indian initiatives in traceability ……… approaching …an internet based traceability software...
TRANSCRIPT
GrapeN etG rapeN etG rapeN etG rapeN et
___Asia-Pacific Trade Facilitation Forum 2011
4th-5th October, 2011
Seoul, Korea
______________
Indian initiatives in Traceability
……… approaching towards
Single window Certification
Sudhanshu
Deputy General Manager, APEDA,
Ministry of Commerce & Industry&
Vice President, GS1 India
Ministry of Commerce & Industry
___Asia-Pacific Trade Facilitation Forum 2011
4th-5th October, 2011
Seoul, Korea
______________
Indian initiatives in Traceability
……… approaching towards
Single window Certification
Sudhanshu
Deputy General Manager, APEDA,
Ministry of Commerce & Industry&
Vice President, GS1 India
Ministry of Commerce & Industry
11
GrapeN etG rapeN etG rapeN etG rapeN et
What is What is TraceabilityTraceability in General ?in General ?
• Ability to trace the history, use or location of an entity by means of recorded information
• Ability to follow the movement of food through specified stages of production, processing and distribution
GrapeN etG rapeN etG rapeN etG rapeN et
Traceability as per Codex
• Ability follow the movement of food through specified stages of production, processing and distribution.”
Codex Alimentarius Commission
GrapeN etG rapeN etG rapeN etG rapeN et
Why Why TraceabilityTraceability is required ?is required ?
• Food safety and traceability is becoming concern of importing countries
• Due to increasing consumer awareness about food safety aspects, such tools are required
GrapeN etG rapeN etG rapeN etG rapeN et
Traceability Drivers- Stringent Regulatory/buyer requirements
Demanding regulations:
� US FDA’s speed related traceability requirement – 4 hrs. one up / one back reqmts.
� EU Food Law (178/2002 –General Principles and reqmts of European Food Law)
� U.S. Bioterrorism Act (2002)
� ISO 22005: 2007
� HACCP (ISO 22000:205)
� BRC (British Retail Consortium), IFS (Int’l Food Std –German/French distribution cos)
� SQF (US Food Marketing Institute)
� Can-Trace (Canadian Food Law)
� Food Sanitation Law (Japan)
� HR 2749 – The Food Safety Enhancement Act of 2009
GrapeN etG rapeN etG rapeN etG rapeN et
Traceability Drivers- Consumer concerns and needs
Was this grown organically?
Do they test their products on animals?
Is this healthy?
Does it contain peanuts or other
allergens?
Is the packaging
recyclable?
Are the employees treated well and
paid fairly?
Does this company act responsibly
toward shareholders?
Is the farming and harvesting done in a sustainable fashion?
Could I get this less expensively?
They ask themselves many questions
before making a purchase.
Today's consumers are informed and aware.
GrapeN etG rapeN etG rapeN etG rapeN et
What approach is required ?What approach is required ?
� Firstly, evolve national procedures & policies for Quality
& Product Standardization, co-opting all stakeholders in
the supply chain from Public and Private sector, for each
product
� Secondly, put in place the Standards & Agencies
� Thirdly, build centralized, national level, internet based,
traceability system, with low cost of ownership for India’s
large number of farmers & entrepreneurs
GrapeN etG rapeN etG rapeN etG rapeN et
Recent outbreak of E.Recent outbreak of E.ColiColi in Germanyin Germany
• The issue began in the second week of May .
• More than 10,000 samples were taken and analyzed and
E.Coli could not be detected and confirmed
• On 5th July , the case was closed after identification of
the food and the source of infection
• The learning from the investigation was that the only way
out is to intensify the investigation on tracing back
and tracing forward
GrapeN etG rapeN etG rapeN etG rapeN et
Final outcome Final outcome -- TraceabilityTraceability
• Provides a tool for the establishment of product
authenticity, reliability, identification of the problem
areas for the purposes of tracking and product
recall
GrapeN etG rapeN etG rapeN etG rapeN et
Traceability Drivers
Lack of traceability exposes food companies to huge risksLack of traceability exposes food companies to huge risks
E.Coli contaminated spinach recall...
Then it spread to lettuce
...became a criminal investigation
China Milk Recall
GrapeN etG rapeN etG rapeN etG rapeN et
Traceability Drivers
• Recall of 9.5 million
toys in US and 11
million in others
countries.
Europe – Belgium- Coca Cola
Recall
• 5 months to recover the sales
• 249 cases of illnesses in
Belgium
• Recall of 15 million cans and
bottles
• Crisis cost $200 million in
expenses and lost profit
U.S. – Toys Recall
GrapeN etG rapeN etG rapeN etG rapeN et
67% of Food Companies with
$5 B or More in Sales had Recalls that Cost $20 M
or More in 2007
Source: AMR Research
GrapeN etG rapeN etG rapeN etG rapeN et Source: AMR Research
GrapeN etG rapeN etG rapeN etG rapeN et
Connection betweenTraceability and recalls
Traceability system provides:
� Visibility to location of food products/consignments in Supply Chain
� Unique identification of each player in Supply Chain (raw matls supplier to
finished products mfgr to intermediate distribution chain partners to retailer)
� Unique identification of products/consignments and qty held in Supply Chain
and by whom
“Accurate, timely and fast recalls can only be effected if traceability systems
which provide accurate product identification, partner identification and location
of products/ consignments at all times are in place”
Recall is a use case of traceability
GrapeN etG rapeN etG rapeN etG rapeN et
Command and Control – national Recall situation Map
60 minutes after Recall Released – show GLN locations who have
opened Recall Notification and have submitted questions (Orange). NOTE ISSUE WITH GA
GrapeN etG rapeN etG rapeN etG rapeN et
Command and Control – global recall situation Map
GrapeN etG rapeN etG rapeN etG rapeN et
Traceability -Indian initiatives
Traceability -Indian initiatives
GrapeN etG rapeN etG rapeN etG rapeN et
1818
APEDAAPEDA’’s s GrapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN et
AA traceabilitytraceability System for Fresh System for Fresh
Grapes Exported from India to EU Grapes Exported from India to EU
a pilot for promoting exports in a pilot for promoting exports in
Indian Agriculture SectorIndian Agriculture Sector
GrapeN etG rapeN etG rapeN etG rapeN et
Grapes Scenario in IndiaGrapes Scenario in India
• Grapes is among the Top Ten Fruits of India, in terms of
production
• 1.6 million metric tons produced, majority in
Maharashtra, Andhra Pradesh & Karnataka
• 40000 plus farmers
• 100 plus exporters
• India is the 12th largest producer in the world, but among
the highest in terms of productivity per hectare1919
GrapeN etG rapeN etG rapeN etG rapeN et
Maharashtra
Andhra PradeshKarnataka
Grape Growing StatesGrape Growing States
GrapeN etG rapeN etG rapeN etG rapeN et
2121
•• Registration, record keeping & monitoring of farmsRegistration, record keeping & monitoring of farms
•• Product standardization & inspection strengthenedProduct standardization & inspection strengthened
•• Implementation of Good Agricultural Practices Implementation of Good Agricultural Practices
•• Exports only from recognized packExports only from recognized pack--houseshouses
•• Pesticide Residue analysis by ISOPesticide Residue analysis by ISO--1702517025
•• NABL compliance labs.NABL compliance labs.
•• Setting up of NRL for periodic checks and alertsSetting up of NRL for periodic checks and alerts
•• Regular training programs for all concernedRegular training programs for all concerned
What was done beforeWhat was done before GrapeNetGrapeNet ??
GrapeN etG rapeN etG rapeN etG rapeN et
2222
� STAGE I: a Government of India regulation - Regulation of
Export of Fresh Grapes from India through monitoring of pesticide
residues.
�Standards to meet international market demands
�Agencies to test compliance with these standards
�And no export of fresh grapes can happen to European Union
without adhering to this system.
� STAGE II: IT enable the regulation, compliance and monitoring
�integrating all the stakeholders in the supply chain of Grapes
export from India, with a centralized database.
APEDAAPEDA’’ss ImplementationImplementation
GrapeN etG rapeN etG rapeN etG rapeN et
No
Yes
Fail
Pass
Forwarded to Lab
Print label By Exporter Deposited amount
With Cheque/DD
State Govt. Agency
Laboratory
Register Farm
Sample Collection
Recommendation
(after 45 days)
You cannot export from this farm
Sample Receive at Lab Payment for Testing
Exporter
Lot Creation
Create/Print Pallet Label
Add Packing
Details
Forward
To lab
Lot Creation
Generate Agmark
Inspection id
Agmark Inspection
report entry
Payment
For CAG (optional )
Payment for CAG
Issue CAG Certificate
Payment for PSC Issue PSC Certificate
Create Consignment
Agmark
Lot Forward by Exporter
CAG ID
Payment by Lab
PSC Payment for PSC Issue PSC Certificate
Apply for PSC
Residue Analysis GrapeN etG rapeN etG rapeN etG rapeN et:
Functions
GrapeN etG rapeN etG rapeN etG rapeN et
2424
II
nn
tt
rr
oo
dd
uu
cc
tt
ii
oo
�� An internet basedAn internet based traceabilitytraceability software systemsoftware system
�� Monitors fresh grapes exported to the European UnionMonitors fresh grapes exported to the European Union uptoupto the farm the farm level. level.
�� An endAn end--toto--end system for end system for �� monitoring pesticide residue, monitoring pesticide residue,
�� achieve product standardization and achieve product standardization and
�� facilitate tracing back from retail shelves to the farm of the Ifacilitate tracing back from retail shelves to the farm of the Indian ndian grower, grower,
�� through the various stages of sampling, testing, certification athrough the various stages of sampling, testing, certification and nd
packingpacking. .
GrapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN et featuresfeatures
�� Direct stakeholders of APEDA Direct stakeholders of APEDA
are Exporters, Pack houses / are Exporters, Pack houses /
processing plants, processing plants,
Laboratories & State Laboratories & State
Government DepartmentsGovernment Departments
�� Farmers are indirect stake Farmers are indirect stake
holders, through State holders, through State
Agriculture / Horticulture Agriculture / Horticulture
departments departments
GrapeN etG rapeN etG rapeN etG rapeN et
2525
GrapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN etG rapeN et at www.at www.apedaapeda..govgov.in.in
GrapeN etG rapeN etG rapeN etG rapeN et
PhytosanitaryCertificate (PSC)
number
S(MAH)2/GR/0000
GrapeN etG rapeN etG rapeN etG rapeN et
S(MAH)2/GR/0000
GrapeN etG rapeN etG rapeN etG rapeN et
Agmark Certificate Number
GEO/GR/09/0000
GrapeN etG rapeN etG rapeN etG rapeN et
GEO/GR/09/0000
GrapeN etG rapeN etG rapeN etG rapeN et
AgmarkInspection Report ID
200922066513
GrapeN etG rapeN etG rapeN etG rapeN et
200922066513
GrapeN etG rapeN etG rapeN etG rapeN et
ResidureAnalysis Report
2/01335/02/0900
GrapeN etG rapeN etG rapeN etG rapeN et
2/01335/02/0900 MH06091148102
GrapeN etG rapeN etG rapeN etG rapeN et
Residue Analysis Report
MH06091148102
GrapeN etG rapeN etG rapeN etG rapeN et
MH06091148102
GrapeN etG rapeN etG rapeN etG rapeN et
GrapeN etG rapeN etG rapeN etG rapeN et
AuthorisedPacker
GrapeN etG rapeN etG rapeN etG rapeN et
GrapeN etG rapeN etG rapeN etG rapeN et
GrapeN etG rapeN etG rapeN etG rapeN et
Exporter
GrapeN etG rapeN etG rapeN etG rapeN et
GrapeN etG rapeN etG rapeN etG rapeN et
TraceabilityTraceability at displayat display
• Traceability through labels pasted on Pallets/Cartons
• Pasted in barcode as well as
Human readable format
• Leads to the Plots from where
Grapes have been sourced
GrapeN etG rapeN etG rapeN etG rapeN et – a live preview
GrapeN etG rapeN etG rapeN etG rapeN et
4343
Major GainsMajor Gains
• Self confidence among farmers
• Culture for food quality and safety
• Farmers earned 40% more value
• Benefits went to 40,000 farmers and 115 exporters
• FOB realization rose from 8 Euro to 11.5 Euro per
carton of 3 kg.
• Value – addition through improved packaging
• EU labs accepted that Indian labs are better
GrapeN etG rapeN etG rapeN etG rapeN et44
Accolades - GrapeNet
� National Award for E- Governance (Year 2008)
� E Asia Award (Year 2009)
GrapeN etG rapeN etG rapeN etG rapeN et45
Further Developments
• Success in grapes sector encouraged to
replicate and set up traceability system for :
o Pomegranates (AnarNet)
o Organic products (TraceNet)
o Peanuts (Peanut.Net)
o All fruits & Vegetables
(HortiNet – Under development)
GrapeN etG rapeN etG rapeN etG rapeN et46
Tracenet Coverage
• Farmers : 4.7 lakhs
• Individual operators : 1101
• Certification bodies : 20
• Scope certificates : 4064
• Transaction certificates : 11469
• Stakeholders : Farmers, Exporters, Certification bodies,
Laboratories
GrapeN etG rapeN etG rapeN etG rapeN et
First Traceability system for export of organic products from India implemented at National
Level
GrapeN etG rapeN etG rapeN etG rapeN et
Tracenet CertificatesTracenet CertificatesScope CertificatesScope CertificatesScope Certificates Tracenet CertificatesTracenet Certificates
GrapeN etG rapeN etG rapeN etG rapeN et
Tracenet CertificatesTracenet Certificates
Transaction CertificatesTransaction CertificatesTransaction Certificates
GrapeN etG rapeN etG rapeN etG rapeN et
Certificates of ExportCertificates of ExportCertificates of Export
Peanut.Net CertificatesPeanut.Net Certificates
GrapeN etG rapeN etG rapeN etG rapeN et
Stuffing CertificateStuffing CertificateStuffing Certificate
Peanut.Net CertificatesPeanut.Net Certificates
GrapeN etG rapeN etG rapeN etG rapeN et
Certificate of AnalysisCertificate of AnalysisCertificate of Analysis
Peanut.Net CertificatesPeanut.Net Certificates
GrapeN etG rapeN etG rapeN etG rapeN et
Overall achievementOverall achievement
• All mandatory certificates generated before customs
which leads to single window certificate ( to the
possible extent)
• Setting up of National MIS for the product
• Organising the supply chain
• Assurance to buyers
GrapeN etG rapeN etG rapeN etG rapeN et54
Future vision
• Integeration with customs to make a single
window certification system with traceability
• Cover other products in the ambit of
traceability
GrapeN etG rapeN etG rapeN etG rapeN et
5555