indian oil sky tanking
TRANSCRIPT
-
8/9/2019 Indian Oil Sky Tanking
1/11
LOGO
Indian oil skytanking
www.themegallery.com
-
8/9/2019 Indian Oil Sky Tanking
2/11
Introduction
Indian oil skytankingIndianOil Skytanking Ltd (IOSL), a joint venture was formedby IndianOil Corporation Ltd, Indian OiltankingLtd, and
Skytanking Holdings GmbH of Germany in 2007, with equal
participation. The main objective of the new company is todesign, finance, construct and operate Aviation Fuel Farm
Facilities and also to offer Into-Plane fuelling services except
the sale of Aviation Turbine Fuel (ATF). It has the capacity
to pump over 156,000 liters of ATF per hour.
Bangalore International Airport is the first of its kind in India,
to operate the fuelling operations under Open Access System
where only one operator will be there on behalf of all oil
companies to receive, store and deliver the ATF required for air
crafts.
-
8/9/2019 Indian Oil Sky Tanking
3/11
DESIGNATION: CEO OF IOSL AND
UTHKANT LTD
Introduction
ConceptsPricing strategy, Distribution channel,Segmentation , Promotional strategy,Commercial terms.
EXPECTATION AND OBJECTIVE
TO STUDY, UNDERSTAND AND HAVE ANOVERVIEW OF B2B PROCESS OFIOSL.
Contact person
DrR.Ravi kumar
QUALIFICATION: PhD (IIT madras)B.E and MBA (osmania university)
Cell no:9916523979
9980964525
-
8/9/2019 Indian Oil Sky Tanking
4/11
Question:1
A merchant or a
person who sells a
merchandisable
property, product or
goods is called avendor
Bharat Petroleum
Corporation Ltd
Hindustan Petroleum
Corporation Ltd
Indian Oil Corporation LtdReliance Petroleum
Shell MRPL Aviation Fuel
Services
Who are your important vendors?
-
8/9/2019 Indian Oil Sky Tanking
5/11
Question:2
A customer, also
called client, buyer,
orpurchaser, is usually
used to refer to a current
or potential buyer or user
of the products of an
individual or organization .
Air India
Air Arabia
Air France
Blue Dart
Kingfisher Red
Sri lankan AirlinesSpice Jet
Thai Airlines
GMR
Jet Airways
Malaysian Airlines
Who are your important clients?
-
8/9/2019 Indian Oil Sky Tanking
6/11
Question:3
Store, Maintain, DeliverJet A1 Fuel as perInternational Standards.
RenderDelay-free, Safe and Courteous Service to all Customers.
Continual Improvement in Processes, Services and the Quality
Management System.
What is the client and vendor relationship strategyadopted by you?
-
8/9/2019 Indian Oil Sky Tanking
7/11
Question:4
marketing channel: set
of intermediaries
(distributors, agents,
sales force) who
distribute a product or
service forthe place of
production (vendor) to
the place of
consumption (buyer)
There is no
distribution channel
for IOSL. They
directly fuelaircrafts in airports.
What kind of distribution channel you use?
-
8/9/2019 Indian Oil Sky Tanking
8/11
Question:5
Commercial
terms: pricing,
credit terms,discounts.
Which commercial term is used in yourorganization?
Based on Competitive
Tendering prices of ATF
will be fixed.
Credit period is given to
clients for a period of 15
days.
-
8/9/2019 Indian Oil Sky Tanking
9/11
Question:6
Promotion through
product seeding in
target segments
channel and
relationship
management
Which promotional media is used ?
Internet is the major
promotional media use by
them.
Conducting events like
world environmental day
celebrations
-
8/9/2019 Indian Oil Sky Tanking
10/11
Question:7
Micro
segmentation: segmentation
according to individual
characteristics of buyers
involved in the purchasing
decision.
Satisficers: single regular supplier
Optimizers: selection based on
quotations bid
On what basis you segment your buyers? Micro level/macro level?
1. Long-haul, short-haul,commuter flights and
general aviation
2. Cargo or passenger
services
3. Fuelling with static carts,
hydrant dispensers orbowsers trucks up to 85
m3 (22,000 gallon)
capacity
4. Working for the largest
airlines and oil companies
in the world.
-
8/9/2019 Indian Oil Sky Tanking
11/11
LOGO