india homes

8/8/2019 India Homes

1/31


2/31

The Real India is not easy to find. Thereis much more to this vast country than

the Taj Mahal, sacred temples, exoticpalaces and poverty. The cities, townsand villages are home to millions ofeducated English speaking middle

class families who live in lovely houses,and who will offer you not only awarm welcome, but also show youthe Real India.


3/31

1.Objective

2.Scanning of Environment

3.Questionnaire survey

4.STDP

5.Marketing Mix

6.Forecasting


4/31

With the global economic scenario slowly changing for thebetter, the country's tourism industry looks set to grow

exponentially over the next few years Tourism is the largest service industry in India, with a

contribution of 6.23% to the national GDP and 8.78% of thetotal employment in India. India witnesses more than 5 millionannual foreign tourist arrivals and 562 million domestic tourismvisits. The tourism industry in India generated about US$100

billion in 2008 and that is expected to increase to US$275.5billion by 2018 at a 9.4% annual growth rate.


5/31


6/31

A traditional Indian Home-stay will maintain and share atraditional way of life and its values ,provide traditionalfood, be based on eco-friendly concepts and require smallamounts of investment for renovation not building.

Ensure that the hosts offer an authentic Indian experience

Get a fair return for their services and investment

Creates an authentic, reliable, tourist experience andaccommodation for visitor

Conserving local culture

Hosts and their guests should be aware of the linksbetween tourism and local culture


7/31

Meeting the needs and goals of the local community andtargeted customers

Attracting high-yield and high-quality visitors

Cultivating the right image to convey environmentally andculturally sensitive

Communicating effectively with and educating all visitors

Managing the visitor and encouraging the adoption ofcodes of conduct

Building repeat trade (e.g. brand loyalty)

To provide a mechanism for the members of Indiansociety that currently are not receiving direct benefits fromIndias tourism to gain economic and socialopportunities from tourism at the village level


8/31

In India the tradition of AtihthiDevoBhava when literally translatedmeans Guest is God has been prevalent from times immemorial.

To experience the true flavor of India, its people & its food, you need tostay with the Indian family.

Culture exchange. Exchange of ideas and growth prospects

Festivals

Historical monuments, Art galleries, Museums

Reducing rural to urban migration through increasing livelihood optionswithin rural Settlement

Health conditions like typhoid,cholera,swineflu etc


9/31

Website

Online booking

Video gallery

Cultural exchange programs through social networking sites likefacebook,twitter etc

Internet scams regarding transactions of payments

Consumers are seeking more personalized tourism products andservices, and are expecting intelligent and proactiveaccess to relevant high quality information and services ratherthan mass marketed solution


10/31

Economically affordable for the customers

Revenue generation for the local people

Amelioration in the standard of living

Profit is maximum in peak season

Very little front investment


11/31

Checklist forApproval & Registration of Home StayUnit

Immediate laws which affect any business

Tax Policy

Terrorism and security

Governments view on culture under religion

Political instability


12/31

Wide range of homestays available

Unique range of nature based and culture attractions

Generally friendly and hospitable local population

Well established and spectacular cultural events

Comprehensive air and land transport network

Increasing support from the govt of tourism

Strong country branding in key markets


13/31

Low no of promotions

Promotional funds thinly spread across markets

Low community awareness of homestay sectorbenefits

Lack of market research

Limited private sector involvement in homestaymarketing

Violation of privacy


14/31

Growing global interest in activity based special interesttourism

Growing iconic status of natural and cultural heritagetourism

Increased intra regional and inter regional air services

Increasing interest in marketing and education for

homestay sector

Emergence of eco and culturally aware tourists

Increased internet marketing activities


15/31

Terrorists incidents as major deterrent to travel

Political instability

Increasing regional competitor homestays

Pandemics will deter visitors

Hotel chains coming with low fares hotel in towns andvillages of India

No recommendation from tour operators


16/31

1.Have you ever stayed in a homestay? If yes how did you come to know about it? Advertising Word of mouth Family/Friends Tour Operators Internet

2.What are you expecting and hoping to gain from your homestay experience?

3.When you imagine l iving with a host family, what are your concerns?

4.How often do you travel in a year? Which places in India would you like to travel? Once Twice More than twice

5.How much money would you be willing to spend on your accommodation while travelling?

6.Would you like to stay in a place with basic facilities where you can explore local culturestaying with localities?

Yes No May be


17/31

yes

no

enjoyable

satisfaction,comfort

Hospitality, trust

cuisine, compatibiliy

level

festivals, lifestyle, langu

age


18/31

Concerns:

Freedom

Safety ,privacy Compatibility

Behavior

Cooperative


19/31

yes

may be

no

1000-1500

2500-3000

2000-2500

3000-5000


20/31

Tourism industry is a huge market sosegmenting in such a diverse and

competing market becomes veryimportant .we are segmenting themarket in which we will target tourist thatare interested in exploring the culture

and for whom basic facilities are enoughand tourist who do not mind staying withthe host family.


21/31

Targeting plays an very important role intodays competing environment. Homestayis a similar concept to backpackers so ourtarget segment would be foreign tourist.More than 5 million foreign tourist visitedIndia last year and this number is bound toincrease in the coming years . Apart from

this we would even target local tourist wholove nature and culture more than hotelcomforts.562 million local tourist visitsdifferent parts of India each year.


22/31

To ensure sustainability of Indias Home-stayindustry ,tourists must have access to asufficient quantity of relevant informationregarding individual Home-stay products,

allowing them to match their perceptions andexpectations with the appropriate home-stayand providing them highest level of satisfaction.

They can see the pictures of the house, speak

to the people before confirming their booking.

Our main competitors are all major touroperators


23/31

We would like to position our homestays as the homestaysthat gives you opportunity to explore the culture with all theluxuries of the home. we give 5 major benefits in ourhomestays.

Distinctive and characterful accommodation : plantation

cottages,havelis,rural huts etc

Personalized service

Local knowledge

Home cooked food

Unique activities: watching a polo match inRajasthan, herding animals in rural north India etc.


24/31

Creating a unique model that links localpeople with the tourists and generatesrevenue for the locals.

Will create an unseen image of India in theminds of the tourists

Aproduct that involves less investment andpromises good returns

Customizing the stay


25/31

We follow price discrimination

Set prices for specific target segmentsneeds and willingness to pay

For high-quality and rationed products

charge a premium

Value added packaging like adding polomatches, herding animals etc


26/31

Targeting the tourist destinations wherethe home stay industry is not that

developed

Locations: Ujjain, Darjeeling, haridwar,pushkar,Port Blair

(Rangat island)

Located at the centre of the city close tothe local market


27/31

E-blast

Member ship cards

Tie up with airlines

Attractive site/internet

Organizing cultural events

Travel desk at the popular destinations

Souvenirs


28/31

Opening of travel desk at airport

Tie up with tour operators in other

countries like UK,USA,Australia etc. Family plan


29/31

The tourism industry in India generatedabout US$100 billion in 2008 and that is

expected to increase to US$275.5 billionby 2018 at a 9.4% annual growth rate.

Events like CW

G,W

orld cup 2011

,IPL

etcwill bring more tourists

Eco tourism is a RAGE these days


30/31

The tourism industry is going to increaseby leaps and bounds and preference is

given to eco tourism and exploration ofculture.Homestay is one of the businessmodel to look for.


31/31

THANK YOU

BY GROUP 7:RAVI CHAVDANEHA DESHMUKHPRACHI AGRAWALPRATHAM AGRAWAL

PRIYANKANARAYANKARTEJAS KALYANKARPUSHKAR POWLE

india homes

Documents