india t - digitalbaaten.files.wordpress.com · 8/16/2015 · mobile social users ors ug 2015 ug...

We Are Social

wearesocial.sg • @

wearesocialsg

DIG

ITAL STATSHO

T

SIMO

N KEM

P • WE ARE SO

CIAL

KEY STATISTICAL IN

DIC

ATORS FO

R INTERN

ET, MO

BILE, AN

D SO

CIAL M

EDIA USAG

E IN IN

DIA IN

AUGUST 2015

we

are social

IND

IA

We Are Social


wearesocialsg

We Are Social


wearesocialsg

ACTIVE

INTERN

ET USERS TO

TAL PO

PULATION

AC

TIVE SOC

IAL M

EDIA USERS

UNIQ

UE M

OBILE USERS

ACTIVE M

OBILE

SOC

IAL USERS

FIGURE REPRESENTS IND

IVIDUALS

WITH AN AC

TIVE MO

BILE SUBSC

RIPTION / C

ONNEC

TION

FIGURE REPRESENTS AC

TIVE USER AC

CO

UNTS ON THE M

OST AC

TIVE SO

CIAL PLATFO

RM IN EAC

H C

OUNTRY, NO

T UNIQUE USERS

FIGURE REPRESENTS AC

TIVE USER AC

CO

UNTS ON THE M

OST AC

TIVE SO

CIAL PLATFO

RM IN EAC

H C

OUNTRY, NO

T UNIQUE USERS

FIGURE REPRESENTS TO

TAL GLO

BAL PO

PULATION, INC

LUDING

CHILD

REN FIG

URE INCLUD

ES ACC

ESS VIA FIXED

AND M

OBILE C

ONNEC

TIONS

MILLIO

N

MILLIO

N

MILLIO

N

MILLIO

N

MILLIO

N

DIG

ITAL IN IN

DIA

350 97

134 590

1,285

AUG

2015

URBANISATION: 31%

PENETRATIO

N: 27%

PENETRATION: 10%

PENETRATIO

N: 46%

PENETRATION: 8%

• Sources: Worldom

eters, United Nations, IAMAI, Facebook, C

isco

We Are Social


wearesocialsg

AUG

2015 D

IGITAL G

ROW

TH TREN

DS

GRO

WTH IN THE

NUMBER O

F ACTIVE

INTERNET USERS

GRO

WTH IN THE

NUMBER O

F ACTIVE

SOC

IAL MED

IA USERS

GRO

WTH IN THE

NUMBER O

F MO

BILE SUBSC

RIPTIONS

GRO

WTH IN THE

NUMBER O

F ACTIVE

MO

BILE SOC

IAL USERS

GRO

WTH TREND

S FOR THE C

OUNTRY’S KEY D

IGITAL STATISTIC

AL INDIC

ATORS

JUL 2014 – AUG 2015

JUL 2014 – AUG 2015

JUL 2014 – AUG 2015

JUL 2014 – AUG 2015

NOTE THAT THIS FIG

URE REPRESENTS MO

BILE SUBSC

RIPTIONS, NO

T UNIQUE USERS

+44%

+26%

+13%

+5%

+107 MILLIO

N

+28 MILLIO

N

+110 MILLIO

N

+5 MILLIO

N

• Sources: IAMAI, Facebook, TRAI, G

SMA Intelligence

We Are Social


wearesocialsg

AUG

2015 TIM

E SPENT W

ITH M

EDIA

SURVEY-BASED DATA: FIG

URES REPRESENT USERS’ OW

N CLAIM

ED / REPO

RTED AC

TIVITY

AVERAGE DAILY USE

OF THE INTERNET

VIA A PC O

R TABLET (INTERNET USERS)

AVERAGE DAILY USE

OF THE INTERNET VIA A

MO

BILE PHONE (M

OBILE

INTERNET USERS)

AVERAGE DAILY USE

OF SO

CIAL M

EDIA

VIA ANY DEVIC

E (SO

CIAL M

EDIA USERS)

AVERAGE DAILY

TELEVISION VIEW

ING

TIME (INTERNET USERS

WHO

WATC

H TV)

NOTE THAT AVERAG

E TIMES ARE BASED

SOLELY O

N PEOPLE W

HO USE EAC

H MED

IUM, AND

DO

NOT FAC

TOR NO

N-USERS

4H 43M

3H

17M

2H 36M

2H

04M

• Source: GlobalW

ebIndex, Q2 2015. Based on a survey of internet users aged 16-64

We Are Social


wearesocialsg

INTERN

ET IN IN

DIA

We Are Social


wearesocialsg

AUG

2015 IN

TERNET USE

TOTAL NUM

BER O

F ACTIVE

INTERNET USERS

INTERNET USERS AS A PERC

ENTAGE O

F THE TO

TAL POPULATIO

N

TOTAL NUM

BER O

F ACTIVE M

OBILE

INTERNET USERS

MO

BILE INTERNET USERS AS A PERC

ENTAGE O

F THE TO

TAL POPULATIO

N

# #

350 M

27%

159 M

12%

• Sources: IAMAI; W

orldometers for population data

We Are Social


wearesocialsg

INTERN

ET USE BY DEVIC

E AUG

2015



INTERN

ET USERS: ALL D

EVICES

INTERN

ET USERS: M

OBILE D

EVICES

350 M

ILLION

159

MILLIO

N

VS

45% O

F ALL IN

TERNET USERS

27% O

F THE TO

TAL TO

TAL POPULATIO

N

We Are Social


wearesocialsg

AUG

2015 IN

TERNET USE: RURAL vs. URBAN

ACTIVE INTERNET

USERS LIVING IN

URBAN AREAS

INTERNET PENETRATION

AMO

NGST THE

URBAN POPULATIO

N

ACTIVE INTERNET

USERS LIVING IN

RURAL AREAS

INTERNET PENETRATION

AMO

NGST THE

RURAL POPULATIO

N

CO

MPARING

ACTIVE INTERNET USAG

E: PEOPLE LIVING

IN CITIES vs. RURAL PO

PULATIONS

# #

289 M

76%

61 M

7%



We Are Social


wearesocialsg

AUG

2015 SH

ARE OF W

EB TRAFFIC

SHARE OF W

EB PAG

ES SERVED:

MO

BILE PHONES

SHARE OF W

EB PAG

ES SERVED:

LAPTOPS & D

ESKTOPS

SHARE OF W

EB PAG

ES SERVED:

TABLETS

BASED O

N EACH D

EVICE’S SHARE O

F THE TOTAL W

EB PAGES SERVED

TO W

EB BROW

SERS

YEAR-ON-YEAR:

YEAR-ON-YEAR:

YEAR-ON-YEAR:

66%

33%

1%

-6%

+17%

-15%

• Source: StatCounter, August 2015

We Are Social


wearesocialsg

AVERAGE C

ON

NEC

TION

SPEEDS

AUG

2015

• Source: Akamai State of the Internet Report

FIXED IN

TERNET

CO

NN

ECTIO

NS

MO

BILE INTERN

ET C

ON

NEC

TION

S

2.8 M

BPS

VS

19% O

F MO

BILE CO

NN

ECTIO

NS

ARE ‘BROAD

BAND

’ (4MBPS+)

2.3 M

BPS 10%

OF FIXED

CO

NN

ECTIO

NS

ARE ‘BROAD

BAND

’ (4MBPS+)

We Are Social


wearesocialsg

SOC

IAL MED

IA IN IN

DIA

We Are Social


wearesocialsg

AUG

2015 SO

CIAL M

EDIA USE

# # BASED

ON M

ONTHLY AC

TIVE USER NUMBERS REPO

RTED BY THE C

OUNTRY’S M

OST AC

TIVE SOC

IAL NETWO

RK

TOTAL NUM

BER O

F ACTIVE SO

CIAL

MED

IA USERS

ACTIVE SO

CIAL USERS

AS A PERCENTAG

E OF

THE TOTAL PO

PULATION

TOTAL NUM

BER OF

ACTIVE SO

CIAL USERS

ACC

ESSING VIA M

OBILE

ACTIVE M

OBILE SO

CIAL

USERS AS A PERCENTAG

E O

F THE TOTAL PO

PULATION

134 M

10%

97 M

8%

• Sources: Facebook; Worldom

eters for population data

We Are Social


wearesocialsg

SOC

IAL USE: USER REPORTED

AUG

2015

• Source: GlobalW


PERCENTAG

E OF INTERNET USERS W

HO C

LAIM TO

HAVE USED EAC

H PLATFORM

IN THE PAST MO

NTH

SOC

IAL NETWO

RK

MESSENG

ER / CHAT APP / VO

IP 53%!

44%!

40%!

34%!

29%!

19%!

18%!

17%!

12%!

11%!

FACEBO

OK

WHATSAPP

GO

OG

LE+

TWITTER

LINKEDIN

INSTAGRAM

WEC

HAT

PINTEREST

TUMBLR

SNAPCHAT

We Are Social


wearesocialsg

FACEBO

OK USE: AG

E & GEN

DER

AUG

2015 BASED

ON THE NUM

BER OF AC

TIVE USER ACC

OUNTS, IN M

ILLIONS

MALE

FEMALE

AGE G

ROUP

ACC

OUN

TS M

ALE FEM

ALE

TOTAL IN

DIA

134 M

76%

24%

13 – 19 YEARS 35.0 M

75%

25%

20 – 29 YEARS 68.0 M

76%

24%

30 – 39 YEARS 20.0 M

78%

22%

40 – 49 YEARS 6.7 M

78%

22%

50 – 59 YEARS 2.5 M

74%

26%

60+ YEARS 1.5 M

77%

23%

26!

51!

16!

5.2!1.9!

1.2!8.7!

16!

4.4!1.5!

0.68!0.36!

13-19 20-29

30-39 40-49

50-59 60+

We Are Social


wearesocialsg

FACEBO

OK USAG

E BY DEVIC

E M

AR 2015

BASED O

N THE NUMBER O

F ACTIVE USER AC

CO

UNTS ACC

ESSING VIA EAC

H DEVIC

E, IN MILLIO

NS

68 M!

13 M!6 M!

21 M!

4.1 M!2.2 M!

SMARTPHO

NE FEATURE PHO

NE TABLET

MALE

FEMALE

67% O

F MALE

FACEBO

OK USERS

IN INDIA AC

CESS

VIA SMARTPHO

NES

66% O

F FEMALE

FACEBO

OK USERS

IN INDIA AC

CESS

VIA SMARTPHO

NES

13% O

F MALE

FACEBO

OK USERS IN

INDIA AC

CESS VIA

FEATURE PHONES

13% O

F FEMALE

FACEBO

OK USERS IN

INDIA AC

CESS VIA

FEATURE PHONES

6% O

F MALE

FACEBO

OK USERS

IN INDIA AC

CESS

VIA TABLET DEVIC

ES

7% O

F FEMALE

FACEBO

OK USERS

IN INDIA AC

CESS

VIA TABLET DEVIC

ES

We Are Social


wearesocialsg

MO

BILE IN IN

DIA

We Are Social


wearesocialsg

AUG

2015 SUBSC

RIPTION

S vs. USERS

TOTAL NUM

BER O

F MO

BILE SUBSC

RIPTIONS

NUMBER O

F UNIQ

UE MO

BILE SUBSC

RIBERS

AVERAGE NUM

BER OF

SUBSCRIPTIO

NS PER UNIQ

UE MO

BILE USER

# #

590 M

976 M

1.65

• Sources: Cisco, TRAI

We Are Social


wearesocialsg

AUG

2015

MO

BILE SUBSCRIPTIO

NS AS A PERC

ENTAGE O

F THE TO

TAL POPULATIO

N

TOTAL NUM

BER O

F MO

BILE SUBSC

RIPTIONS

PERCENTAG

E OF

MO

BILE CO

NNECTIO

NS THAT ARE PRE-PAID

PERCENTAG

E OF

MO

BILE CO

NNECTIO

NS THAT ARE PO

ST-PAID

PERCENTAG

E OF M

OBILE

CO

NNECTIO

NS THAT ARE BRO

ADBAND

(3G & 4G

)

MO

BILE PHO

NES

#

BASED O

N THE NUMBER O

F CELLULAR SUBSC

RIPTIONS / C

ONNEC

TIONS (NO

T UNIQUE USERS)

76%

11%

95%

5%

976 M

We Are Social


wearesocialsg

ROUG

HLY 1 IN

7 PEOPLE IN

IND

IA LIVE IN

AREAS WITH

OUT AN

Y C

ELLULAR PHO

NE REC

EPTION

• Source: GSM

A Intelligence

We Are Social


wearesocialsg

AUG

2015 M

OBILE USE: RURAL vs. URBAN

CO

MPARING

MO

BILE SUBSCRIPTIO

NS: PEOPLE LIVING

IN CITIES vs. RURAL PO

PULATIONS

MO

BILE SUBSC

RIPTIONS IN

URBAN AREAS

MO

BILE SUBSCRIPTIO

NS IN URBAN AREAS vs. URBAN PO

PULATION

MO

BILE SUBSC

RIPTIONS IN

RURAL AREAS

MO

BILE SUBSCRIPTIO

NS IN RURAL AREAS vs. RURAL PO

PULATION

# #

• Sources: TRAI; Worldom

eters for population data

559 M

147%

417 M

46%

We Are Social


wearesocialsg

MO

BILE SHARE BY D

EVICE TYPE

AUG

2015

• Sources: IDC

, Cisco

SHARE O

F NEW

MO

BILE PHO

NE

HAN

DSETS SALES IN

Q2 2015

SHARE O

F MO

BILE DEVIC

ES IN

USE IN Q

1 2015

45%

55%

24%

76%

SMART

PHO

NES

FEATURE PH

ON

ES SM

ART PH

ON

ES FEATURE PH

ON

ES

We Are Social


wearesocialsg

AUG

2015 REG

ULAR MO

BILE ACTIVITIES

UPLOAD

ED

PHO

TOS

USED A SO

CIAL

NETW

ORKIN

G SERVIC

E W

ATCH

ED A

VIDEO

CLIP

PURCH

ASED

AN ITEM

ON

LINE

MAD

E A VOIP /

ON

LINE PH

ON

E CALL



N CLAIM

ED / REPO

RTED AC

TIVITY

FIGURES REPRESENT THE PERC

ENTAGE O

F THE TOTAL PO

PULATION THAT PARTIC

IPATED

IN EACH AC

TIVITY VIA A MO

BILE DEVIC

E IN THE MO

ST RECENT 30-DAY REPO

RTING PERIO

D

12%

11%

12%

11%

13%

• Source: GlobalW


We Are Social


wearesocialsg

E-CO

MM

ERCE IN

IND

IA

We Are Social


wearesocialsg

AUG

2015 E-C

OM

MERC

E BY DEVIC

E

PERCENTAG

E OF THE

POPULATIO

N WHO

USED A PC

TO

RESEARCH A PRO

DUC

T TO

BUY LAST MO

NTH

PERCENTAG

E OF THE

POPULATIO

N WHO

BOUG

HT SO

METHING

ONLINE

VIA A PC LAST M

ONTH

PERCENTAG

E OF THE

POPULATIO

N WHO

USED A

MO

BILE PHONE TO

RESEARCH A

PROD

UCT TO

BUY LAST MO

NTH

PERCENTAG

E OF THE

POPULATIO

N WHO

BOUG

HT SO

METHING

ONLINE VIA A

MO

BILE PHONE LAST M

ONTH



N CLAIM

ED / REPO

RTED AC

TIVITY

14%

17%

10%

11%

• Source: GlobalW


We Are Social


wearesocialsg

IND

IA’S E-CO

MM

ERCE M

ARKET WAS

WO

RTH US$12.5 BILLIO

N IN

2014 (IN

R 81.5 BILLION

) – LESS THAN

3%

OF C

HIN

A’S E-CO

MM

ERCE M

ARKET

• Sources: IAMAI; National Bureau of Statistics of C

hina

We Are Social


wearesocialsg

CLIC

K HERE TO

D

OW

NLO

AD YO

UR C

OM

PLIMEN

TARY C

OPY O

F THIS REPO

RT

CLIC

K HERE TO

READ

OUR AN

ALYSIS OF TH

ESE STATS AN

D LEARN

MO

RE FRO

M O

UR BLOG

DO

WN

LOAD

READ

MO

RE C

LICK H

ERE TO SUBSC

RIBE TO

OUR M

AILING

LIST AND

REC

EIVE OUR LATEST STATS

& REPORTS IN

YOUR IN

BOX

SUBSCRIBE

We Are Social


wearesocialsg

SPECIAL TH

ANKS

We’d like to off

er our thanks to GlobalW

ebIndex for providing their valuable data and support in the developm

ent of this report. GlobalW

ebIndex is the w

orld’s largest market research study on the digital consum

er, spanning 37 countries, 4,500 data points, and conducting fieldw

ork 4 times a year:

90% G

LOBAL

CO

VERAGE

37 MARKETS & 200,000

INTERVIEWS PER YEAR

QUARTERLY DATA C

OLLEC

TION

TOTAL D

EVICE

CO

VERAGE

Find out more: http://w

ww.globalw

ebindex.net/

Please note that certain elements of this report are protected by C

opyright © Trendstream

Limited 2015: The G

lobalWebIndex (G

WI) data

featured in this report - identified in each case by a citation to GlobalW

ebIndex in the footnote of the relevant slide(s) - is protected by copyright, and is used by perm

ission of Trendstream Lim

ited. All rights to this data, including copyright, remain w

ith Trendstream Lim

ited, and by accessing this report, you agree that you m

ay only use this data for your own personal, non-com

mercial use, and that you w

ill not use the data for any other purpose w

hatsoever without an appropriate licence from

, or the prior written perm

ission of, Trendstream Lim

ited.

We Are Social


wearesocialsg

SPECIAL TH

ANKS

We’d also like to off

er our thanks to the following data partners

for providing much of the valuable data included in this report:

STATCO

UNTER!G

SMA

INTELLIGENC

E!AKAM

AI TEC

HNOLO

GIES!

ERICSSO

N M

OBILITY!

We Are Social


wearesocialsg

SOURC

ES USED IN

THIS REPO

RT

Population data Latest reported country population from

Worldom

eters, correct as at August 2015. Urbanisation data from

United Nations, as cited by W

ikipedia, correct as at August 2015

Internet user data Latest available data from

the Internet and Mobile Association of India (Aug 2015); data

extrapolated from G

lobalWebIndex (Q

2 2015); StatCounter (Aug 2015); Telecom

Regulatory Authority of India; Akam

ai’s State of the Internet report (Q2 2015).

Social media active account data

Latest reported monthly active user data as reported by Facebook, correct as at August 2015;

data extrapolated from G

lobalWebIndex (Q

2 2015).

Mobile phone connections and user data

Telecom Regulatory Authority of India (Aug 2015); C

isco, as cited in the Economic Tim

es (Feb 2015); G

SMA Intelligence (Q

2 2015); Ericsson Mobility Report (Jun 2015); data extrapolated

from G

lobalWebIndex (Q

2 2015); Akamai’s State of the Internet report (Q

2 2015);

Icons and graphics Special thanks to TheN

ounProject.com for inspiring m

any of the icons in this report.

We Are Social


wearesocialsg

WE ARE A G

LOBAL AG

ENCY. W

E DELIVER W

ORLD

-CLASS

CREATIVE ID

EAS WITH FO

RWARD

-THINKING BRAND

S. WE

BELIEVE IN PEOPLE, NO

T PLATFORM

S, AND THE PO

WER

OF SO

CIAL INSIG

HT TO D

RIVE BUSINESS VALUE.

WE C

ALL THIS SOC

IAL THIN

KING

.

WE’RE ALREADY HELPING

MANY O

F THE WO

RLD’S

TOP BRAND

S, INCLUD

ING AD

IDAS, UNILEVER, D

IAGEO

, NESTLÉ, HEINZ, AND LVM

H.

IF YOU’D

LIKE TO C

HAT ABOUT US HELPING

YOU

TOO

, CALL US O

N +65 6423 1051, OR EM

AIL US AT SAYHELLO

@W

EARESOC

IAL.SG.

FIND O

UT MO

RE AT WEARESO

CIAL.SG

.

We Are Social

@w

earesocialsg • 375

WE ARE SO

CIAL

SIMO

N KEM

P, REGIO

NAL M

ANAG

ING

PARTNER

@W

EARESOC

IALSG

SAYHELLO

@W

EARESOC

IAL.SG

+65 6423 1051

HTTP://W

EARESOC

IAL.SG

india t - digitalbaaten.files.wordpress.com · 8/16/2015 · mobile social users ors ug 2015 ug...

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