Stage I Information

Interest Creation

Stage II Education

Facts, Experiences, Best Practices

Stage III Awareness

Can do mindset

Stage IV InsightHow does it impact me, my

community

Stage V ParticipationExploring Environment

Stage VI Stake

in ecological conservation

Stage I Information

Interest Creation

STAGE I•Little or no awareness of wildlife•Seed content and structure created by the founder and a selected team to cater to this group•Wildscapes Photo gallery introduced

Stage II Education

Facts, Experiences, Best Practices

STAGE II• Some awareness -Could be a segment willing to learn more•Membership registration introduced •Monthly E-zines and Quiz introduced•Wildbytes video store and ‘Film Corner” introduced

Stage III Awareness

Can do mindset

STAGE III• Aware segment: Can be motivated to take more active roles•Content for the e-zine created by volunteers and invited experts from among the registered members•Online chat moderated by experts•Offline photo exhibitions of empanelled photographers

Stage IV InsightHow does it impact me, my

community

STAGE IV• Committed wildlife lovers•Weblog introduced to encourage members to express themselves•Online publication of scholarly articles encouraged in “Club Chapters”.•Eco-tour Board of empanelled tour operators to facilitate eco-travel

Stage V ParticipationExploring Environment

STAGE V

•Online photo exhibition curated in 3D format for IWC members•IWC members encouraged to upload videos in Youtube which are showcased on home page•Forum for members being developed to share their learning and resources•IWC members enroll for online environment leadership programs

Stakein ecological conservation

Stage VI•An on the ground project combined with an online exchange “Wilderness Conservation Exchange”•The proposed solution is based on the premise that protecting forests can be done by investing in people.•Implementing the WCE project will see the maturation of our CoP