india entry marketing ppt for a us based music instruments retail brand guitar centre
DESCRIPTION
India Entry Marketing ppt for a US Music Instruments Retail brand Guitar Centre. Prepared for a Marketing subject in MBATRANSCRIPT
Akshay BhaleraoAnkit PatilAnup PawaskarDivya SanilPriyanka Thaker
E-Biz 3
HISTORY Guitar Center is the
largest chain of musical instrument retailers in the USA
Founded in 1959 by Wayne Mitchell 223 stores across 43 states in USA Range of musical instruments ,recording
equipment and accessories Revenue of $ 2 Billion
WHAT WE SELL…
THERE IS MORE…
SEGMENTATION
Persona 1
Kenneth Rebello– 19 yr. old
Studying F.Y.B.A in St. Xavier's College Mumbai
Father is an Brigadier in the Indian Army
Kenneth is passionate about Rock Music and
planning to buy a 6 string Acoustic Electric Guitar.
Persona 2 Ronit Gill is 35 yr. old He is a music composer who plans to
upgrade his recording studio at Andheri, West
He has composed music for 15 films so far and bagged the Zee Cine award for Best Music in 2011
He plans to buy Microphones, Equalizers, Mixers and wireless systems for his studio
SEGMENTATION
Persona 3
Rohan Mujumdar is a Brand Manager at Nestle, Mumbai.
Earns 14 Lacs per annum Lives in Pali Hill, Bandra On weekends he is a drummer for a band named
Jazz-Sutra which performs at Blue Frog He is accompanied by his fellow band member
Kenny to checkout the drums available at Guitar Centre
SEGMENTATION
Persona 4
Palak Mehrotra (age 14) studies in Std. IX in Bombay Scottish High School, Mahim
Her father is a Neuro-surgeon at Hinduja Hospital ,Mumbai She wants to learn the Musical Keyboard as a weekend hobby. Her music teacher has recommended our store and she is going to buy
keyboard this weekend.
SEGMENTATION
DIFFERENTIATION
One stop store for all music related solutions
Renowned Brands under one roof Vintage Guitar collection Falsetto Fridays Online Musical training Maintenance of Musical instruments Expert advisors
LOCATION/AREA
South Mumbai
Kala Ghoda- Mumbai’s Premier art
district
Surrounded by Prominent landmarks
Annual art festival
TAGLINE
Musicophiles…Take a Note !
PRINT AD