The Network within a Network

MTV Roadieson facebook

A NEW WAVE OF ENGAGEMENT

3.3 million fans are not only engaged on this organic community, but are engaging each other on a daily basis, making friends, planning events, meeting up and garnering a culture unique to the MTV Roadies facebook page, bringing about a multi-directional exchange of content, giving rise to

Fans do everything from sharing their pictures with friends and the community, to promoting regional activism to gather great support for their cause.

Quite often, an exceptional fan gets featured on the page, resulting in social dynamics that lead to greater number of fans making friends with one another on the Roadies platform.

Encouraging this user behaviour, chat posts are posted on the page where users come and chat all the time.

All the videos posted on the community gathered over 3 million views even when the season is not on air. These videos are shared by all the fans across their pages, and often we get to see fanmade videos getting high traction on the community.

And finally, the most echoed sentiment across the community: the wait for the next season.