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India’s No. 1 ConTech Brand

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India’s No. 1

ConTech Brand

On-Demand Content

Source: - Internal Analytics

4,000+ HOURS OF KIDS

CONTENT

250+ LIVE EVENTS

and an EXTENSIVE MUSIC LIBRARY

250+FOOD &

LIFESTYLE

SHOWS

120+ ORIGINALS ACROSS 7

LANGUAGES

100+ NEWS

CHANNELS

(LIVE/VOD)

2,00,000+ HOURS

12 LANGUAGESContent across

4,000+ MOVIE TITLES

1,500+ FICTION

SHOWS

100+ WORLD DIGITAL

PREMIERES

1,000+ REALITY

CONTENT

Offering an exceptionally wide library contributing to

1000+ HOURS OF INTERNATIONAL

DUBBED CONTENT

ZEE5 IS INDIA’S

CONTENT DESTINATION

Monthly Active Users

Source: - Internal Analytics, Mar’21

79 MN

Monthly Video Views

550+ MN

Downloads

100+ MN

PLATFORM OF CHOICE FOR

HIGH REACH

Engagement

Source: - Internal Analytics, Period 2019 Vs 2020

1.3XGROWTH

App Installs

1.4XINCREASE

Viewership on Connected Devices

3XGROWTH

GROWTH ACROSS

NEW & EXISTING USERS

TRUSTED BY 770+ ESTABLISHED

& EMERGING BRANDS IN 2020

AUDIENCE INSIGHTS

EQUALLY LOVED BY

MALES AND FEMALES

Source: - Internal Analytics

48%MALES

52%FEMALES

Most balanced Gender Split across OTTs

A YOUTH

DESTINATION

Source: - Internal Analytics

44%18-24

More than 80% are Youth

37%25-34

19%35+

CONTENT CONSUMPTION

SPREAD ACROSS SCREENS

Source: - Internal Analytics

81%APP+WEB

12%CTV

7%KaiOS

SPEED ENTHUSIASTIC,

READY FOR HIGH PACED LIFE

Source: - Internal Analytics

2%

42%56%

42% audiences are connected to

broadband ideal for long format

video content viewing

AFFLUENT & SMART

AUDIENCES

Source: - Internal Analytics

29%

40%

31%

<10k >25k

10k- 25k

Almost 70% audience owns Mobile handset

above Rs10,000 price bracket

ZEE5 CATERS TO NATIONAL

& REGIONAL MARKETS

Source: - Internal Analytics; Top 8 cities - Mumbai, Bangalore, Delhi, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad

60%HSM

Maharashtra | 13%

AP + Telangana | 11%Karnataka | 11%

Delhi | 11%

Tamil Nadu | 8%

West Bengal | 7%

Uttar Pradesh | 7%

Kerala| 3%

Gujarat | 5%

Bihar | 4%Rajasthan| 3%

Odisha| 2%

Punjab + Haryana| 4%

Madhya Pradesh| 3%

Users

Contribution

33%South

48%Top 8 cities

WIDELY CONSUMED, STRONG

PRESENCE BEYOND METROS

Source: - Internal Analytics

TOP 30 CITIES TOP 50 CITIESTOP 10 CITIES

USERS

>70%USERS

>80%USERS

CITY LEVEL CONTRIBUTION

>50%

EQUALLY STRONG FOOTHOLD

IN HINDI & VERNACULAR

Source: - Internal Analytics

Almost 50% viewership comes from regional

language content

Hindi, 55%

Telugu, 11%

Marathi, 9%

Kannada, 8%

Tamil, 7%

Bengali, 5%

Malayalam, 5% Others, 1%

DIGITAL SAVVY

HIGHLY CONNECTED

Source: - Internal Analytics

75%

E-COMMERCE APPS

67%

45%

5% 4%

Amazon Flipkart Big Basket Jio Mart

50%43%

37%

6%

Google

Pay

Phone Pe PayTm Bhim

71%

ONLINE PAYMENT APPS

80%

SOCAL MEDIA APPS

74%

49%

14%

29%

Facebook Instagram Twitter Snapchat

OTHER TASTE

PREFERENCES

Source: - Internal Analytics

46%

MUSIC APPS

25%

FASHION APPS

23%

FOOD DELIVERYAPPS

23%

JOB APPS

26%

NEWS APPS

PREMIUM QUALITY AUDIENCES

READY TO PAY FOR CONTENT

Source: - App Annie

26% 38%

Higher overlap with Premium OTT players

GET EXCLUSIVE REACH

ON ZEE5

Source: - App Annie

20%

4%

14%

Minimal overlap with SonyLiv, Voot & MX Player

DIFFERENT TASTE CLUSTERS TO

MEET PERSONAL PREFERENCES

Source: - Internal Analytics

Music is skewed towardsmales

66

%24%76%

News enables advertisers to reach Males & SVOD Audience as well

66

%35%65%

66

%41%59%

66

%72%28%

66

%52%48%

Movies has high affinity towards Male audiences

REALITY

FICTION/DRAMA

COMEDY

6 34%66%

Reality shows is fairly balanced amongst males/females

Both males/females equally enjoys comedy genre

Drama & Soaps skew highon female audiences

MOVIES

MUSIC

NEWS

VIA CONNECTED TV

EFFECTIVE WAY TO

REACH PREMIUM AUDIENCES

Source: - Internal Analytics

3X surge in Video Views and 2X surge in

Users on CTV in the last year

7MnMAUs

25-30MnMVVs

3XVV-

GROWTH

C O N N E C T E D T V

GROWTH DURING IPL

ZEE5 IS A NATURAL BENEFICIARY

GROWTH DURING BIGGEST

CRICKET EVENT

Source: - Internal Analytics

More users visiting platform during match hours

compared to pre-cricket season

Baseline Period(Pre-Cricket): 1st Aug to 18th Sept 2020

10%GROWTH

IN ACTIVE

USERS

ACTIVE USERS LOGGED INTO ZEE5 DURING PRIME TIME

90%

95%

100%

105%

110%

115%

19:00 20:00 21:00 22:00 23:00

During Cricket Pre- Cricket

Baseline

During Cricket: 19th Sept to 3rd Nov 2020

CONTENT THAT MADE THEM

HOOKED ONTO ZEE5

Source: - Internal Analytics

TV

SHOWSFICTION/

DRAMA

REALITY COMEDY MOVIES

BIGGEST CONTENT CALENDER

TO KEEP AUDIENCES HOOKED

DURING AMJ

1000+HOURS OF NEW CONTENT

40+NEW LAUNCHES

FOR HSM

MARKETS

15+NEW REGIONAL

SHOW

LAUNCHES

50+NEW LAUNCHES

ACROSS GENRES & LANGUAGES

10+ ZEE5 EXCLUSIVES

(WEBSERIES/

FILMS)

20REALITY SHOWS

ACROSS 11

LANGUAGES

HIN

DI

• A Unique Face-off Between 2 Teams which Will Be Championed by Two Popular Comedy Ke Kalaakaar !

• Aided by Team members comprising of all time entertaining

comedians & actors

• Judged by none other than ‘Siddhu’- The Laughter Empire

• Each Team comprising of 5 artists (Mix of celebs + Comedians + 1 fresh face)

ASSOCIATION DELIVERABLES

• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded

creation)• Logo presence on Show Promotions: Carousel, Notifications,

Emailers, Social Media Promotions• Gamification and voting for audience engagement• Video Inventory on the Show and other Top Performing

Content

UPC

OM

ING

CO

NTE

NT

MARKET: PAN INDIA

LAUNCH: 5th JUNE ‘21

DURATION: 15 WEEKS | EPISODES: 30

GENRE: COMEDY GAME SHOW

TAM

IL

▪ A reality show where a group of contestants are stranded in a remote location with little more than the CLOTHES on their back where they must provide food, water, fire and shelter for themselves.

▪ The lone SURVIVOR of this contest takes home 1 Crore

▪ 2 Tribes with 3 Major events on island- Reality, Challenges & Tribal council island- Philippines/ Tanzania

ASSOCIATION DELIVERABLES

• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded

creation)• Logo presence on Show Promotions: Carousel, Notifications,

Emailers, Social Media Promotions• Video Inventory on the Show and other Top Performing

Content

UPC

OM

ING

CO

NTE

NT

MARKET: TAMIL NADU

LAUNCH: JUNE ‘21

DURATION: 13 WEEKS

GENRE: CELEB ADVENTURE REALITY SHOW

TAM

IL

▪ The Show is about a second chance the singing sensations who have lost their spotlight over time will get and showcase the best of talents to regain their fame

▪ Gathering all the talented, famous singers from the Tamil Music Industry, ‘Rockstar’ is going to one epic fight between the established but forgotten singers in the industry

▪ Hosted by RJ Vijay & Anushree

▪ Devi Sri Prasad & Mano would be the Judges

ASSOCIATION DELIVERABLES

• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded creation)• Logo presence on Show Promotions: Carousel, Notifications, Emailers,

Social Media Promotions• Video Inventory on the Show and other Top Performing Content

UPC

OM

ING

CO

NTE

NT

MARKET: TAMIL NADU

LAUNCH: MAR’21- JUL ‘21

EPISODES: 16

GENRE: MUSICAL BATTLE SHOW

MU

LTI-

LAN

GU

AG

E

▪ Kids reality singing show which gives a platform to any kid to showcase their musical prowess to the world.

▪ Auditions will be conducted in different cities to filter the best talent.

▪ The platform will bring music veterans as judges and celebrity hosts on the same stage.

ASSOCIATION DELIVERABLES

• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded

creation)• Logo presence on Show Promotions: Carousel, Notifications,

Emailers, Social Media Promotions• Video Inventory on the Show and other Top Performing

Content

UPC

OM

ING

CO

NTE

NT

FLAGSHIP SHOW GIVING A PLATFORM TO YOUNG &

BUDDING SINGERS

MARKETS: KARNATAKA, KERALA, MAHARASHTRA

GENRE: SINGING REALITY SHOWS

SAREGAMAPA L’IL CHAMPS KANNADA

MARKET: KARNATAKA LAUNCH: 5th JUNE ‘21 DURATION: 5 MONTHS

SAREGAMAPA L’IL CHAMPS KERALAM

MARKET: KERALA| LAUNCH: APRIL- DEC ’21 | EPISODES: 76

SAREGAMAPA L’IL CHAMPS KANNADA

MARKET: MAHARASHTTA| LAUNCH: 29th APRIL’21 | EPISODES: 48

TAM

IL

▪ Bangla’s flagship dance reality show which showcases unique stories of courage, passion, and devotion to dance

▪ Expert panel of dancers apart from judges

▪ Age no bar- participants from all age group are welcome

▪ CELEBRITIES: ▪ Judges: Govinda, Jeet, Shubhashree▪ Host: Tollywood Hearthrob ‘Ankush’

ASSOCIATION DELIVERABLES

• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded

creation)• Logo presence on Show Promotions: Carousel, Notifications,

Emailers, Social Media Promotions• Video Inventory on the Show and other Top Performing

Content

UPC

OM

ING

CO

NTE

NT

MARKET: WEST BENGAL

LAUNCH: APRIL‘21

DURATION: 4 MONTHS

GENRE: DANCE REALITY SHOW

A TABLE FOR TWO SEASON 2

Genre: Celebrity Chat Show |

Launch: 27th Mar’21

CHEF V/S FRIDGE

Genre: Food Show |

Launch: 11th Apr’21

INDIA’S 50 BEST DISHES SEASON 2

Genre: Food/Cooking Show |

Launch: May’21

SAFARI INDIA

Genre: Travel Show |

Launch: August’21

STARRY NIGHTS SEASON 3

Genre: Celebrity Chat Show |

Launch: JAS’21

GHAR SA YUMMY SEASON 3

Genre: Food Show |

Launch: TBD

HIN

DI

UPC

OM

ING

CO

NTE

NT

HIN

DI

UPC

OM

ING

CO

NTE

NT GAME ON SEASON 2

Genre: Celebrity Chat Show |

Launch: TBD

AUR BHAI KYA CHAL RAHA HAI

Genre: Sitcom |

Launch: April’21

LAL ISHQ 2.0

Genre: Drama |

Launch: April’21

LAKSHMI BHAGYA

Genre: Drama |

Launch: April’21

RAAT BAAKI HAI

ZEE5 Exclusive Film | Genre: Murder Mystery

Launch: 16th Apr’21

DEEP JALE

Genre: Romance and Drama |

Launch: April’21

SVOD CONTENT

HIN

DI

UPC

OM

ING

CO

NTE

NT

SUNFLOWER

ZEE5 Exclusive | Genre: Crime Comedy

Launch: May’21

RADHE

ZEE5 Exclusive Film | Genre: Action Film

Launch: May’21

SV

OD

CO

NTE

NT

HIS STORY

ZEE5 Exclusive Series | Genre: Drama

Launch: 25th Apr’21

STATE OF SEIGE TEMPLE ATTACK

ZEE5 Exclusive Series | Genre: Drama

Launch: June’21

MAI HERO BOLL RAHA HU

ZEE5 Exclusive Series | Genre: Drama

Launch: 20th Apr’21

SO

UTH

COOKING KHILADIGALU

Genre: Cooking Reality Show

Launch: Apr-Jul’21

KUDUMBAM AWARDS

Genre: TV Award Show|

Launch: May’21

KANNADA MALYALAM

MRS. HITLER

Genre: Drama Show|

Launch: Apr’21

TAMIL

CHITHIRAM PESUDHADI

Genre: Drama |

Launch: 19th April’21

MAATHIL

ZEE5 Original Drama Film |

Launch: 14th April’21

TELUGU

DRAMA JUNIORS

Genre: Acting/Drama Show

Launch: 19th Apr’21

SITA ON THE ROAD

Genre: ZEE5 Exclusive Drama Film

Launch: April’21

SO

UTH

UPC

OM

ING

CO

NTE

NT

SVOD CONTENT SVOD CONTENT

100 DAYS

Genre: Thriller Fiction Show|

Launch: 29th April’21

BAND BAJA VARAAT

Genre: Game Show |

Launch: TBD

CONTRACT MARRIAGE

Genre: Drama|

Launch: June’21

SHUBHA LIVE- SAVDHAAN

Genre: Drama|

Launch: June’21

MAHARASHTRACHA FAV KON

Genre: Marathi Film Awards|

Launch: June’21

AWWANCHIT

World Digital Premiere |

Launch: 10th April’21

MA

RA

THI

UPC

OM

ING

CO

NTE

NT

SV

OD

CO

NTE

NT

AMADER EI POTH JODI NA SESH HOY

Genre: Drama |

Launch: April’21

MANGALMAYEE SANTOSHI MAA

Genre: Mythology |

Launch: April’21

BEN

GA

LIU

PC

OM

ING

CO

NTE

NT

SV

OD

CO

NTE

NT

ZEE BANGLA WEDDING SEASON

Genre: Wedding Celebration Special|

Launch: Apr-May’21

SWITZERLAND

World Digital Premiere |

Launch: 1st May’21

RAJO QUEEN

Genre: Talent Reality Show|

Launch: April’21

SUPERSTAR NUH

Genre: Game Show|

Launch: April’21

DID LIL MASTER

Genre: Dance Reality Show |

Launch: June’21

JAZBAA

Genre: Chat Show|

Launch: Apr’21

KUNI BHOOTA

Genre: Horror Show|

Launch: 5th April’21

MEMBSAAB NO. 1

Genre: Reality Show |

Launch: May’21

ORIYA

PUNJABI BHOJPURI

OTH

ER

SU

PC

OM

ING

CO

NTE

NT

PRODUCT OFFERING &

USE CASES

EFFECTIVE WAY OF

TARGETING BASED ON KPIs

Source: - Internal Analytics

Identity

based

Proximity

based

Media

consumptionContent Affinity Intent basedTechnographics

DemoGeo

Location

Cord Cutters/ Cord Shakers

Content Consumption

behavior & interests (App & Web)

Device Price/ Connection

Type

Ad-engagement levels/ Campaign

activity

Travel

Enthusiasts

59%

Fashion &

Beauty LoversFoodies Health & Fitness

Enthusiasts

Gamers/Gaming

EnthusiastsShoppers

26%40% 26%71%77%

Custom Segments/Audience

Appographic based- Cross App segments/ categories

Lookalike Modelling

Reach new audiences who have similar interests to your TG

Retargeting

Engage with users who have already interacted with your ad

BASIC

TAREGETING

INTERESTS

BASED

TARGETING

ADVANCED /

CUSTOMIZED

TARGETING

A D

CPCV VIDEO AD

INVENTORY CAMPAIGN

TOTAL IMPRESSIONS ACHIEVED

9.2 MILLION

TOTAL VIDEO VIEWS ACHIEVED

6.9 MILLION

CTR ON VIDEO

0.47%

VIDEO COMPLETION RATE

75.04%

Campaign Duration: 31 Days Targeting: PAN India (Minus South Markets)

U S E C A S E

CPM VIDEO AD

INVENTORY CAMPAIGN

Campaign Duration: 12 Feb 2021- 29th March 2021Targeting: PAN IndiaCommitment: 27 Million Impressions

TOTAL IMPRESSIONS ACHIEVED

28 MILLION

TOTAL VIDEO VIEWS ACHIEVED

23 MILLION

CTR ON VIDEO

0.42%

VIDEO COMPLETION RATE

84.27%

U S E C A S E

VIDEO RETARGETING

CAMPAIGN

TOTAL IMPRESSIONS ACHIEVED

1.7 MILLION

CTR ON VIDEO

0.62%

VIDEO COMPLETION RATE

78%

Solution: Created a Cookie Pool to Retarget Premium Audience Targeting: PAN India, Male- Targeted Shows Cohorts: HHI, Car Owners ,Credit Card Holder , Business Owner , Real estate Owners, International Travel , Finance

U S E C A S E

VIDEO CTV CAMPAIGNS

Campaign Duration: 4 Weeks (19th Sep to 9th October 2020)Targeting: PAN India

Objective: Promoting IPL offer (Surround plan)Promote Social Validation creative – Ordering from Swiggy is safeReaching out to premium, untapped, cord cutter, Co-Viewing/Family Viewing audiences

TOTAL IMPRESSIONS ACHIEVED

5 MILLION

VIDEO COMPLETION RATE

94%

U S E C A S E

VIDEO CTV CAMPAIGNS

Campaign Duration: 3 Weeks (15th Oct to 4th November 2020)Targeting: Tier 1 & 2 Cities

Objective: Promoting Wipro’s Alexa enabled Touch- free smart lighting Reaching out to premium, untapped, cord cutter, Co-Viewing/Family Viewing audiences

TOTAL IMPRESSIONS ACHIEVED

1.8 MILLION

VIDEO COMPLETION RATE

97%

U S E C A S E

CPD DISPLAY MASTHEAD

CAMPAIGN

TOTAL IMPRESSIONS ACHIEVED

6.3 MILLION

CTR ON DISPLAY

0.91%

Campaign Duration: 10th April 2021- 18th April 2020Targeting: PAN India

U S E C A S E

CPD VIDEO MASTHEAD

CAMPAIGN

TOTAL IMPRESSIONS ACHIEVED

1.3 MILLION

CTR ON VIDEO

0.59%

Campaign Duration: 29th June 2020 (1 Day)Targeting: PAN India

U S E C A S E

CPD ROADBLOCK

CAMPAIGN

TOTAL IMPRESSIONS ACHIEVED

32 MILLION

CTR ON DISPAY

0.18%

Campaign Duration: 29th April 2020- 30th April 2020 (2 Days)Targeting: PAN India

U S E C A S E

CPD ROADBLOCK

CAMPAIGN

TOTAL IMPRESSIONS ACHIEVED

4.3 MILLION

CTR ON DISPLAY

0.16%

Campaign Duration: 12th November 2020- 14th Nov 2020 (3 Days)Targeting: Karnataka

U S E C A S E

NATIVE AD DISPLAY

CAMPAIGN

TOTAL VIDEO IMPRESSIONS ACHIEVED

1.7 MILLION

TOTAL DISPLAY IMPRESSIONS ACHIEVED

1.9+ MILLION

CTR ON VIDEO & DISPLAY RESPECTIVELY

1.57% & 1.01%

VIDEO COMPLETION RATE

78%

Campaign Duration: 20 DaysTargeting: Metros, 25 – 45 years Male Commitment: 2 Million Video Impressions & 1.8 Million Native Display Impressions

U S E C A S E

INFLUENCER CAMPAIGN TO

DRIVE BRAND MESSAGING

Hyper localized Multi- Language Influencer campaign with Network

influencers. The campaign was further amplified on ZEE5’s & the influencer’s

social media handles & also targeted through Inventory campaign

IMPRESSIONS ACHIEVED ON VIDEO

9.2 MILLION

CTR ON VIDEO

9.6%

VIDEO COMPLETION RATE

78.4%

U S E C A S E

INFLUENCER CAMPAIGN TO

DRIVE BRAND MESSAGING

An Engaging Video (Hyper-localized Influencer campaign) with Influencers

wherein they created awareness in the Telugu market about redefining

Tuitions with the help of Top teachers, High Quality Videos & mentorship

which is useful for kids from Byjus Online app

IMPRESSIONS ACHIEVED ON VIDEO

12.4 MILLION

CTR ON VIDEO

0.6%

VIDEO COMPLETION RATE

83.6%

CONSIDERATION UPLIFT

+18ppU S E C A S E

CONTENT HOSTING VIDEO

CAMPAIGN

Hosted the Pedigree ‘Feed the Strays’ film as a branded content within the

ZEE5 universe so that we can leverage the ZEE5 platform strength & the

audience interests. The strategy was to spread the footprint of this video

across various platform touchpoints

TOTAL CAMPAIGN IMPACT

TOTAL IMPRESSIONS ACHEIVED

1.09 MILLION

TOTAL VIDEO VIEWS ACHIEVED

0.35 MILLION

U S E C A S E

CONTENT HOSTING VIDEO

CAMPAIGN

Hosted the Coca Cola ‘Christmas Video’ film as a branded content within

the ZEE5 universe so that we can leverage the ZEE5 platform strength & the

audience interests. The strategy was to spread the footprint of this video

across various platform touchpoints

TOTAL CAMPAIGN IMPACT

TOTAL IMPRESSIONS ACHEIVED

3.9 MILLION

TOTAL VIDEO VIEWS ACHIEVED

1.43 MILLION

U S E C A S E

SPONSORSHIPS ON IMPACT

PROPERTIES

Goodknight partnered with ZEE5 & gained the benefits of engagement

on ZEE5 Gamification with DID- Battle of the Champions. The brands

leveraged our Platform strengths & audience interests

TOTAL CAMPAIGN IMPACT

TOTAL IMPRESSIONS ACHIEVED ON ZEE5

UNIVERSE

500+ MILLION

TOTAL VIDEO VIEWS

9.5+ MILLION

GAMIFICATION IMPRESSIONS

6.4+ MILLION

GOODKNIGHT ACTIVE PLUS

6% INCREASE IN SPONTANEOUS RECALL

GOODKNIGHT FABRIC ROLL ON

12% INCREASE IN TOP OF MIND

AWARENESS

17% INCREASE IN TOTAL

AWARENESSU S E C A S E

Fortune partnered with ZEE5 & gained the benefits of engagement on ZEE5

Gamification with Saregamapa LiL Champs. The brand leveraged the ZEE5

platform strengths & the audience interests

TOTAL CAMPAIGN IMPACT

TOTAL IMPRESSIONS ACHEIVED

110 MILLION

TOTAL VIDEO VIEWS ACHIEVED

4.04 MILLION

SPONSORSHIPS ON IMPACT

PROPERTIES

U S E C A S E

ZEE5 & Colgate salute the selfless spirit of teachers on Teacher’s Day.

We created a campaign that celebrates the unrelenting spirit of 76-year-old

Sujit Chattopadhyay under Colgate’s ‘Smile karo shuru ho jao’ campaign

& convey it on Teacher’s day

TOTAL IMPRESSIONS ACHEIVED

1 MILLION

CTR ON VIDEO

0.42%

VTR AT SKIP BUTTON

87%

PR (AVE)

4.5 LAKHS

BRANDED CONTENT CREATION

AROUND TENT-POLE DAY

U S E C A S E

A home-shot web series/ unique virtual chat show with renowned celebrities

where they talk about their fitness mantras and how honey played a part in

their fitness journey

TOTAL IMPRESSIONS ON THE PLATFORM

63.1 MILLION

VIDEO VIEWS ON EPISODES & PROMOS

6.6 MILLION

IMPRESSIONS ON SOCIAL MEDIA

529K

IMPRESSIONS ON NOTIFICATIONS

6.1 MILLION

AFP CAMPAIGN

U S E C A S E

UPCOMING

TECH OFFERINGS

ZEE5 ADS MANAGER:BUILD, DEPLOY & MONITOR

CAMPAIGNS IN AN AGILE WAY

An intuitive self-serve platform that allows advertisers to create, manage, and optimize their advertising campaigns and connect with their users through

diversified targeting options and interactive ad formats

BENEFITS OF

ZEE5 ADS MANAGER

QUICK & FAST

OPITMIZE CAMPAIGNS

PRECISE TARGETING

COMPLETE TRANSPARENCY

ZEE5 VIDEO SOLUTION:HYPER-PERSONALIZE

THE MESSAGE AT SCALE

Leverages AI & Real Time data to understand consumer behavior, preference & activities to create dynamic ad copies (embedding texts, audio or images

within their existing ad copies) to generate multiple unique variations

3M unique creatives3X click-through rate | 2.5X revenue

41,666 unique créatives vs. 42.7X revenue

Deliver the right Video/display Ad Message –

To the Right Person, At the Right Time, In the Right Location,

In the right format

BENEFITS OF

HYPER-PERSONALIZED ADS

BUILD MESSAGE RELEVANCE

ENGAGEMENT - 5X- 7X

REVENUE - 2X- 3X

OPTIMIZE COST, TIME & EFFORT

Wishbox is a visual discovery platform that provides Interactive experiences & helps to discover/ explore appealing products & ideas from/ with-in a video

ensuring higher conversion via Video Commerce

Enables Consumers to simply tap to discover what they love in a video or engage with it with-in or outside the Video

Product showcase with summary card with relevant CTA leading to product page

BENEFITS OF

WISHBOX

ZEE5 WISHBOX:MAKING VIDEO COMMERCE MORE

ENGAGING

PRODUCT DISCOVERY

QUALITY TRAFFIC

EFFECTIVE ENGAGEMENT

& CONVERSIONS

IMPROVES

CUSTOMER EXPERIENCE

Helps embeds brands inside most popular content (brand integration) digitally during the post- production

These brands are outside advertising clutter, being visible to undistracted audiences immersed in the content they enjoy

BENEFITS OF

ICA

ICA (IN-CONTENT ADS):NEVER MISS ADS WITH SEAMLESS

INTEGRAT ION INS IDE CONTENT

BRAND EXPOSURE IN A

CLUTTER FREE ENVIRONMENT

STRONG RECALL THROUGH

IN-SHOW PRESENCE

IMMUNE TO AD SKIPPING

& AD BLINDNESS

ENGAGE EYEBALLS WITH

FREQUENCY ON A DAILY BASIS

BENEFITS OF

Ad Hub

ZEE5 AD HUB:A PRIVACY PROTECTED, TRANSPARENT &

SCALABLE WAY FOR DATA SHARING

AqillizProvenance

Ledger

ZilliqaPublic

Blockchain

Federated Query Server

Relational

Database

Private Query

Server

Raw (Sensitive)

Data

Export normalised

& pseudonymised

data

DSPsAd

Servers

Relational

Database

Private Query

Server

Raw (Sensitive)

Data

Export normalised

& pseudonymised

data

ENCRYPTED

QUERIED

ACTIVATEDINTEGRATIONS

PERIODIC PROOFS

YO

UR

OR

G’S

EN

VIR

ON

MEN

TC

LOU

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