india email marketing benchmarks: how do you measure up?

#Inbox2015 #Inbox2016

Report 2015

The 2nd Annual State of Email Marketing India Research

Top Highlights & Recommendations

All Rights Reserved © 2015 Octane Marketing Pvt. Ltd.

Research Coverage:

Over 10 bn Emails (promotional and transactional)

Thousands of Campaigns

India specific

300+ leading brands in India

150 mn+ Email boxes

400+ India Digital Marketers



Top Research Highlights:

India Email Marketing 2015

1.‘Frequency/Volumes of Sending Emails’ most important factor impacting Inbox Deliverability

2.India Marketers biggest challenge is ‘Reaching out to the Target Audience’

3.46% of subscribers think ‘Emails were Not Relevant’ to them and is the major reason for unsubscribes



Top Research Highlights:

India Email Marketing 2015

4.eCommerce: 300% Increase in Open Rates between 9am - 12pm

5.1 Rupee invested on EmailMarketing delivers 95 Rupees of Revenues

6.Mumbai leads over Delhi for the 1st time for Email Engagement



Top 5 Recommendations:

How to Improve Email Marketing in 2015-16

1.Mobile First Emails

2.Agile Dynamic Mailer Content

3.Email Media Advertising to acquire New Customers



Top 5 Recommendations:

How to Improve Email Marketing in 2015-16

4.TransPromo: Combine Transactional Alerts & Promo Campaigns

5.Email CRM Programs: Structured Automated Programs like Welcome Program for new subscribers



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#inbox2015 #inbox16


india email marketing benchmarks: how do you measure up?

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