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Indian Tourist Market

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Page 1: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Indian Tourist Market

Page 2: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Global OutboundGlobal Outbound Indian Indian TouristsTourists2001-20062001-2006

Year Trips (Million)

% annual change

2001 4.56 3.2%

2002 4.94 8.3%

2003 5.35 8.3%

2004 6.21 16%

2005 7.18 15.6%

2006 8.33 16%

Ministry of Tourism, India

Page 3: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

TopTop Destinations Destinations for Indian Tourists for Indian Tourists (2007)(2007)

1. Singapore 1. Singapore 748,575748,575 6.6. UK UK 328,832 328,832

2. 2. Thailand Thailand 506,237506,237 7. Hong Kong 7. Hong Kong 294,079294,079

3. USA 3. USA 440,883440,883 8. Switzerland 8. Switzerland 132,396132,396

4. Malaysia 4. Malaysia 422,452422,452 9. Australia 9. Australia 82,90782,907

5. UAE5. UAE 357,659357,659

Page 4: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Purpose of VisitPurpose of VisitBusiness 40%

VFR 20%

Holiday 20%

Others (medical, students, pilgrim)

20%

Page 5: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Places of OriginPlaces of Origin

Mumbai 33%

New Delhi 26%

Bangalore 17%

Kolkata 15%

Chennai 9%

Page 6: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Indian Tourists to Indian Tourists to ThailandThailandYear Number Annual

Change (%)

200

4

300,163

30

200

5

352,766

17%

200

6

429,732

21%

200

7

536,356

16

65%200

8

622,172

16%

Page 7: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Indian Tourist Profile Indian Tourist Profile (2006)(2006)GenderMale : 75%Female: 25%Frequency of VisitFirst Visit: 47.60%Revisit 5240. %Travel ArrangementGroup Tour 4008. %Non Group Tour 5992. %

Page 8: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Purpose of VisitPurpose of Visit

Holiday 73.58 %Business 13.37%Convention 7.69%Official 0.26 %Others 5.10 %

Page 9: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Top Destinations in ThailandTop Destinations in Thailand

Bangkok, Pattaya, Phuket, Phang-Nga, Krabi, Chiangmai

Samui, Cha-Am, Hua-Hin, Kanchanaburi, Chiangrai

Page 10: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Places of OriginPlaces of OriginNew Delhi

Mumbai

Kolkata

Bangalore

Chennai

Page 11: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

SEASONSSEASONS

School Break April-July

Diwali October-November

Wedding-Honeymoon

November-January

Christmas-New Year

December-January

Page 12: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

ActivitiesActivitiesShopping

Sight-seeing

Theme Park

Dinner Cruise

Page 13: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Growing SegmentsGrowing Segments

Medical

Wedding-Honeymoon

Filming (IIFA as a big push)

MICE

Page 14: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Positive FactorsPositive FactorsPush Factors

◦Fast Growing Indian Economy◦More Flight Connections (TG , Indian Air, Jet

Airways, Air India Express)

Pull Factors◦‘Value for Money’ Destination◦Variety of Attractions◦Cultural Links◦TAT’s Pro-Active Marketing

Page 15: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

Obstacles for Further Market Obstacles for Further Market DevelopmentDevelopment

Attitude

Communication

Lack of Indian Food Outlets

Insufficient Airline Seat Capacity (More seats- flights, new routes promised by TG)

Competitiveness (Destinations within India – Other countries)

Page 16: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

BehaviourBehaviour

Family oriented

Highly price sensitive

Emphasis specific dietary preferences

Want a fun & activity filled holiday

Elite Indian will look for luxury & comfort

Page 17: Indian Tourist Market. Global Outbound Indian Tourists 2001-2006 Year Trips (Million) % annual change 20014.563.2% 20024.948.3% 20035.358.3% 20046.2116%

THANK YOU


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