INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

Dates

February 08 - 11, 2021

Programme Directors

Prof. Pragyan Rath

& Prof. Apoorva Bharadwaj

Venue

Management Development Centre (MDC),IIM Calcutta Campus, Diamond Harbour RoadJoka, Kolkata – 700104Phone: 033 7121 6000 (D) / 7121 1000 (B), Extn: 6000/6001

Excellence in Leadership Communication

Excellence in Leadership CommunicationINTRODUCTION:Communication is not only about employing good language and its refined usage, but also is about the strategic planning to be undertaken for each and every communication episode keeping in perspective audiences, objectives, context, alternative media of communication and choices of technique and style. We will introduce the concept of communications from a managerial perspective, and will demonstrate the linkage between the strategic role of Communications and the performance of communication skills through various communication enactments in diverse managerial contexts.

OBJECTIVES:• To explore effective communication as strategic understanding of audiences, objectives, context, alternative

media of communication and choices of technique and style.• To employ persuasive and argumentative skills to sell changes in organisation.• To adopt communication strategies for prevention and resolution of inter‐personal conflicts at work‐place.• To use oratory skills to develop motivation and inspiration.• To comprehend and practice inter‐cultural communication skills so as to function effectively in cross‐cultural

contexts.• To draft diverse kinds of business messages (negative, sensitive & persuasive) for effective communication.• To structure and draft business research reports, proposals and plans.

KEY TOPICS:The Programme will be woven around the following themes:• Communication as Strategy rather than just Language• Persuasive & Argumentative Skills• Branding and Consulting through Communication• Public Speaking: Preparing & Delivering Content• Communication Analytics: Diagnosis and Prognosis• Business Messages• Business Reports/Proposals/Plans• Presentations and Feedback (video‐recorded)

PEDAGOGY: Pedagogy involves interactive mix of case studies, experience sharing through discussion, presentations, role plays and reflections. Final presentations will be an attempt to apply all the communication principles discussed in classes. These presentations will be video‐recorded and a comprehensive personalized feedback will be given, along with the recorded videos.

WHO MAY ATTEND: This programme has been designed for middle level executives in public and private sector industries and, multinational companies, whose job profiles involve engagements in managerial responsibilities.

PROGRAMME DIRECTORS: Pragyan Rath is an Associate Professor in Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC). She did her Masters-in-Philosophy (M.Phil.) on the relation between poetry and paintings in the Critical Humanities department of the Central Institute of English and Foreign Languages, Hyderabad, which is now an autonomous university . She has done her doctoral thesis on visual and verbal representations from the Humanities & Social Sciences department at the Indian Institute of Technology Bombay (IITB). She has researched extensively on visual culture with related publications in national and international journals and related paper presentations in the same.

She has also authored The “I” and the “Eye”: The Verbal and the Visual in Post-Renaissance Western Aesthetics (Cambridge Scholars Publishing, 2011). She teaches Managerial Communications and Critical Diagnosis Skills to postgraduate, executive, and research students. She has recently published her work titled Communication Strategies for Corporate Leaders with Routledge, Taylor & Francis, 2018 jointly in collaboration with Apoorva Bharadwaj.

She is currently developing a new model for corporate communications, which she tentatively calls the “ekphrastictechnology” (ekphrasis is the verbal representations of graphic designs).

Apoorva Bharadwaj is an Associate Professor in the Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC). A gold medallist in M.A. (English), she is UGC-NET and SET qualified. She has done her doctoral work in American fiction and has authored numerous articles, poems, short stories and published in newspapers, national and international journals. Her research publications in national and international journals focus on advertising communications, organizational communications, literature and management, Shakespeare and leadership, and inter-cultural communications. She has presented papers in various international conferences in India and abroad. She has conducted corporate training programmes for several private/public sector organizations. She teaches Managerial Communications, Shakespeare on Leadership and Intercultural Business Communication. She has also authored The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through his Epistolary and Literary Corpus (Cambridge Scholars Publishing, 2013).

PROGRAMME DETAILS: Duration: February 08 - 11, 2021Programme Commencement: 9:00 AM on February 08, 2021Programme Conclusion: 2:00 PM on February 11, 2021

Venue: Management Development Centre (MDC), IIM C CampusAccommodation: For Residential participants

Check in: February 07, 2021 (6:00 pm onward)Check out: February 11, 2021(2:00 pm)

Participant Fees: Residential (R): ₹ 84,000/-Non-Residential (NR): ₹ 10,000/- less than the Residential fee Taxes and surcharges extra, as applicable.However, we would strongly encourage candidates to enroll as Residential participants, as the experience of an MDP is optimized in a full‐immersion mode.

Discount on Programme Fees A discount of 10% on the fees can be availed by an organization if it nominates at least 4 participants for this particular MDP.

Terms & Conditions: • Participants would have to make their own travel arrangements.• Accommodation at IIM C will be provided till 2.00 p.m. on the last day of the Programme. Participants staying beyond

this time will have to bear additional stay and food charges, which they have to settle directly with the hospitality service provider, conditional upon room availability.

• Cancellation Policy: In case you/your nominated candidate(s) does(do) not attend the programme, 40% of the programme fees will be retained, as per policy.

• Executive Education Alumni: With effect from April 1, 2017, participants of IIM Calcutta’s ‘Open’ MDPs who attend 20 days of learning through two or more Open MDPs will be eligible to apply for ‘Executive Education Alumni of IIM Calcutta’ status.

HOW TO APPLY:• You can apply/nominate your personnel by clicking on the “Apply Now” link

corresponding to the particular MDP, as appearing on our online calendar available at: https://iimcal.ac.in/mdp/mdp-calendar

• Once the candidature(s) is(are) approved, the sponsoring authority or participant (in case of self‐nomination) will be intimated over email along with the Payment Advice seeking programme fees in advance.

• Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).• Upon remitting the fees online, kindly intimate CMDP office with the UTR No./relevant

transaction details through email, so that we can connect your remittance to your nomination(s).

Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.

Our correspondence address is as follows:CMDP Office Management Development Centre (MDC) Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata - 700 104 Phone: +91 33 7121 6000-01 (Extns: 6012/6005) Email: program_mdp@iimcal.ac.in Weblink: https://www.iimcal.ac.in/mdp/mdp-calendar

For all other details on administrative matters please refer to the ‘Guidelines for Participants’ on our website or e-mail to program_mdp@iimcal.ac.in Se

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IIM CALCUTTA’S RANKINGS AND ACCREDITATIONS:

• Only Management Institute in India with  triple accreditations  by AACSB (Association to Advance Collegiate Schools of Business), AMBA (Association of MBAs) and EQUIS.

• Part of the prestigious CEMS Alliance comprising 31 top Business Schools from around the world  (The Global Alliance in Management Education  or  CEMS  (formerly the Community of European Management Schools and International Companies)).

• IIM Calcutta has been ranked the highest among all management institutes in India, in Financial Times: Masters in Management 2019 Ranking. IIMC stands at Rank No. 1 in India, No. 2 in Asia and No. 17 Globally.