi Arvind Kejriwal

Ink Drama Predictions

AAP Manifesto Laptop

Chandini Chowk Seat AAP-BJP Attack Varanasi Seat Anna Hazare

Yogendra Yadav Joke

Wishes Advani

Candidate List Imran Masood

Contributors

Topics

Content Analysis

-11 0 1 1 0 0 1 0 1 1

27

4 0 15

1 0 0 10

87

71

89 94 76

96 93

4

83

4

0 2 1

1 1 1

1

2

14

1 4 3 7 1 5

92

3

6

0 0 1 1 1 0 2 1

Arvind Kejriwal Gul Panag Ashutosh Manish Sisodia Kumar Vishwas Shazia Ilmi Mayank Gandhi Sanjay Singh YogendraYadav

Gas Pricing Other Lok Sabha Election Other stories Rally Attack Varanasi Election Varanasi Rally

*Fig are in BMI %

Content Analysis: Others had contributed maximum impressions followed by Varanasi Elections

Take Away Mr. Kejriwal received negative impressions from Gas Pricing Way Forward: Need to assign leaders for different topics

Gas Pricing: Mr. Kejriwal contributed maximum impressions

-140000

-120000

-100000

-80000

-60000

-40000

-20000

0

20000

Take Away All Journalist had contributed for Mr. Kejriwal Way Forward: Since Gas Pricing is key issue for AAP, It should reflect in positive way

Contributors

Negative Positive

vinayak_saraf ppNEHA

rvasisht murugesh1234

SanjeevAchary21 shailesho

ggiittiikkaa S_aryan_Arya

sunitdixit SharanVikash

Purple_Truth Bharat_Untold

chhayank Bunga_Bunga_69

AnilAAP IndiaToday

viduur ksmsundaram1975

10chandana krissh9207

Gas Pricing:

Other Lok Sabha Seat: Ms. Gul Panag contributed maximum impressions

Gul Panag 68%

Kumar Vishwas

16%

Ashutosh 8%

Arvind Kejriwal

7%

Shazia Ilmi 1%

Yogendra Yadav

0%

Manish Sisodia

0%

Mayank Gandhi

0%

Topics Contribution

Lok Sabha Seat

Chandigarh Election

Amethi Election

Chandani Chaowk Election

Gurgaon Election

Gaziabad Election

Journalist Contribution

Contributor Topic

RaisinaSeries Chandigarh Election

gul4change

Chandigarh Election

Chandani Chaowk Election

TheManthan Amethi Election

TheSumeetGill Chandigarh Election

PankajShuklaa Amethi Election

Vidyut

Chandigarh Election

Amethi Election

V2v1985 Chandigarh Election

muntaziraapka

Chandigarh Election

Amethi Election

hukam_rawat

Amethi Election

Gurgaon Election

Chandigarh Election

vineetabhardwaj

Amethi Election

Chandigarh Election

madhusudan41

Amethi Election

Chandigarh Election

GJJSingh Chandigarh Election

SwatySMalik Chandigarh Election

tweetingpritha

Chandani Chaowk Election

Chandigarh Election

burnoutcandle Amethi Election

Other Lok Sabha Seat:

Varanasi Rally: Mr. Kejriwal received maximum buzz followed by Shazia Ilmi

Arvind Kejriwal

95%

Shazia Ilmi 2%

Kumar Vishwas

1%

Manish Sisodia

1%

Sanjay Singh

1% Gul Panag

0%

Yogendra Yadav

0%

Mayank Gandhi

0% Tweet Tweet

AnilAAP medhparth

NayakDeep JoinAAP

AAPInNews dradarshsharma

AAPTube NsNitinsinha

AamAadmiParty GeneralContext

BharatVoter FarjiKejri

conectsanjay SMandeep35

AAPNoida ChampakRoy

AAPKaJawab AAPBelgaum

Vote4AAP aniketmkul

Top 20 Contributor

Varanasi Rally:

Varanasi Lok Sabha Elections: Mr. Kejriwal received maximum buzz

Arvind Kejriwal

76%

Sanjay Singh 12%

Kumar Vishwas

4%

Ashutosh 3%

Manish Sisodia

2%

Mayank Gandhi

2%

Gul Panag 1%

Shazia Ilmi 0%

Yogendra Yadav

0%

Top 20 Contributors

Tweet Tweet

VisheshMarwah puru2012

AAPInNews medhparth

AAPTube jkanthtl

harikshn 69bpl69

pagal_vaigyanik MODIfied_Youth

TheAPSHARMA Manvendra06

admin AamAadmiParty

bharatekhai satsangatwe

YesIamSaffron TewariAlok

mediacrooks News4AAP

Varanasi Loksabha :

Rally Attack: Bhiwani attack got maximum impression for AAP

Arvind Kejriwal

82%

Ashutosh 9%

Gul Panag 2%

Manish Sisodia

2%

Kumar Vishwas

2% Mayank Gandhi

1%

Shazia Ilmi 1%

Sanjay Singh

1%

Yogendra Yadav

0%

Top 20 Contributors

Tweet Tweet

AAPTube faujdardev

4jennyonly AAP_THE_RISING

Lakshit ahuja_mohit7

AAPInNews BatsIndia

AjbBora tajinderbagga

timesnow studioRD

TearsofCroc themohitlathar

SUHRUTH2007 sabyasachi462

Singlatweitt tweetingpritha

ravishinggal92 MohdEmranKhan

Rally Attack :

Other Stories: Mr. Kejriwal received maximum buzz followed by Gul Panag

Arvind Kejriwal

59%

Gul Panag 10%

Ashutosh 9%

Manish Sisodia

8%

Shazia Ilmi 5%

Kumar Vishwas

5%

Mayank Gandhi

4% Yogendra

Yadav 0%

Sanjay Singh

0%

Top 20 Contributors

Tweet Tweet

ASHISHTWITTED hurai41184

harikshn MsSantoesha

AAPInNews syedmaboodhasna

satsangatwe SN_VERMA

coolpankajkl4u khabarist

DesiNewsyTweets mohit1goyal

69bpl69 AAPNWMumbai

INDIANARMY14 Tan_Tripathi

AAPTube coolprabhat1

mediacrooks S_aryan_Arya

Other Stories: Narendra Modi was the key trigger

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Top 15 Stories

Content Analysis: Top 10 topics

= Narendra Modi

= Varanasi

= Suggestions

= Delhi Issues

= #AK49

= #KejriwalinVaranasi

= Reliance

= Gujarat Issues

= Cong-BJP

= Lokpal

= Narendra Modi

= Predictions

= Arvind Kejriwal

= #AK49

= Candidate List

= Ink Drama

= Chandini Chowk Seat

= Varanasi Seat

= Joke

= Campaigning

= Kirron Kher

= Chandigarh Seat

= Predictions

= Candidate List

= Campaigning

= Narendra Modi

= Wishes

= Arvind Kejriwal

= #AK49

= Pakistan

= Arvind Kejriwal

= Amethi

= Narendra Modi

= Predictions

= Rahul Gandhi

= Candidate List

= Anjali Damania

= Smriti Irani

= RSS

= Sonia Gandhi

= Arvind Kejriwal

= Narendra Modi

= Predictions

= Candidate List

Naxal AAP

= Kumar Vishwas

= Social Events

= Amethi

= Corruption

= Imran Masood

Content Analysis: Top 10 topics

= Narendra Modi

= Predictions

= Arvind Kejriwal

= Candidate List

= Kumar Vishwas

= KRK

= Corruption

= Gurudas Kamat

= Rahul Gandhi

= Sonia Gandhi

= Varanasi Seat

= Arvind Kejriwal

= Narendra Modi

= Predictions

= Bangladeshi

= #AK49

= Female Workers

= Candidate List

= Corruption

= Suggestions

= Predictions

= Narendra Modi

= Arvind Kejriwal

= VK Singh

= AAP Road Show

= Religion

= Sonia Gandhi

= Candidate List

= #AAPTards

= Corruption

= Arvind Kejriwal

= Narendra Modi

= Predictions

= Candidate List

= AAP Raod Show

= Rahul Gandhi

= Sonia Gandhi

= Mewat

= Suggestions

= Amethi

Website & Contributor Analysis

Website Hit & Miss:

Company Name Twitter Disqus WordPress Blogger Others Facebook vBulletin Wikipedia FriendFeed TypePad Indiatimes Svbtle

Arvind Kejriwal 49857 932 211 145 101 69 20 5 3 2 2 1

Ashutosh 6935 19 34 20 8 8 2 3 1

Gul Panag 6997 2 13 8 4 1 1 1 1

Manish Sisodia 4711 25 8 8 2 1 1 1

Shazia Ilmi 3734 13 6 2 2 1

Yogendra Yadav 3527 25 25 9 6 3 3 1

Kumar Vishwas 3522 21 4 4 4 2 1

Mayank Gandhi 2270 12 6 8 1 1

Sanjay Singh 846 6 11 10 1 1 1 3

Colored box indicates missed opportunities

Authors Hit & Miss: Out of 23,527 Authors, 16,781 had contributed for Mr. Kejriwal

Author Arvind

Kejriwal Ashutosh Sanjay Singh

Yogendra Yadav

Mayank Gandhi Gul Panag

Manish Sisodia

Kumar Vishwas

Shazia Ilmi

anil sharma 14 1 4 2 1 1 3 sudhir 17 3 anil ghanta 11 1 1 1 kom nampultig 5 1 1 sarbajit 3 2 2

Top 5 Bloggers

Author Arvind Kejriwal Ashutosh

Yogendra Yadav

Kumar Vishwas Sanjay Singh

Mayank Gandhi

Manish Sisodia

Arvind Kejriwal 8 2 1

Aam Aadmi Party 11

Narendra Modi Fans from Karnataka 3 1

Aam Aadmi Party - Delhi 4

Narendra Modi For PM 2 1

Top 5 Facebook

Authors Hit & Miss: Contd….

Author Arvind Kejriwal Gul Panag Ashutosh

Manish Sisodia Shazia Ilmi

Yogendra Yadav

Kumar Vishwas

Mayank Gandhi

Sanjay Singh

AAPInNews 165 1 5 3 3

AAPTube 152 1 5 1 3

satsangatwe 28 15 17 39 22 18 14

harikshn 126 12 4 2 2 3 2 1

ASHISHTWITTED 147 1

Top 5 Twitter A/c

Author Arvind Kejriwal Ashutosh Yogendra Yadav Gul

Panag Sanjay Singh

Manish Sisodia

Mayank Gandhi

Shazia Ilmi

Kumar Vishwas

Lakshit 25 1 5 1 1 2

admin 16 3 3 1 1

Newsroom Staff 12 1 2

Day & Night News 10 1 1

sagarmedia 6 3 1

Top 5 Word press

Strength:

= High recall among authors

= Intellectual leadership

= Glamour involvement

= Strong Talking points

= first mover advantage as clean politician

Weakness:

= Less control on Negative news

= low consistency on talking points

= More proactive, not reactive and followers

= Largely focus on National Social issues not on state level & International issues

Opportunity:

= Since Arvind Kejriwal has an image of a clean politician, he needs to be visible as a movement (less talk more work)

= After Delhi Assembly election, trust factor increased, it should be encashed at state level

= Need to establish as political public servant i.e. select those seats where development agenda is supreme

=

Threat:

= National Parties Dummy system: Candidate, Media, Bloggers, Twitterati etc

= Switching mode of urban class

= Difficult to break caste system in India

= Political Anarchy: Expectation, Corrupt leaders, people management etc

SWOT

Thank you Ashutosh ashutosh@kanalytics.in +91 98202 81935

403, Shivam Chambers, SV Road, Goregaon-West, Mumbai-400 062 www.kanalytics.in