india&china: grow together in the booming globalization

ABOUT ME

· Formerly Worked for UCWeb,

in Charge of Marketing for the

Whole Market outside of China.

· The First General Manager

of UCWeb India ， lived in Gurgoan.

“India is My 2nd Home Town.”

www.mobvista.com I 1

India & ChinaGrow Together in the Booming Globalization

www.mobvista.com

Wei Duan

Founder & CEO of Mobvista

Copy to China

To China Copy

C2C

2CC

1999

2014

The Global Map is Changing

China

USA



Indian Mobile Users Database

The potential of Indian mobile internet is huge

Mobile Users(By Mar)

Smartphone Users

Smartphone Increase Ratio

Fund Raising Map of Indian E-Commerce Companies

Investment goes first in

Indian Internet Industry JulyFlipkart

Online Retailer$1 bnMay

FlipkartOnline Retailer

$210 mn

FebruarySnapdeal

Online Retailer$133.7 mn

MaySnapdeal

Online Retailer$100 mn

MarchQuickr

Online Classifieds$90 mn

JulyOlacabs

Cab aggregator platform250 crore

( Around $41.67mn )

JulyUrban Ladder

Online furniture retailer

$20 mn

JuneBookmyshow

Ticket-booking site150 crore

Global E-Commerce

Ads Budget

in 2015 is

over $1 bn

India

E-Commerce:

Travel:

O2O:

India is going to play as the leading role

Stepped forward


Step 2

Step 3

Step 4

Step 5

Search Engine

O2O

Step 1

Social NetworkingWeb Portalz

E-Commerce

· Normal Path of Internet Industry Growth



· Development Path of INDIA

Step 1

Step 2

O2O

E-Commerce

Next Step ？

Mobile Internet Industry in India “Growing by leaps and bounds, in an unconventional way.”


• A Comprehensive Market

• An Open Environment for all kinds of products and services

• A number of internet companies valuated with Millions of Dollars will arise

FUTURE of India

FUTURE Top 3 markets

India, China and USA.

Leading Global Mobile Advertising Platform

Currently, the company is valuated to be

around $ 1 Billion.

Sales in 2015 will reach

$ 200 million

About Mobvista

Nearly 300 Employees

Over 60% from R&D

Round A Financing:

$ 10 millionRound B Financing:

$ 40 million


San Francisco

Hong KongGuangzhou

Beijing

4 Offices


300+Billion Monthly Impressions Worldwide

Traffic Covering over 230+ Countries & Regions

User Acquisition

Traffic Monetization VAS Business


Cooperated Advertisers

Daily Clicks Amount: 300 Million Daily Activation Amount: 5 Million

User Acquisition



Must have cleaner app for android users

Downloaded from Google Play for over 600 Million times

Monthly Install from Mobvista:

CPI Rate:

Ranking at Google Play Top Free Apps/Tools:

3,000,000

US$0.3

Top 10

CASE STUDIES: Clean Master

User Acquisition



Leading mobile market and wallet APP in India.

More than 80,000 retailers.

More than 80,000,000 registered users.

Monthly Install from Mobvista:

Highest Daily Activated Users Amount

CPI Rate:

1,000,000

100,000

US$0.6~0.8

CASE STUDIES: PayTM

User Acquisition


Merge All

Networks

Allocate

Traffic

Smartly

House

Ads

Customize Ad

Formats

M System Your Smart Monetization Platform

User Acquisition

Traffic Monetization(Mobile SSP)

VAS Business


Machine learning

Average eCPM for Developers

SDK&APIProvide a variety of ad style, such as banner, interstitial, feeds, appwall, etc.

User Profile

User Acquisition

Traffic Monetization(Mobile SSP)

VAS Business

Globalization DeploymentBig Log DataOver 1TB log data / day

GEO Feature

Time Feature

App Feature

Statistic

LR Model

GBDT Model

FTRL Model

Distributed Computing System. Include

US$10 User Data Stored 1B


Trusted by 200 Million users

Daily Active Users: 50+ Million Covering most developed countries, including 20% users from India

Since June 2015, offers for 360 Security from 10+ ad platforms are included in

M system, from which we see a 50% increase of revenue.

With the average eCPM reaching USD$16 worldwide.

CASE STUDIES: 360 Security

User Acquisition


Types of VAS

in India

from Mobvista

Video

Ringtone

Game

Picture

Daily Conversions from Mobvista

25000

20000

15000

10000

5000

0Idea Airtel Vodafone Aircel BSNL TATA

Conversions

User Acquisition


Business Covered Areas

India

Southeast AsiaLatin America

Europe

Middle East

South Africa


User Acquisition


Thank You

www.mobvista.com