Indian General Elections 2014 and

Social Mobile Apps

Earlier!

People vote their candidates

Ballots and political campaigns

Fate Decided?

Used to be this way!

Now?

Social Media & Mobile

is the new campaign tool!

But the Big Question?

How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?

India Today• 64% of our population is in the age bracket of 15-64 years

• The median age is 25 years

• i.e. more than 50% of India’s current population is below the age of 25 and over 65% below the age of 35. 

But does Young India Vote?

Delhi elections has shown that at least 50% of 18-19-year-olds in Delhi haven’t even registered to vote.

If you want to be the change! “VOTE”

How can we make Young India vote?

Create Awareness Being Social is the key

A recent study reveals that the biggest spike of smartphone users is in the youngest age group between 18 to 22 years, where numbers have gone from 5% in 2012 to 22% in 2013, a four-fold increase.

How Social Media apps can help?

1. Customer Engagement ProgramsChatime Malaysia partnered with WeChat offering users an opportunity to redeem and purchase 1 million cups of Chatime worth over RM6 million through digital coupons made available via the WeChat platform.

Personalized Engagement Mobile Engagement Real time interactions More Opinions, More Sharing

2. Games

Addicted to Games More Engagements Create a sync

3. Connect users from offline to online

Political Gatherings to Groups on social apps

More reach with minimal spend

4. Social Platform

Perfect Example of Citizen retaking the ownership

Citizens involved in decision making Send personalized messages to citizens

Are Not Real Anymore!!!