India’s Commercial Vehicle Industry and Application of Connected Vehicle

J. ParikhHead – Advanced EngineeringAshok Leyland, Chennai, India

April 20, 2011University of Michigan, Ann Arbor

AUTOMOTIVE

2

Hinduja Group • Founded in 1914• Employs over 35,000 people• Global presence across 32 countries

AviaJVs with Nissan &

John Deere

HINDUJA BANK (SWITZERLAND) LTD

BANKING & FINANCE

ENERGY & CHEMICALS

TECHNOLOGY & BUSINESS SERVICES

MEDIA & COMMUNICATIONS HEALTHCARE

INTERNATIONAL TRADING

PROJECT DEVELOPMENT &

REAL ESTATE

KBL

Hinduja Automotive Landscape

Foundry Business

Engines & Gensets

Transmissions

Engineering Manufacturing and Enterprise Services

Exhaust System Technology

Auto ElectronicsM&HCVDefence Mobility Buses

LCVs Construction equipment

Trucks Bus

3

Medium and Heavy Commercial Vehicles

• Second largest CV maker in India

• Market Leader in Bus Segment• Significant Presence in Medium

and Heavy Duty trucks• 6 Manufacturing Plants in India• 2 Overseas Manufacturing

Operations• Capacity of over 150,000

vehicles

4

Range from 7.5T GVW to 49T GVW

Company Profile - Bus

• Market Leader in Bus segment in India

• Largest global fleet of CNG Buses in commercial operation

• Showcased India’s First CNG Plug-in Hybrid – HYBUS at 2010 Auto Expo in New Delhi

5A range that spans 18 – 80 seaters

Indian Auto industry - Snapshot

Source: Various Industry SourcesSource: SIAM

6

Growing Trend of Indian Commercial Vehicle Industry

30,3

27

38,3

87

43,4

48

45,6

20

50,5

72

52,4

35

66,4

79

61,8

44

77,4

96

85,0

33

116,

340

152,

295

216,

666

272,

810

300,

140

411,

343

424,

015

322,

350 45

5,22

5 591,

375

146,667 190,682

260,114

318,430 350,712

463,778 490,494

384,194

532,721

676,408

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2001 - 02 2002 - 03 2003 - 04 2004 - 05 2005 - 06 2006 - 07 2007 - 08 2008 - 09 2009 - 10 2010 - 11

BUSES TRUCKSCV Market Share

• Ashok Leyland – 14%• Tata Motors – 67 %• Volvo – 6%• M&M – 11%• Others – 1% 7

Not Limited M&HCV, LCV Segment is Growing Faster

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2001 -02

2002 -03

2003 -04

2004 -05

2005 -06

2006 -07

2007 -08

2008 -09

2009 -10

2010 -11YTD

Share of LCVs increasing as a %

LCVM&HCV

Newly Announced Ashok Leyland “Dost”

LCV Manufacturers:• Tata Motors• Mahendra & Mahendra• Eicher• Swaraj Mazda• GM – Recent Announcement

Sub 3.5 Ton Category

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Key Drivers Fueling the Growth of Indian CV Market

• Higher economic growth in general• Rapidly growing Mining and Construction Industry• National plan on building infrastructure • Stricter Government Regulations • Growing Hub and Spoke Model• Moving towards bigger trucks with higher power

engines and LCVs – Growth in manufacturing sector

• Rapid urbanization – increased Inter- and Intra-city travel

• Commuter demands on ride and comfort• Feeder bus systems for Metro Rails

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Connected Vehicles Deliver value to the fleet operators through every stage of the value chain

Ownership and Operation

EXTERNAL

• save customers time,• improve operating efficiency• keep in control & safe• informed, and entertained • increase market share through

product differentiation

INTERNAL

Product Design

Development/Validation

Manufacturing

Sales/Service

• improved product quality• more efficient product development• better understanding of product usage

and interactions• create competitive advantage

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Cellular Network

(GSM/CDMA)

Remote Diagnostics

Reports

GPS Satellites Telematics Back End

Internet

Internet

Connected Vehicle Services: Track and Trace Analytics / Reporting Hands free voice communication

Connected Vehicles Deliver value to the fleet operators and the business through every stage of the value chain

Electronic Cluster Telematics

Engine Control Unit

Transmission Control Unit ABS

MUX I/O

Body Control Unit

CAN 1

CAN 2

CAN 3

CAN-D

Diagnostics Tool

Output

Fleet Management Operational and service alerts via

SMS / e-mail Remote Diagnostics

Telematics Unit

Vehicle E/E Arch.

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ECOScore CARD

FILTERSVehicle

Fuel CostINR 40.50/L

TODAY

DATE RANGE

From:To:

Driver/Vehicle Performance

Driver Score 66

TnT Home | Fleet management Home | LogoutTN 32 3355 Today (21 Jan 2011) VIN: ADSGJDS4356GFD

Vehicle productivity

Vehicle usage : 90% timeRunning time : 00d 12h 12m 23s (60%) Idling time : 00d 03h 15m 34s (20%)Stop time : 00d 05h 23m 12s (10%)Total distance : 560 kmSpeed : AVG: 30 kmph MAX: 45 kmphNo of trips : 21

Maintenance/Diagnostics Fuel EfficiencyEngine

Anti Lock Braking System

Body Control Unit

Transmission

Total Fuel : 150 LitresFuel Economy : 3.4 km/lCost/km : 15.45 Rs

U TruckDashboard

Fuel events Quantity Amount (Rs)2 Fills 200 Liters 8100.002 Pilferages 20 Liters 810.00Idling Consumption 10 Liters 405.00

Last update : 12:30 PM 21 Jan 11 Location : Ambattur, ChennaiStatus : Ok/Malfunction Active Speed : 45 Kmph / StoppedRPM : 2345

Odometer : 12324Trip 1 Distance : 345 kmTrip 1 Fuel Economy : 3.1 kmplTrip 2 Distance : 23 kmTrip 2 Fuel Economy : 2.3 kmpl

Gear compliance : 80% GSAS Mode : Economy Fuel Economy : 345 kmFuel level : 3.1 LDistance to empty : 23 km

Vehicle Live! Update Interval: minutes2

Avoid harsh accelerations, which would effectively improve the fuel efficiencyAvoid harsh breaking, which would effectively improve the fuel efficiency and reduce wearReduce over stoppages and improve the productivityDrive in safe speed for safe journey as well as good fuel economy

Eco Driving Recommendations

OEM Dashboard – Vehicle Diagnostics at a Glance

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The Passenger Information SystemPassengers• Information about arrival of buses

at bus-stops which aids in better trip planning

Drivers• Interaction with the transport

control center in real-time during traffic and emergency conditions

Benefit• Better driver management• Dynamic scheduling of buses

Bus Terminus

Bus Stops

On board

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Thank You