indiana county professional portfolio review the basics of writing and improving cover letters,...
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INDIANA COUNTY
Professional Portfolio
Review the basics of writing and improving cover letters,
resumes and thank you notes.
Formats and Variations
Cover Letters
Basic Elements
Additional Information
Strategies
Thank You Notes
General Tips
JOB SEARCH STEP 1
Resume Writing
COVER LETTERA SUCCESSFUL COVER LETTER…• creates a desire to read your resume and meet with you.• is your opportunity to personalize your resume and target your skills and /or education to a specific job posting or company.• does not duplicate information on the resume, but points to additional information on the resume.• uses the AIDA model: Attention, Interest, Desire, Action.• introduces you to the hiring department and helps you stand out from other candidates sending resumes or applications.• is brief, no more than 4 paragraphs, less than one page (yes, even if you have 30 years experience and a doctorate degree).• is updated and changed, tailored to individual job descriptions or company profiles
•Attention: state the job title and where you found the information
•Give reason the employer should hire you, state a skill the job posting listed or give the name of the person who referred you to that company
Opening
•Include information about education, work experience and/or licensure as it applies to the job title you are seeking
•If one area is stronger than the other, list that one first
Paragraph 2
•Only use if you have more than one requirement stated in the job order
•Do not duplicate information from the 1st paragraph
Paragraph 3
COVER LETTERS
•End with a sentence (two at most)
•Make sure to thank the company representative and include your preferred method of contact
Closing
•Only experience/education as it applies to the job description
•Your unique skills/experience, not a duplicate of your resume, but an attention-getter
Highlights
•Personal information about your family or living conditions
•Anything negative
Do Not Include
COVER LETTERS
•Employer contacts you, found your resume or someone gave the employer your name
•Will have the name and title of a specific person and contact information
Invited
•Requires the most research about the company
•Try to communicate how you can help the company, solve an issue the company may have
Uninvited
•Personal referral (not the same as an invitation) or from an advertized job posting
•May not have the full contact information available
Referral
COVER LETTER FORMATS
COVER LETTER FORMATS•Make
sure you restate the reason for writing the cover letter, who contacted you (with that person’s professional title)
•Include something from the previous conversation
Invited
•Tone should be formal, as if introducing yourself to the CEO
•“Hi, my name is…” not a necessary introduction, be creative
Uninvited
•If you do not have the full name, title or contact information, use another form of address such as hiring department
•Must be highly customized to the particular job description
Referral
COVER LETTER SAMPLES
Look at the sample cover letters and evaluate, picking out at least
3 positive and/or negative aspects.
Effective – Gets You Noticed
Marketing a Product – YOU!
Unique – What Makes You Special
Skills-Based
Essential Information Only
Review of Qualifications
RESUME BUILDER
•Takes much preparation
•Is kept up-to-date
A Good Resume…
•Features your unique skills
•Matches the employer’s needs
Also…
•Points towards your goal
•Highlights your experience/education or skills
And finally…
RESUME WRITING
•Use action verbs
•Quantify skills/results
Language
•Avoid the use of “I” statements
•Not literary, full sentence not required
Statement Structure
•Brief and to the point
•Clearly relates information
Content
RESUME WRITING
12
BAD•I worked hard to plan a block party
for my neighborhood.
BETTER•Planned a neighborhood block
party.
GREAT•Organized a neighborhood block
party of 50 homes, which helped reduce crime by 15 percent
RESUME WRITING
FORMATSCHRONOLOGICAL
Characteristic Advantage Disadvantage Use Don't Use If
Presents information in reverse order, most recent experience listed first
Offers concise picture of you as a potential employee
Easy to write Emphasizes
steady employment record
Format is familiar
Calls attention to employment gaps
Skills are difficult to spot unless they're listed in the most recent job
To emphasize past career growth and development
When continuing in the same career
When the name of former employer may be significant to prospective employer
There are gaps in your work history
Calling attention to your age could be a problem
You've changed jobs often
You're entering job market for first time or after a long absence
FORMATSFUNCTIONAL/SKILLS BASED
Characteristic Advantage Disadvantage Use Don't Use If
Focuses on specific strengths and skills important to employers
Brief and well-structured
Focus on skills, not history
De-emphasizes a spotty work history
No detailed work history
Content may appear to lack depth
When entering the job market or when reentering after a long absence
When work experience has been varied or unrelated
When changing careers
When primarily consulting or doing freelance work
You want to emphasize growth or development
Responsibilities and functions in recent jobs were limited
FORMATSCOMBINATION
Characteristic Advantage Disadvantage Use Don't Use If
All the flexibility and strength of the functional and chronological combined
Shows off a strong employment record with upward mobility
Showcases relevant skills and abilities and supportive employment record
Emphasizes transferable skills
Work history is often on the second page and employer may not read that far
When shorter functional format would be too sketchy
To offer a complete picture of abilities and work history
Experience is limited
There are wide gaps in work history
VARIATIONSKEYWORD
Characteristic Advantage Disadvantage Use Don't Use If
Allows for focused resumes that target specific skills for an industry, job title or company
Skills are listed briefly and at the beginning of the resume
Easy for employer to scan and find skills
May be redundant information to include keywords at the top of your resume
Still an unfamiliar format to many employers
For all scannable systems of job screening
For new graduates or those reentering the work place or changing careers
There is rarely a time you cannot use this variation. It can be used in combination with any or all of the other formats
VARIATIONSTARGETED
Characteristic Advantage Disadvantage Use Don't Use If
Highly focused document aimed at a particular job, company or industry
Brief and direct Easy to read
May focus too tightly on one particular job
Content may appear sparse
When job target, company or industry is specific
When you need separate resumes for different career paths
You aren't prepared to put the effort into writing an excellent resume
BASIC ELEMENTSNAME BLOCK
Don’t use abbreviations
Give a phone number you will answer and check
messages
Make your name stand out
Use a professional email address and check it often
BASIC ELEMENTSQUALIFICATIONS STATEMENT
Show you are qualified for the job
Highlight skills most pertinent to the job 3-4 lines or series of phrases
Use keywords from the job description
BASIC ELEMENTSEMPLOYMENT HISTORY
Show you are qualified for the job
Start with your most recent job
Last 3 jobs or last 10 years(whichever comes first)
BASIC ELEMENTSEDUCATION
Carefully consider including dates
List before work if skills and experience comes from
education
Add courses only if the job description includes specific
course requirements
List before work if a recent graduate
BASIC ELEMENTSMEMBERSHIPS
Avoid controversial topics
Related to job goal
Avoid religious / political unless it relates to the job
description or industry
BASIC ELEMENTSADDITIONAL SECTIONS
Professional Accomplishments
Activities/Interests
Skills
Key WordsLicenses/Certifications
Related ExperienceAwards or Achievements
Internships
Volunteer Experience
Special Projects or Fundraising
Military Experience/Leadership
ADDITIONAL INFORMATIONBody
•Summary of Qualifications for general purpose resume•Objective for targeted resume •Career Highlights is the same as accomplishments or can be used instead of Summary of Qualifications
Work History•Rule of 3 jobs or 10 years•List chronologically from most recent •If a skills based resume is used, no job description/responsibility is needed with each job•If chronological format is used, job description is listed after each employment title
Education/Awards•Chronological from most recent•If a targeted format, highlight education required for the job title, including course work and GPA•If general resume (not targeted), do not include course work or GPA •Include GPA only 3.0 and above unless otherwise required
STRATEGIES
•The cover letter and resume is only as good as the person using them.
•Results are most productive when used with networking.
Effectiveness
•Always send a targeted cover letter with the resume unless otherwise specified.
•Send your cover letter and resume to a person by name and title.
Distribution
•Use the same paper for the cover letter and resume in mailings or in person.
•Follow-up with a phone call to the employer.
Finishing Touches
•Get as much information about the company as possible.
•When networking, get the professional title and preferred method of address (Mr/Ms/Mrs., title or just name first).
Contacts
•Targeted cover letters and resumes are time intensive, but most effective.
•Use keywords from the job posting.
Content
•Change each cover letter to match the specific skills/education for individual job posting.
•Fonts and format should be professional.
Customize
STRATEGIES
SAMPLESJohn Doe
555 Philly StIndiana, PA 15701(724) 1232-199Cell: (724)555-1998Email: [email protected]
OBJECTIVE
To support my wife and 3 children.HIGHLIGHTS OF QUALIFICATIONS
> Over eighteen years of experience in manufacturing and production> Over 17 months working in the NDT and NDE field > Dependable, hard worker; effective working independently and as a cooperative team player> Competent and committed to doing top quality work> Willing to work all shifts
EMPLOYMENT HISTORYABC Systems, Iniana,PA Augst 2009 – December 2010NDT/NDE, QA/QC Inspector•Certification for level II MT•1,157 hrs toward RT certification•243 hrs toward PT certification•Also currently working towards VT certification SECURITY SERVICES, Johnstown, PA Feb 2009 – May 2009Security Guard for Power Plant, PA WABCO testing PRODUCTS, Wilmerding, PA 2004 – August 2008Air Compressor Tester/CNC Lathe and Milling Machine Operator● Tested air compresers for railroad industry● Machined and fabricated CUSTOM WINDOWs INC, Delmont, PA March 2003 - March 2004Maintenance Technician
Repari and maintenance of vinyl extruders and other machinery including variable-speed drivesSeRepair MA, Pittsburgh, PA December 2001 – May 2002Installer● Responsible for converting manually-read water meters to radio frequency-read metersAIR CONDITIONING & HEATING, INC., North Huntingdon, PA May 2002 – December 2002Pipefitter/Sheet Metal Technician/Pipe Welder May 2001 – September 2001 ● Installed heating and air conditioning piping and ventilation in commercial and residential buildings; welded and silver soldered pipeCHELSEA BUILDING PRODUCTS, Oakmont, PA 1993 – August 1998Maintenance Technician● Repair and maintenance of vinyl extruders and other machinery, including variable speed drivesSPECIALTY TIRES, Indiana, PA July 1986 – January 1993Temporary Maintenance Leadman (1990 - 1993)Maintenance Technician (1986 - 1990)● Pipefitter, plumber, machinery repairman, electrician, pipe welder● Responsible for repair and maintenance of plant machinery
John Doe Page 2 of 2(724) 349-1529 Cell: (724)464-7873
MILITARY BACKGROUND
United States Navy - Repair Division – USS Concord (AFS-5) FPO New YorkActive Duty—January 1980 – April 1984•2nd Class Petty Officer•Certified in damage control procedures, equipment maintenance, Firefighting, NBC Defense, Gas welding, Manual ARC welding, Sheet metal fabrication and Pipefitting•Qualified on 7018 vertical overhead certified welds
RESUME SAMPLES
Look at the sample resumes and evaluate, picking out at least 3
positive and/or negative aspects.
Basics• Generally used as a follow-up to an interview• Hand written is best• Business letter format • Brief, one or two paragraphs at most, can be just a few lines • If the employer prefers email contact, send with the same business format
• Address to the person who interviewed you• Include the preferred method of address for each person at the interview • If more than one person was present, send each person a separate and distinct note
Addressing
THANK YOU NOTES
• Brief reminder of the date and position for which you interviewed • Anything was left out, such as additional experience, projects or samples of work • Restate how your unique skills can benefit the company
• Time is of the essence, send note within 24 hours of the interview• This serves as not just a reminder, but also shows your interest• May be the deciding factor between you and another candidate if you show determination and interest
Content Keep in Mind…
THANK YOU NOTES
• Brief reminder of the date and position for which you interviewed • Anything was left out, such as additional experience, projects or samples of work • Restate how your unique skills can benefit the company
• Time is of the essence, send note within 24 hours of the interview• This serves as not just a reminder, but also shows your interest• May be the deciding factor between you and another candidate if you show determination and interest
Content Keep in Mind…
THANK YOU NOTES
GENERAL TIPS Always…
• Keep all correspondence (including cover letter, resume and thank you note) professional • Proofread 3 times before sending • Ask a friend or family member to read everything for correctness and understandability
Avoid…
• Negativity • Drawing attention to anything personal that could be a point of discrimination • Illegal or unethical statements• Slang, cursing, abbreviations or jargon