indian media after 1990
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INDIAN MEDIA AFTER 1990 Print and other forms
IMPACT Broadsheets became colourful User-friendly content Embraced new printing methoods English newspapers are in trouble and Hindi, Malaylam, Marathi and Telugu are the boom markets
rising purchasing power and price inelasticity – increased the circulation figures
Language markets overtook the English dailies Circulation war- HT vs TOI, TH vs TOI, Dainik Jagaran- Rajasthan Patrika, Dainik Bhaskar
IMPACT More number of printing presses setup there by increasing the number of editions and circulation
The flourishing pink paper Literacy rates triggered the growth of indian pressNewspaper houses joining hands with the large business conglomoratesAd- revenue oriented business modelPolitical parties using it as an ideological apparatusBig media houses launching vernacular dailies
IMPACT Magazine industry embracing the niche style Advertisers get a better offering. Fdi relaxations- 26%