indian business magazines - research

8/2/2019 Indian Business magazines - research

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Business India The magazine of the corporate world

Editor: Parthasarathi Swami

Cost: 15

Date: Feb 25, 2007

BUSINESS INDIA is Indias foremost business magazine. Launched in February 1978, this business

fortnightly pioneered the market for business journalism, in India. Through the years, despite new

entrants in the field, BUSINESS INDIA enjoys the enviable reputation of being Indias most respected

and most credible business magazine.

BUSINESS INDIA is a magazine with a commitment and a purpose. The commitment is to a belief in

the future of Indian society and the purpose of the magazine is to have an impact on its socio

economic development and growth.

The magazines primary objective is to create awareness and educate public opinion on critical

issues and choices in business, industry, the economy and society; to generate discussion and

debate on policies and alternatives; and to provide a leadership of ideas in this regard.

The leading business magazine in India, BUSINESS INDIA is universally acknowledged as the most

authoritative and trustworthy source of news, comment and analysis on business and the economy

and is recognised as the premium platform for the dissemination of information and knowledge

relating to Indian business and industry.

Informative, topical, objective and comprehensive BUSINESS INDIA provides the complete picture

on Indian business and the economy. It packs its pages with indepth and analytical articles, focusing

on different areas of interest and a variety of subjects which have a bearing on the mainstream of

business. BUSINESS INDIA is constantly attuned to the changing needs of its readers and endeavors

to satisfy these needs in the best possible manner.

Cover Story After Corus (TATA Steel)

The acquisition of Corus is a redefining deal in the steel industry and will pave the way for TATA

Steels growth over the next several decades.

Editorial yes, publishers desk is available.

Size A4


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Lead paragraph Not edited properly most of the lead paras are of 50 - 60 words.

Spelling & Grammer - I didnt find any spelling or grammatical error.

Sentence structure Big, not in literary manner.

Display and Layout Completely colour magazine with lots of images. 160 pages (including cover

pages). Heading format is single page. An ad is there on almost every page, some are full page, half

page or size.

Business Outlook For Decision Makers

Editor in Chief: Vinod Mehta

Editor: Sonal Sachdev

Cost: Rs. 15

Date: Mar 05 2007

Business Outlook is an English news magazine in publication since October 1995. Vinod Mehta has

been its editor-in-chief from its inception. Outlook has also spawned the specialised magazines. It

is origianally owned by Hathway Investments Private Limited, it is now part of the Rajan Raheja

Group. Some also link the publication as being part of Reliance Industries started to further their

hold on political decisions. The magazine almost covers every aspect of business news the

Industrial, economic, social, political, entertainment, health development, national and

international issues.

Cover Story: TATA NEXT If 2006 saw TaTa Tea and TaTa Steel emerge as global players, this year

could see siblings TCS and VSNL make their mark as true-blue MNCs. Plus, Q & As with TATA and his

A-team.

Editorial No


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News Coverage Almost every aspect of business. Features, Stock exchange report, Views, Letters

to the editor.

Best feature Religion Comes Up Top Television channels airing religious content have been

growing in viewership and revenue.

Letters to the editor Available

Target Audience Middle and opportunist businessman.

Size A4

Lead paragraph Not edited properly most of the lead paras are of more than 60 words.

Spelling & Grammer - I didnt find any spelling or grammatical error.

Sentence structure Very big, not in literary format.

Display and Layout Completely colour magazine with lots of images. 110 pages (including cover

pages). Heading format is both single and double page. An ad is there on almost every page, some

are full page, half page or size.

Business Today For managing tomorrow

Editorial Director: Prabhu Chawla

Editor: Aroon Purie

Cost 15

Date Feb 25, 2007

Even before India had an industry worth writing about it boasted three business magazines that


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could do the job. The youngest of these, Business Today, a product of the first wave of economic

reforms (circa: 1991-92) is an unquestionable #1 in the market, on the basis of readership (7,54,

000 readers according to IRS R2, 2005 and 758,000 readers according to 2005s National Readership

Survey), share of advertising, and qualitative parameters such as writing-style, credibility, and the

ability to capture business trends as they break.

Business Today is a member of India Today family. Congress with Prabhu Chawla as editor launched

the India Today Group in 1976 with a single magazine. Now it is BJP no longer of Congress with

Prabhu Chawla as editor and Arun Purie as editor in chief.

Today it is India's most diversified media group with interests in magazines, newspaper, television,

radio, Internet, books and music. The group's portfolio includes 13 magazines, 3 radio stations, 2 TV

channels, 1 newspaper, leading classical music label, book publishing and India's only book club.

Through its subscribers, readers, viewers and listeners the group reaches out to over 35 million

individuals. India Today is available in five different languages English, Hindi, Malayalam, Tamil and

Telugu.

Cover Story INDIAS BEST BANKS The annual Business Today-KPMG Survey of Best Banks in the

Country.

Size A4

Editorial Available About the cover story.

Letters to the editor Available

Target Audience Every businessman from shopkeeper to industrialist.

Lead paragraph Not edited properly most of the lead paras are of 100 or more than 100 words.

Spelling & Grammer - I did not find any spelling or grammatical error.

Sentence structure Very big, not in literary format.

Display and Layout Completely colour magazine with lots of images. 220 + 72 (more a freemagazine on business and life style) = 290 pages (including cover pages). Heading format is single


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page. More ads than news - almost on every page (resembles to an ad magazine), some are full

page, half page or size.

Conclusion

If we compare the three magazines, every one is good on its position. The professional format and

colour images have been used. As compare to newspapers, magazines have longer life and more

readership. These magazines have completely different outlook than daily papers.

These magazines cover almost every aspect of business news whether it is of current affairs or past

follow up. These magazines follow different ideologies and are mouthpiece of any political party or

industrial group.

As Business Outlook magazine is a part of Reliance Group to which they are using to get hold on

political decisions and trade. The Saffron ideology of India Today is really a matter of concern, it

has largest circulation in the country and the BJP and VHP are using it to spread its concept of

Hindutva. Which are against the national interest and in business affairs such things cannot be

tolerated.

All three magazines have almost equal size and giving more pages, also covering more topics.

Except Business Today other two magazines have editorial.

In all the three magazines I did not find any factual or grammatical error but lead paragraph are

not structured properly. Sentence structure is long and boring, very difficult to make reader to

read whole story.

Every magazine has covered the Stock market reports, share values and mutual funds with

continuous analysis. All are fully updated while Business Outlook and Business India covered TaTa

Steel and Coruss venture and profit Business Today conducted a survey on Indias number one

bank.

Advertisements has more privilege to news, Business today resembles to an ad magazine.

Over all, I liked three of them but when it comes to give my own ratings and possible qualities Ifound in three of them, this is my conclusion:


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1. Business India

2. Business Outlook

3. Business Today

indian business magazines - research

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