india sportswear market entry presentation
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Sportswear/Apparel
Market
India Market
Entry
India Total GDP 1867.4 US Bn $
India GDPIndustry GDP Share
27 %
Macroeconomic indicators
Consumer’s incomeUnderstand Purchase Power
Population Density
Population Density Segments
Performant Sales in Marked AreasPossible Entry Points
Sportswear Market size India Pop. 1,21 Bn
Over 35 yoUnder 35yo786.5 mln
Targeted Sportswear Customer:Customer under 35 years old
Who wears apparel in India?
+
• Low Cost Production• Growing Income Level
+• Consumption Market• Increasing Brand Consciousness
+• Changing Consumer Behavior• Online Sales
+
• Use of Credit Cards
-• Labor Laws
-• Lack of Quality Retail Space
-• Lack of Sound Distribution Channel
-• Economic and Regional Disparities
Growth Drivers andMarket Attractions
Growth Inhibitors
Drivers and inhibitors of retail, apparel and sportswear Markets
Custom Duty Cut
Manufacturing
Investment Regions (MIRs)
Skill Developmen
t Programmes
Institutional Support
International Testing Centers
Government Initiatives
Understand the Advertising and Marketing channels (%)
Viral Marketing
Building A Community Around Your
Brand
Generating Buzz Around Your Brand
Newspaper Advertising
TV/Video Advertising
FM Radio Advertising
Professional Sportswear on Athletes.
Sponsor a Sports Team
Customer Social
ResponsibilityMarketing
Best Advertising and Marketing Strategies
Field Hockey
• National Sport
• 8 gold medals
Cricket
• Most popular Sport in India
Football
• Popularity rivals Cricket in some areas
• Spectators & Players interested in apparel
BasketBall
• Popular Sport
• Played in School
• Public Popularity Rises
Tennis
• Popular in Urban Areas
• Star Vijay Amritraj
• Popularity Rises
Overview of sports and action/adventure sports culture and developments
in India
Brief Profiles Brand Competition Market Players
Bata India Limited manufacturing and trading of footwear and accessories through its retail and wholesale network. The Company operates in two segments: Footwear & Accessories and Surplus Property Development.
Reebok International, a subsidiary of Adidas, has long been at home in sporting arenas as a top US maker of athletic shoes. In addition to its namesake sportswear and accessories, Reebok caters to hockey aficionados through its Canadian division, and its Sports Licensed Division.
Liberty Shoes (LSL), iengaged in the business of manufacturing and selling leather & non-leather shoes, The Liberty brand of LSL holds 32% market shares in the leather footware catogery. The company has upgraded its manufacturing facilities to manufacture high-quality speciality sport shoes of international standardThe Company markets its products under the Puma,Tretorn and Cobra Golf brand names. The Company tailors its products to customers active in various sports, including tennis, motor sports, running, golf, baseball, cricket and soccer. The Company has own retail operations, as well as licenses out various product segments, such as watches, fragrances and eyewear. Focus on surfwear, snowboardwear, sportswear, and swimwear sold under the Quiksilver, Roxy, Hawk, Lib Technologies, and Gnu names. Quiksilver owns the DC Shoes brand of footwear and apparel for young men and juniors. Quiksilver has expanded its products to include eyewear, watches, and personal care items.NIKE is a seller seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees. The Company focuses on seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, NIKE Sportswear (its sports-inspired products) and Action Sports.
Pantaloon Retail
K Raheja Group
Tata Group
Landmark Group
Piramal Group
AV Birla Group
Major apparel retail chains
Potential Partners for JV or Other Forms of Partnership
Pantaloon Retail
AV Birla Group
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