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    ORIGINAL ARTICLE

    ISSN No : 2230-7850

    Monthly Multidisciplinary

    Research Journal

    Indian StreamsResearch Journal

    Executive Editor

    Ashok Yakkaldevi

    Editor-in-chief

    H.N.Jagtap

    Vol 3 Issue 2 March 2013

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    Mohammad HailatDept. of Mathmatical Sciences,University of South Carolina Aiken, Aiken SC29801

    Abdullah SabbaghEngineering Studies, Sydney

    Catalina NeculaiUniversity of Coventry, UK

    Ecaterina PatrascuSpiru Haret University, Bucharest

    Loredana BoscaSpiru Haret University, Romania

    Fabricio Moraes de AlmeidaFederal University of Rondonia, Brazil

    George - Calin SERITANPostdoctoral Researcher

    Hasan BaktirEnglish Language and LiteratureDepartment, Kayseri

    Ghayoor Abbas ChotanaDepartment of Chemistry, LahoreUniversity of Management Sciences [ PK]Anna Maria ConstantinoviciAL. I. Cuza University, Romania

    Horia PatrascuSpiru Haret University, Bucharest,Romania

    Ilie Pintea,Spiru Haret University, Romania

    Xiaohua YangPhD, USANawab Ali KhanCollege of Business Administration

    Flvio de So Pedro FilhoFederal University of Rondonia, Brazil

    Kamani Perera

    Regional Centre For Strategic Studies, SriLanka

    Janaki SinnasamyLibrarian, University of Malaya [Malaysia ]

    Romona MihailaSpiru Haret University, Romania

    Delia SerbescuSpiru Haret University, Bucharest,Romania

    Anurag MisraDBS College, Kanpur

    Titus Pop

    Pratap Vyamktrao NaikwadeASP College Devrukh,Ratnagiri,MS India

    R. R. PatilHead Geology Department SolapurUniversity, Solapur

    Rama BhosalePrin. and Jt. Director Higher Education,Panvel

    Salve R. N.Department of Sociology, ShivajiUniversity, Kolhapur

    Govind P. Shinde

    Bharati Vidyapeeth School of DistanceEducation Center, Navi Mumbai

    Chakane Sanjay DnyaneshwarArts, Science & Commerce College,Indapur, Pune

    Awadhesh Kumar ShirotriyaSecretary, Play India Play (Trust),Meerut

    Iresh SwamiEx - VC. Solapur University, Solapur

    N.S. DhaygudeEx. Prin. Dayanand College, Solapur

    Narendra KaduJt. Director Higher Education, Pune

    K. M. BhandarkarPraful Patel College of Education, Gondia

    Sonal SinghVikram University, Ujjain

    G. P. Patankar

    S. D. M. Degree College, Honavar, Karnataka

    Maj. S. Bakhtiar ChoudharyDirector,Hyderabad AP India.

    S.Parvathi DeviPh.D.-University of Allahabad

    Sonal Singh

    Rajendra ShendgeDirector, B.C.U.D. Solapur University,Solapur

    R. R. YalikarDirector Managment Institute, Solapur

    Umesh RajderkarHead Humanities & Social ScienceYCMOU, Nashik

    S. R. PandyaHead Education Dept. Mumbai University,Mumbai

    Alka Darshan Shrivastava

    Shaskiya Snatkottar Mahavidyalaya, Dhar

    Rahul Shriram SudkeDevi Ahilya Vishwavidyalaya, Indore

    S.KANNANPh.D , Annamalai University,TN

    Satish Kumar Kalhotra

    Editorial Board

    International Advisory Board

    Welcome to ISRJISSN No.2230-7850

    Indian Streams Research Journal is a multidisciplinary research journal, published monthly in English,Hindi & Marathi Language. All research papers submitted to the journal will be double - blind peer reviewedreferred by members of the editorial Board readers will include investigator in universities, research institutesgovernment and industry with research interest in the general subjects.

    RNI MAHMUL/2011/38595

    Address:-Ashok Yakkaldevi 258/34, Raviwar Peth, Solapur - 413 005 Maharashtra, IndiaCell : 9595 359 435, Ph No: 02172372010 Email: [email protected] Website: www.isrj.net

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    Title :Source:Indian Streams Research Journal [2230-7850] yr:2013 vol:3 iss:2

    GURCHARAN DAS A WRITER OF GLOBALIZED INDIAN CULTUREKULKARNI VIBHATI VASANTRAO

    Volume 3, Issue. 2, March. 2013

    Indian Streams Research Journal

    KEY WORDS:

    Globalization, culture, monoculture, liberalization, PEST analysis.

    INTRODUCTION

    Broadly speaking culture consists of beliefs, knowledge, customs, arts, way of living etc. TheAfrican writer, Ama Ata Aidoo, is of the opinion that the culture of a community is the totality of the ways inwhich it conducts its life: its birth, growth, work, entertainment and death (1)Marjorie Agosin definesculture very accurately as 'Culture is who we are becoming'(2).Since our becoming is intrinsically linked into the socio economic transformations in the society. So while talking about culture we cannot ignore theissues related to the social and economic developmental dynamics and vice versa, as globalization meansthe expansion of economic activities across political boundaries of nation-states. More important, perhaps,is that it refers to a process of increasing economic openness, growing economic interdependence and

    Abstract:

    To satisfy the need of Globalization, Indian society wants the literature whichnot only entertains but helps the nation to make further advancement. India requires fastdevelopment to compete with Japan and China. Literature can play important role in thisregard. Literature is always entertaining the society but now literature showing mirror tothe reality is in demand. Various erudite and conscious writers have been writing aboutIndia. Gurcharan Das (b.1943) is Panjabi intellectual who has very powerfully narratedIndia with all perspectives such as social, economic, historical, philosophical, political,technological etc. Being a journalist and management guru, former CEO of Procter andGamble, Gurcharan Das successfully appeals the readers. Das attempts to achieve suchexcellence in writing where readers can find amusement as well as utility. Postindependent global India has availed his writing for reforming even the governmentpolicies.

    Das has discussed developing India after globalized economy. Das providedknowledge with his every work for the development of modern Indian culture. GurcharanDas in his two narratives India Unbound and Elephant Paradigmpredicts that by 2025India could have increased its share of global output from 6 per cent to 13 per cent,making it the third largest economy in the world. He has discussed Indian religion in TheDifficulty of Being Good and he applied the philosophy to the practical life even to thefield of management. His The Fine Family is a novel giving the story of Punjabi familyand an illustration of happy social life in India. The Anthology of Playshas historical,social, philosophical glorious background with interesting themes. Gurcharan Das wonSultan Padmasee Award for his Larins Saheb (1970) one of plays from anthology. Whilewriting this play he did not wish to be seen as interpreting history, but as breathing life into facts. Thus Das's writing is amazing and useful.

    ISSN:-2230-7850

    GURCHARAN DAS A WRITER OF GLOBALIZEDINDIAN CULTURE

    KULKARNI VIBHATI VASANTRAO

    H.O.D. (Assistant Professor in English)N.E.S Science College, Nanded, Maharashtra

    Available online at www.isrj.net

    ORIGINAL ARTICLE

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    deepening economic integration between countries in the world economy.As every age has its temper, this centuryIndian culture has global temper and writers like

    Gurcharan Das are the spokesmen of globalized Indian culture. Every contribution of Gurcharan Das is bestsuited in this value added global age of liberalization, technological advancement and informationtechnology. This paper will discussselected works of Gurcharan Das- India Unbound and Anthology ofPlays and find out successful PEST analysis (political, economic, social, technological analysis) of Indiadone by Das which is helpful to economists, businessmen, budding politician and policy makers.

    1 . INDIA UNBOUND :

    This is the narrative account of the transformation of India from birth of the writer. This book is apart of memoir, part of journalism, part of history and part of management Bible. This book begins fromindependence and continues up to the new millennium. It is socio economic history of India.

    Das hasmade three major parts of discussion of his narrative -India Unbound.

    'The Wise Elephant' is title given to the Introduction of India Unbound. This shows writer'soptimistic view looking towards India. Writer is hopeful about India comparing Indian economy not withthe Asian tigers like Japan developing with speed,but with Buddist wisest elephant that has began to lumberand move ahead. It will never have speed, but will always have stamina.

    Part I- Our Spring of Hope (1942-65): This part covers following main ideas about newly emergedIndia after freedom.

    'Ranting in English, Chanting in Sanskrit', this I essay discusses that India has preserved itsspiritual heritage and the old way of life continues. Many Indians despair over the divisiveness of caste andwould prefer to wish it away. India is multicultural but due to globalization it can prosper to monoculture.Knowing English today gives Indians a competitive advantage in the global economy and is an importantfactor in our nascent success in the information economy.'Smells of Bazar' the second essay finds out thereason of failure of Indian Democracy. It suggests that the chief reason for non performance is our wrongmixed economy model, which allowed our obstructive bureaucracy to kill our industrial revolution atbirth. In further essays he contributes major solution for the development of Indian democracy by analyzingpresent political, social, economic, technological situations in India. Gurcharan Das denotes theimportance of nation building in this regard he says 'History teaches that nations ability to absorb thesetechnological innovations and create an industrial revolution depends on having the right institutions in

    place for example, property rights, enforcement of contracts, roads to reach products , schools and stablegovernment.

    Part II- The Lost Generation (1966-91):Das presents the dreams which were visualized bysocialist leaders of India and are not fulfilled because of some drawbacks like monopoly of Brahmins andBania class, lack of entrepreneurship in India due to Inspector Raj of bureaucracy, corruption and LicenseRaj. Das gives examples of successful entrepreneurs like Tata, Birla, Sam Pitroda etc. And he explains theneed to work in an American style with optimism, teamwork, flexibility, simplicity.

    Part III- The Rebirth of Dreams (1991-99): This chapter is fine resultant of the PEST analysis doneby Das. At the beginning of 21 st century total change occurred and E- Commerce, E-business, E-government due to liberalization and Foreign Direct Investment came in the global economy. So we shoulddefine our mission early and with vast ambition 'To build a new India by inspiring and nurturing passionateentrepreneurs'

    2.Anthology of plays: A literary text has more than one thing to offer. Here applies the principle of dynamicapproach in studying a literary text because a literary text is just not a simple text rather it is a web ofvaluable and knowledgeable ideas.

    I. Larins Sahib:

    In This regard Larins Sahib is not as an historical play but as other contemporary dramatists do,Gurcharan Das has used the history for its contemporary relevance. This age of 1960s and 70s in Indianpolitics was the post Nehruvian age, infamous for its economic and political instability and failure ofidealist dream. Amidst such circumstances, Gurcharan Das had something to share with the economists,politicians, social reformists and many others through his masterpiece work of Larins Sahib, which wasstaged in 1968. In this regard Gurcharan Das has said something:

    We lived the innocence of the Nehruvian age when we still had strong ideas. We believed in

    GURCHARAN DAS A WRITER OF GLOBALIZED INDIAN CULTURE

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    socialism, democracy and the UN. We were filled with excitement of building nation. Even though thedreams soured, Nehru's idealism left a next permanent mark on us'.

    Larins Sahibhas something for everyone; be it politician, economist, social reformist or evenphilanthropist, to offer. Politicians of the day have before them the politician like Henry Lawerence to havean ideal for themselves. His life, his experiences and policies of reform are all to be followed by modernpoliticians if they really want to be the politicians of the poor and for the poor in real terms. Every Indianshould be proud of having such as Indian king like Maharaja Ranjit Singh in Larins Sahib.They should alsotake proper care of the marginal and poor farmers making the policy for them. If they are really seriousabout the betterment and uplifting the poor people, they certainly have to uplift themselves in standard andkeep themselves away from the evils of power politics. For them history offers a lot to learn and follow.

    Power corrupts the man is the other important theme in the play. Power has more than one facesand one may be powerful in terms of politics. Gurcharan Das explored this theme once again, through thecentral figure of the play, Larins Sahib. When one looks back into history, the thing that strikes most is thatunder the impact of Industrial Revolution some European countries like Britain and France became

    economically powerful and they sought the way of colonisation to make more and more profits on the costof human values. Now in our day, though the scene has totally changed, the power is there, the corruption isthere.

    The theme of East-West divide in terms of ideology constitutes the next perennial theme in theplay Larins Sahib. In the play, Indian society represents east and Expect Lranis Sahib and other Englishmenrepresent west. Western people came to India for maximum profit, exploited India economically as well aspolitically. It is the reason why Indians hate the British. In a nutshell, Larins Sahib is rich and vast in thethematic approach. Though, the play has its weight for being a famous historical play almost universal intheme. Larins Sahib has a lot of contemporary relevance. It reflects the ugly fight among political leaders. Itseems that the political leaders waste their all energy in just maintaining themselves.

    II)Mira:

    The action of the play, Mira takes place in the early 16th century Mewar, a princely state in theNorth Western India. Mira is successful play as a non- natural theatre with a lot of songs and dances. Theplay interprets the popular Indian Legend concerning Mira, a saint poet. Like other plays it also covers thewide range of themes. It has its stake as a play that raises the issues of many contemporary concerns like, theissue of women empowerment, conflicts in husband wife relationship, disillusionment in institutions ofmarriage, question of identity and search for completeness, assertion of feminine values in patriarchal set

    up of the society, the value of devotional love and faith, etc. By making an Indian legend the base for hisplay, Gurcharan Das has also tried to uphold the traditional and mythical values of in the play, i.e., Mira'stransformation from a woman into saint.

    III) 9 Jakhoo Hill:

    Through the story of 9 Jakhoo Hill, Gurcharan Das tries to reflect the great economic and politicalquestions of the time, the play set in, were to eliminate poverty through economic reforms and socialchanges. As happened in the European countries after the Industrial Revolution, So is experienced in postindependent India in terms of socio- economic changes. As the consequences of economic reforms,introduced by India in 1960s-70s, there was the rise of new middle class in Indian society. Middle class isfamous for its materialistic and money minded approach to life, brought drastic changes the socio economicset of Indian society and in turn, also affected the human relationships.

    It discusses ranges of themes the changing social order, the hold of mothers on their sons etc.Itwas received very well in India not only by the critics but more importantly, by the audience and it hasenjoyed many successful runs. This play gives solution to the changes happened due to transformedeconomic condition in India. One can find roots of globalization in this play. Rise of middle class anddecline of aristocracy is the major theme discussed and old class of aristocracy is given a solution to savetheir estates by the new class. The solution is based on 'cross commercialization' 9 Jakhoo Hill was writtenin 1990's and first performed in 1996 when liberalization was sweeping India. In many ways it presents ourresponse to globalization.

    CONCLUSION-

    Scientific method can be applied to the literary research.PEST analysis method is useful for detailstudy of Das's literature. Anthology of plays is interesting and has contemporary concern. 21 STcentury

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    Modern people just read books which are of some value and knowledge; it is proved by the examples ofworld's best sellers. India Unbound could get such popularity and became bestseller. Indians can read suchliterature to know globalized Indian culture and try to contribute in building a nation, withmono-culture toprosper in global economy.

    BIBLOGRAPHY

    Primary Sources:

    Das,Gurcharan. The Difficulty of Being Good, New Delhi: Penguin Books India, 2009.Print.Das,Gurcharan.India Unbound, New Delhi: Penguin Books India, 2000. Print.Das,Gurcharan. The Fine Family, New Delhi: Penguin Books India, 1990. Print.Das, Gurcharan. The Elephant Paradigm, New Delhi: Penguin Books India, 2003. Print.Das,Gurcharan. The Anthology of plays, New Delhi: Penguin Books India, 2003. Print.

    Secondary Sources:

    1. As quoted in What is Culture and why does it matter?, 2.Das,Gurcharan.Divergent Destinies for India and China.Financial Times8.8 (2004): n. pagWeb,June17, 2005.3.Das, Gurcharan. They Respect They Deserve. Time Magazine2.7 (2008): n. pagWeb, Dec 6, 2004.4.Das, Gurcharan. Inglish as She Spoke.Outlook4.3 (2003): n. pagWeb,May 2, 2005.5.Das,Gurcharan. Bureaucracy Crippling India.Financial Times2.5 (2006): n. pag.Web,August 17,2009.6.Das, Gurcharan.India's New Self Assuredness.WallstreetJournal4.1 (2000): n. pag. Web. May3, 2004.7.Das,Gurcharan.Inglish as She Spoke.Outlook2.7 (2000): n. pag.Web, May 2, 2005.8.Das, Gurcharan.Privatise Secularism.Outlook6.3 (2003): n. pag.Web,April 12,2009.9.Sen,Amartya.Comment On India Unbound.UK Edition May7, 2002.Print.10. http/www.asianwindow.com/Ramayana.

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