india protects breast feeding

8/8/2019 India Protects Breast Feeding

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INDIA

PROTECTS

BREASTFEEDING

Breastfeeding provides the best possible start to life, a foundation for fulfilling the rights of the child. It

provides ideal nutrition to the babies, protects them against infections, allergies and asthma. Exclusive

breastfeeding during first six months and continued breastfeeding for two years

or beyond along with adequate and appropiate complementary feeding promotes

physical, psychological, motor, mental and psychosocial growth and development.

Breastfeeding contributes to enchancement of cognitive development and better

visual acuity. It gives a headstartand prepares babies for better learning.

If infant feeding practices are sub-optimal, it increases the chances of

diseases and dealth. WHO estimate that 1.5 million infant lives could be

saved eachyear through increased breastfeeding.

It is essential to protect and promote breastfeeding and protect pregnant women and nursing mothers from

any influence that could undermine the practice of exclusive breastfeeding. Inappropriate practices of

companies undermine breastfeeding leading to increased infant morbidity, mortality and malnutrition.

Recognizing this to be a major public health problem, the Government of India enacted the Law in 1992

known as the Infant Milk Substitues, Feeding Bottles and Infant Foods ( Regulation of Production, Supply and

Distribution) Act, 1992. This was further strengthened in June 2003. This is known as the Infant Milk Substitues,

Feeding Bottles and Infant Foods ( Regulation of Production, Supply and Distribution) Amendment Act, 2003.

It willbe notified andeffective veryshortly.

1. which

means any food for consumption of

children up to the age of six months

which totally or partially replaces

mother’s milk such as

or any other

such infantformula.

Infant Milk Substitutes

Lactogen-1,

Lactogen-2,Nestogen-1, Nestogen- 2,

Lactodex- 1, Lactodex - 2, Amul Spray,

Zerolac, Dexolac, ProSoyal , Simyl-

MCT, Similac Neosure

2. of any

brand like

orany other brand.

Feeding Bottles

Bonny Baby, Hello Baby,

Wipro

3. which means

any food for consumption of children

after the age of six months and up to

the age of two years such as

and other

promoted for consumption

ofbabies under theage two.

Infant Foods

Nestum,

Cerelac, Farex, Weano, Veelac,

Infacare, First Food, Dexrice, Easum,

Junior Horlicks, Growing up milk,

health drinks any food

products

Products under the scope of the Act

Raising the bar : India sets even higher standard for breastfeeding protectionaising the bar : India sets even higher standard for breastfeeding protection

La c t o g e n - 1

N e sto ge n- 1 B

o n n y

B a b

y

H e l l o

B a b y

W i p r o N e s

t u m

D e x r i c e



A view of how the Act prohibits manufacturers of infant milk substitutes, feeding bottle and

infant foods from undermining breastfeeding

What is Prohibited

• By Print Media

• By Electronic Media

Advertising

F r e e

S a m p l e

N o t

f o r

S a l e

PROHIBITED

PROHIBITED

• Supply & distribution of samples

& gifts toany one

• Contacting pregnant women or

motherof an infant

Gifts & freesamples

A d v e r t i s i n g

Gifts & free

samples

P r o m o t i o n o f

p r o d u c t s f o r

b a b i e s

u n d e rt w o y e a r s

o f a g e

U s e o f h e

a l t h

c a r e s y s t e m

P i c t u r

e o fm o

t h e r

o rb a b y

o nl a b

e l s

S ponsor shi p,gi f t s t o healt h c ar ew or k er s or t hei r

assoc i at i ons

D o n a t i o n

o r d i s t r i b u t i o n o f

i n f o r m a t i o n a l o r

e d u c a t i o n a l m a t e r i a l



• The Act defines Infant milk substitutes as any food, which

replaces mother’s milk up to two years of age. Therefore

this tends to promote continued breastfeeding for two

yearsor beyond.

• The Act defines infant foods more clearly, as for u s e

after the age of 6 months as a compliment to mothers

milk. This intends to promote exclusive breastfeeding for

first 6 months and continued breastfeeding for two years

or beyond.

PROHIBITED

PROHIBITED

The A ct bans all forms ofpromotion of products under the

scope of the Act for babiesunder 2 years of age

• For display and distribution of materials related to

infant milk substitutes, feeding bottles and infant food.

• For making payment for promoting the use ofproduct.

• For demonstrating method of feeding of the product

toa mother ofan infantor any memberof her family.

Use of healthcare system

Picture of motheror baby on labels

• Having pictures of an infant or a woman or

both or a graphic on the label of the infant milk

substitutes, feeding bottles or infant foods

PROHIBITED



BP-33, Pitampura, Delhi 110 088 (INDIA) Tel: +91-11-27312445 Tel/Fax: +91-11-27315606Email: ; Webiste:bpn i@b pn i.o rg w ww. bpn i. or g

Designed by:

Process & spot

Compiled and Edited by:

Dr. Arun Gupta & Vandana Sabharwal

Resourcces

The Law to protect and promote breastfeeding

Analysis of the IMS Act, after amendment in 2003- Electronic copy available on request.

-The book provides very simply the details of the IMS Act,

1992 and Amendment Act 2003. Rs. 60.00 (Updated Edition 2003).

Edited by Dr. Arun Gupta, Dr. Tarsem Jindal & Dr. J P Dadhich.

If you notice any violation report to us with proof.

Breastfeeding PromotionNetwork of India (BPNI)

The Breastfeeding Promotion Network of India (BPNI) is a registered, independent, non-profit, national organizationthat works towards protecting, promoting and supportingbreastfeeding and appropriate complementary feeding of infants & youngchildren.BPNI believes that breastfeedingisthe right of all mothers and children. BPNI works throughadvocacy, social mobilization, information sharing,education, research, training and monitoring the company compliancewiththeIMSAct.

• Promoting use of infant milk substitutes, feeding

bottles or infant foods on the pretext of distribution

of educational or informational material

BPNI does not accept funds or sponsorship of any kind from the companies producing infant milk substitutes, feeding bottles, related equipments, orinfantfoods (cerealfoods).

Donation & distr ibution of educational and informationalmater ial

PROHIBITED

• Offering gifts to a health worker or to any member

of his/her family.

• Giving benefits like funding seminar, meeting,

conferences, educational course, contest

fellowship,research work or sponsorship

PROHIBITED

Sponser ing gifts tohealth car e sy stem

india protects breast feeding

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