india against spam

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India Against Spam A social initiative against mobile spam

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India Against Spam. A social initiative against mobile spam. Problem. Mobile revolution in India led to sharp decline in cost of SMS/Call It makes sense to advertise on mobile. Spam SMS and calls. Gross infringement of customer’s privacy. Solution(by TRAI). - PowerPoint PPT Presentation

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Page 1: India Against Spam

India Against SpamA social initiative against mobile spam

Page 2: India Against Spam

Problem• Mobile revolution in India led to sharp decline in cost of SMS/Call

• It makes sense to advertise on mobile.

• Spam SMS and calls.

• Gross infringement of customer’s privacy.

Page 3: India Against Spam

Solution(by TRAI)• All tele-marketeers should register with TRAI.

• Customers can register for DND(Do Not Disturb).

• If even after registering, they get spam, they can file a complaint by:• Noting down details – date, time, content, etc.• Create a SMS with a very complex format.• Send to 1909

Page 4: India Against Spam

Problem with solution• Too much effort.

• The format is too complex. Almost impossible to get the format correct while typing.

• Each operator has his own implementation of operator.

Page 5: India Against Spam

My solution

India Against Spam(An Android app - Download)

Page 6: India Against Spam

Features• Free.

• No ads.

• Single tap reporting of spam SMS/Call.

• Automatically identifies operator/circle and applies the correct format according to your operator.

• Registering for DND directly from app.

Page 7: India Against Spam

DEMO

Page 8: India Against Spam

Auto-identification

Page 9: India Against Spam

Single tap to report

Page 10: India Against Spam

Confirmation

Page 11: India Against Spam

Registering for DND

Page 12: India Against Spam

Settings

Page 13: India Against Spam

Some reviews• “Exceptional application I'm willing to pay for this app. The creator has

done a huge contribution to society by creating this application.” – Raj Shekharan

• “Excellent App. 5 Stars. Would give more if i had ! Excellent app, very well thought and easy to use. I have been using for last 3 months and find it so good. Not only helps reporting spam easy, also makes deleting junk SMS so easy.” – Shailesh Mishra

• “Awesome Very handy app. I got many confirmations from Airtel that unregistered numbers sending SMS and making calls have been disconnected.” – Chetan B

• “Excelent! I give 5/5 for such a great thought. Every indian android user has to have this app.” – Pratap Singh

Page 14: India Against Spam

Appeal• A spammer is fined for each offence and disconnected after 6th

offence.

• Which means, more people report, more chances of spammer going out of business.

• 4000 current users. 4.74/5.00 rating.

• Need many more to reach critical mass.

• Have the potential to eradicate mobile spam from India. For good.