INDEX5 TAKE YOUR PLACE AMONGST THE STARS7 MISSION & DNA9 INTERNATIONAL PRESTIGIOUSLY LOCATED, MULTICULTURAL SCHOOLS11 MARANGONI MIAMI REVOLUTIONIZING FASHION IN THE DESIGN DISTRICT13 A SHORT COURSE THE FIRST STEP TO EXPERTISE15 FASHION & THE CITIES LONDON, PARIS, MILANO FIRENZE & MIAMI16 MY FASHION EXPERIENCE17 MY PORTFOLIO EXPERIENCE18 THE ART OF FASHION19 FASHION DESIGN20 GARMENT CONSTRUCTION21 FASHION DESIGN & CRUISE COLLECTION

22 FASHION IMAGE, STYLING & PHOTOGRAPHY23 FASHION BUSINESS24 INTERIOR DESIGN25 DIGITAL GRAPHIC DESIGN26 ADVANCED FASHION BUSINESS & DESIGN27 ADVANCED FASHION BUSINESS & STYLING28 FASHION VISUAL MERCHANDISING29 FASHION PRODUCTION & SUSTAINABILITY32 FASHION STYLING34 FASHION BUSINESS36 INTERIOR DESIGN38 CONTACTS & CREDITS

5

* Two schools

TAKE YOUR PLACEAMONGST THE STARSThere are some experiences in life that lead to a radical transformation, where what comes after is light-years ahead of what preceded it. It is via such experiences, nurturing emotion and aspiration combined with academic rigor and expertise, that Istituto Marangoni participants have the opportunity to successfully navigate a stimulating, challenging, and productive future, and take their place amongst the stars. Studying at Istituto Marangoni provides such an experience, connecting skill and style at high-end international locations with an Italian imprint of history and culture, enriching talent and encouraging ambition.

Living fashion as protagonists, leaders in design, and new voices of contemporary art; making a mark through the free and conscious artistic expression of their creative selves. That is the ambition of the more than 4,000 participants from over 100 countries who every year step through the front door of one of the nine Istituto Marangoni schools around the world, eager to undergo a change that will prepare them to pursue their future and follow their true calling. Fashion, Design, and Art are tied together by complex and shared influences. This diverse, dynamic, and demanding learning community must be ready to confront scenarios shaped by an ever more globalised future full of new professional opportunities. Fully educating and preparing participants to make that dream future a reality is the mission that Istituto Marangoni has been successfully pursuing since 1935, thanks to the ability to adapt an educational model to an evolving society. This while remaining true to the institute’s four pillars of founding values; prestigious locations, specialised professional teachers, internationalisation, and Italianness. Istituto Marangoni’s proud Italian identity is expressed through the promotion of the cultural, artistic, and entrepreneurial traditions that form the core of Made in Italy. An identity that co-exists alongside a strong international orientation, allowing each school to offer its formative experience through a strategic network located in the heart of the capitals of fashion, design, and art of today and tomorrow. At the same time it is the ambition and curiosity of the participants, the real protagonists of life at Istituto Marangoni, that drives the modern, compelling educational approach of the institute.

A wealth of special projects, workshops, and seminars rounds out a complete, highly-relevant learning experience, bridging the gap between theoretical knowledge and the development of creative talent on one side, and the attainment of the most useful skills to properly manage the future professional life they aspire to on the other. The numerous, well-established relationships that Istituto Marangoni maintains with Italian and international brands, from which it draws the institute’s faculty, play a crucial role in the achievement of such an outcome. Constantly trained and updated, teachers combine their work in the classroom with their own professional career in fashion, design, or art, thus acting as guides and role models for participants.

The faculty’s active role in life at Istituto Marangoni is also instrumental in maintaining the ongoing exchange of ideas and information with companies, consulting firms, manufacturers, distributors, marketing and communication agencies, etc., allowing for the development of teaching programmes that are always in tune with present-day market demands and trends. At the Milano*, Firenze, Paris, London, Mumbai, Shanghai, Shenzhen, and Miami locations, permeated with the best contemporary design and filled with bespoke technology, participants live the unique experience of embarking on an educational journey with the support of a community of academics and alumni. Among them are people like Alessandra Facchinetti, Paula Cademartori, Julie de Libran, Gilda Ambrosio, Umit Benan, Rodolfo Paglialunga, and Alessandro Sartori – examples of talent and professional success, and active participants in the life of the school through the sharing of their own experiences, as well as of useful contacts for future opportunities.

ROBERTO RICCIOGROUP MANAGING DIRECTOR

6

* Two Schools

1935MILANO

2003LONDON

2006PARIS

2013SHANGHAI

2016SHENZHEN

2016FIRENZE

2017MUMBAI

2018MIAMI

2014MILANO DESIGN

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MISSION & DNADevelop abilities, grow new talent. For over 80 years that has been the mission of Istituto Marangoni. Combining the most advanced teaching methods with the latest developments in fashion, design, and art to impart all the skills necessary for participants to give full voice to their creative self-expression at Istituto Marangoni’s Milano*, Firenze, Paris, London, Mumbai, Shanghai, Shenzhen, and Miami schools.

The exclusive blend of academic, creative, and practical preparation that participants receive comes from Istituto Marangoni’s DNA, the four pillars of founding values; Prestigious locations, specialised professional teachers, internationalisation, and Italianness, further assisting them to take their place amongst the stars of the future.

Not only are Istituto Marangoni schools located in the most important cities in the world for fashion, design, and art, but they are nestled in the centre of those cities’ fashion, business, and creative districts. The schools themselves boast seductive design interiors, visually communicating the prestige of the institute. This international presence ensures that Istituto Marangoni has its finger on the global pulse, and can offer participants specialist programmes at its various locations, as well as the power to internationalise their skillset by moving between schools. Alongside a distinctly international character, the cornerstone of Istituto Marangoni’s unique way of teaching fashion, design, and art lies in its ‘Italianness’, a key feature of the school’s identity, which is deeply rooted in the country’s legacy and traditions. Synonymous with luxury, excellence and the concepts of quality, beauty, and craftsmanship, Italy boasts a unique, world-famous mix of creative flair and commercial acumen.

Istituto Marangoni aims to teach and carry forward these distinctive standards of superb quality beyond Italy’s borders, turning its participants into professional designers, business movers, and artistic influencers. This creative and business-oriented global perspective harnesses participants’ drive and personal dreams, equipping them with the tools necessary to develop innovative designs, cutting-edge products and solutions of the highest quality.

A significant proportion of Istituto Marangoni’s teaching staff is made up of renowned professionals, stylists, designers, photographers, art directors, graphic designers, interior decorators, product managers, buyers, marketing experts, and business consultants who both teach and work in fashion, design, and art either in companies and institutions, or pursuing their own endeavours. Their pragmatic values, extensive experience, and deep knowledge of the current market situation are a fundamental part of transforming participants’ sheer talent into something more effective, practical, and concrete.

1 Cross-school experiences are only available on selected programmes and courses. For full details and entry requirements please contact the admissions office at the school.

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THE CROSS-SCHOOL EXPERIENCEOn selected programmes, courses, and continuing education training options, Istituto Marangoni offers participants the chance to study in two or more different world capitals of fashion, design and art: Milano, Firenze, Paris, London, Mumbai, Shanghai, Shenzhen, and Miami.

Via a cross-school study option participants can, for example, begin their studies in one school and complete them in another, or simply select a short course covering 2 or 3 international school locations. Istituto Marangoni cross-school experiences provide rewarding opportunities in both educational progression and individual development.1

INTERNATIONAL PRESTIGIOUSLY LOCATED,MULTICULTURAL SCHOOLSThe globalisation of the world economy and the growing importance of emerging regions have inspired Istituto Marangoni to open schools in Europe, America, and Asia, progressively broadening its international influence. Each of the nine schools that today comprise Istituto Marangoni in Milano*, Firenze, Paris, London, Mumbai, Shanghai, Shenzhen, and Miami contribute their own specialisms, strengths, and approaches that are inherent to the geographic and cultural position they occupy.

These cities are among the world’s most vibrant capitals of fashion, design, and art, where the trends of today and tomorrow are emerging every day. That is why they are able to provide an exciting, highly inspiring environment to the participants who choose to attend each school. Operating as single living organisms, in tune with shifts in culture and society, they form an incomparable network at the service of all participants. At the same time, these cities inspire the educational programmes at each location.

The international network is an invaluable asset, offering participants the opportunity to not only live a truly global experience while receiving their education, but also build the foundation of their social and professional network, an essential asset for tackling the increasingly complex challenges in the world of fashion, design, and art.

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MARANGONI MIAMIREVOLUTIONIZING FASHIONIN THE DESIGN DISTRICTThe Design District, one of Miami’s most dynamic quarters, has over the last few decades risen to worldwide fame as a prime destination for the arts, design and fashion. Once part of Buena Vista and neighbouring Wynwood and Upper East Side areas, the district is now home to over 130 art galleries, showrooms, creative and architectural industries, luxury fashion stores, antique dealers, restaurants and cafés. As part of this young, exciting community, Istituto Marangoni offers a new base to emerging American fashion talents who wish to express their creativity and learn key industry skills: Istituto Marangoni Building, a striking 21,900-square-foot site is where the Miami School has opened its location. With a highly-qualified faculty combining European tutors and prominent local professionals, the school offers an Associate’s of Arts in Fashion Studies, Bachelor of Arts courses in Fashion Design, Fashion Styling, Fashion Business, a Master’s in Fashion & Luxury Brand Management, and a number of shorter avocational courses, continuing education workshops and seminars throughout the academic year. The Miami school gives participants an unprecedented opportunity for exchange, inspiration and creativity, working towards a brilliant future in fashion.

Istituto Marangoni Building · 3700 NE 2nd Avenue

Continuing Education courses are not licensed by the Commission for Independent Education. Istituto Marangoni Continuing Education courses are not intended for employment purposes.

CONTINUING EDUCATION COURSES

SUMMER CAMP (15-17 YEARS OLD) 1

My Fashion ExperienceMy Portfolio Experience

AVOCATIONAL SHORT COURSESArt of FashionFashion DesignGarment ConstructionFashion Design & Cruise CollectionFashion Image, Styling & PhotographyFashion BusinessInterior DesignDigital Graphic Design

AVOCATIONAL SHORT COURSES · CROSS SCHOOLFashion & the Cities

AVOCATIONAL LEVEL COURSESFashion DesignFashion StylingFashion BusinessInterior Design

EXECUTIVE COURSESAdvanced Fashion Business & DesignAdvanced Fashion Business & StylingFashion Visual MerchandisingFashion Production & Sustainability

1) For participants under 18, Parent/Guardian consent is required for acceptance onto the course. A guardian or parent must be in the country where the course is being held for the full duration of the course. An approved guardian/tutor can be appointed if a parent is not present. For information please contact the admissions office.

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Summer CampCourses for High School Students (15-17 years old)These courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior technical or software skills are required.For students under 18, Parent/Guardian consent is required for acceptance onto the course.

Avocational • Short CoursesShort avocational courses aim to give as much opportunity as possible to aspiring fashion, art or design professionals to experience these magical worlds, with each course allowing participants to grasp the key principles and notions of their chosen subject. Participants explore various skills within design and fashion contexts, looking at design awareness, concepts, techniques and presentation, offering a chance to acquire a more in-depth instrumental and cultural base.

A SHORT COURSETHE FIRST STEP TO EXPERTISE

Avocational Short Courses • Cross-SchoolCross-school courses provide an exciting opportunity to study at different Istituto Marangoni school locations. These courses are organized to include 2 or more countries, giving participants the chance to explore and experience new cultures and cities, covering some of the most important fashion and design capitals.

Avocational • Level Courses12 week avocational ‘Level’ courses are offered in a series of distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. These courses are intended solely for the avocation, personal enrichment, and enjoyment of participants.

Executive CoursesAimed at participants already working within the fashion andcreative industries, or with some prior learning or experience in related disciplines, executive courses suit those looking to update and enhance aspects of their knowledge, or simply seek additional training on a limited time frame with courses held either during the week or on evenings.While courses at executive level aim to improve participants understanding and appreciation of a chosen area, they are not intended for employment purposes, or to assist in career development.

Presenting the worlds of Fashion, Design and Art • Istituto Marangoni Continuing Education1

Being able to choose between nine international locations: Milano*, Firenze, Paris, London, Mumbai, Shanghai*, Shenzhen and Miami, provides participants with an opportunity to experience, in a short time period, the worlds of fashion, design and art, and of course, the world of Istituto Marangoni.

Continuing education courses in fact aim to give as much opportunity as possible to aspiring fashion, design, and art enthusiasts. Each course allows participants to grasp key principles and notions of their chosen subject, and provides a first hand experience of these magical worlds.

Courses are supported by lectures, workshops and subject specific presentations by a faculty of professionals in the field. If participants have little or no previous experience, but would like to become familiar with some of the key disciplines in the industry, or a specific area, there are choices from a variety of levels and course duration to suit all preferences. Continuing education courses are also the perfect ‘taster’ or introduction, which may help in decision making for future in-depth study, or career path development.

* Two schools

1) Continuing Education courses are not licensed by the Commission for Independent Education. Istituto Marangoni Continuing Education courses are not intended for employment purposes.

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Travel and experience key fashion business capitals. This unique experience will give participants a truly international insight into the European approach to creativity and the business of fashion. The diverse cultural histories of the different fashion capitals give each city its own individual take on the global fashion industry. Diverse cultural and historical influences combined with new consumer trends and emerging markets gives each city its own individual slant on the global fashion industry while also producing key strengths; London on design concept and inspiration, Paris on business, Milano on styling, and an optional fourth week in Firenze on menswear, fashion and art, or alternatively in Miami USA, investigating the phenomena of street style, leisurewear and luxury. In each city, participants will have the opportunity to develop a creative project related to a subject specialty. During the course opportunities to visit internationally acclaimed fashion shows and exhibitions are offered, where possible.

Week 1 • The creative capsule collectionLondonLondon is a source of inspiration, experimentation and cutting-edge concepts where fashion design meets contemporary art. The diversity of style and the culture behind it is underlined by the unique approach to the fashion industry within the city. In London participants will be introduced to a design project, drawing on the inspiration that top designers find inspiring about this city. Based on fashion design development, participants learn how to put together a mini collection of ideas, developing mood boards and trend analysis that will underpin their design concept. London thrives on all that is fresh and new, and participants are encouraged to find original approaches to design, question the rules and push the boundaries of style and taste.

Week 2 • New business ventureParis Paris is the birthplace of fashion. Here participants look at marketing and acquire a real taste of the business through an inspiring project. Paris is in ‘the business of elegance’. After carrying out research into the luxury of fashion and the contemporary and historical Parisian fashion industry, participants create a visual business plan to launch a new line for an existing label of their choice, guided by the provision of informative seminars on contemporary fashion marketing. With the history of couture still rooted in the heart of the French fashion industry, Paris combines a chic outlook with a winning formula for quality and design. The rules of fashion are created here, through an understanding and appreciation of elegance and tradition.

Week 3 • Styling & imageMilanoLifestyle is in the DNA of Italy and Milano, celebrated through its fashion culture, reflected in its own unique interpretation of styling and fashion communication publication. The wealth of the fashion business in the city supports one of the world’s biggest industries. It is in this city that styling and fashion photography were born and where the world’s most acclaimed fashion publicity and editorial campaigns are produced. Participants have the opportunity to choose a fashion season, an Italian brand and identify with styles and trends to build basic research that allows them to idealise their own photo-shoot. From a varied collection of garments, participants make a coherent choice of outfits and accessories in relation to their research, just as real stylists do before their next shoot.

Week 4 (optional extension) • Fashion vs artFirenzeHome to luxury brands such as Gucci, Ferragamo, Cavalli, and Emilio Pucci, and to generations of highly skilled artisans and craftsmen, Firenze is a hub of creativity, upholding the ‘Made in Italy’ brand renowned for style, menswear, quality and top-class manufacturing approaches. With an immense artistic and culture heritage, and longstanding in its fashion tradition, participants investigate the trend in the growing bond between fashion and art. By investigating cultural and historical influences on style, quality and craftsmanship participants rediscover ‘Italianness’; analysing top accessories brands, and the changing tide in the International Menswear industry, with Florence and the Pitti Uomo Fashion Fair a key appointment in the fashion calendar. The whole course has a strong cultural perspective and an intense schedule of field trips to museums, galleries, exhibitions, and art institutions, enhancing participants understanding, and overall vision of fashion & art.

Week 4 (optional extension) • Leisure & Luxury, the ‘Miamification’ of fashionMiami1With Milano as the fashion capital of ‘Made in Italy’ style, and Paris prevailing in Haute Couture, the USA is the arcadia of streetwear and ‘athleisure’, two fast moving contemporary trends within the fashion panorama. Recent collaborations show how the distinct world’s of leisure and luxury fashion are now in unison with each other; with street style reflected in luxury, and luxury inflecting leisurewear, streetwear and athleisure have become the ‘new luxury’. Within this context, Miami’s diversity and variety of styles, influences, tastes, languages, cultures and subcultures fully embrace this phenomenon. Through an experiential approach to learning, this course explores fast moving digital and social media driven study into key notions of contemporary fashion marketing and branding, ‘Glocal’ identities, co-branding, influencer marketing and customer psychographic research. Inspired by the concepts of flâneur and serendipity, psycho-geography guided walks around key areas of the city are organized to gather photographic, written, audio, and video inspiration from urban architecture, art, music and street fashion trend spotting. By the end of the week participants will have worked to create a final mood board for a 3-piece collection, and co-branding digital strategy proposal (Instagram); a self-reflective digital journal records the whole process.

1) While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.

FASHION & THE CITIESLONDON, PARIS, MILANO,FIRENZE & MIAMIAvocationalShort CoursesCross School4 Week

1716

Summer Camp(15 – 17 years old)2 Weeks

MY FASHIONEXPERIENCE

MY PORTFOLIOEXPERIENCE

Summer Camp(15 – 17 years old)

12 weeks(Saturday mornings only)

Preparing a creative portfolio after high school is fundamental when applying to college admissions, or to bring along to an interview. Specifically designed with the high school student in mind, this short 12-week program (Saturday mornings only) provides a step-by-step guide to creating a college ready creative portfolio, as well key insights into the exciting and fast-paced world of fashion, all via a highly informed and yet fun approach to learning. Participants will have the chance to explore hand illustration and digital drawing skills, gain key notions in visual merchandising, and fashion styling, and put together simple creative research in preparation for a college bound portfolio and final visual presentation. Alongside developing their technical and hands-on skills, participants also have the opportunity to discover the world of Istituto Marangoni; the Miami school, its internationally recognized training methods and programs for future study opportunities in Fashion, Design and Art. Starting from ‘what makes a successful professional fashion portfolio’ participants are introduced to key skills in fashion sketching, learning the basics of fashion figure drawing (hand sketching) and fashion illustration. They will discover how designers ‘work’ to put together a fashion collection, and will also have the opportunity to channel their creativity through hands-on workshops; for example in fabrics and materials.Moving on the course provides a stimulating journey into image manipulation, looking at moodboards, inspiration boards, and working on the digital presentation of ideas. Participants become acquainted with basic skills in Photoshop, Illustrator and InDesign software packages, all necessary when creating visuals for a final portfolio presentation.As well as fashion design, the course also introduces the ever-evolving areas of visual merchandising and fashion styling, with an opportunity to create a basic fashion photoshoot through contemporary digital media.At the end of the program participants will bring together all creative materials, images and illustrations to produce a creative portfolio of ideas; a portfolio that fully represents their individual capabilities, their creative design skills, and ultimately, demonstrates their ability and passion for their next steps in working towards a successful future in any creative field.

Summer camp short courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. No prior design or software skills are required. Courses are specifically crafted for anyone interested in learning about design and creative processes. For students under 18, Parent/Guardian consent is required for acceptance onto the course. A guardian or parent must be in the country where the course is being held for the full duration of the course. An approved guardian/tutor can be appointed if a parent is not present. For information please contact the admissions office.

Specifically designed with the high school student in mind, this 2-week program provides a fun and informative introduction to the fashion industry, together with valuable insights into the fabulous and fast-paced world of the fashion designer. This short program also provides an opportunity to discover the world of Istituto Marangoni; the Miami school, its study methods and programs.Via a vocational learning approach, participants will have the chance to explore fashion design, and fashion collections, gain key notions of the international fashion system, and put together simple creative research in preparation for a mini-runway show.

Week 1The program begins with a broad overview of the ‘fashion system’; the different capitals, markets, and key industry roles covering areas in design, fashion styling, and fashion business. Participants move quickly onto basic fashion sketching skills, learning the basics of a fashion figure drawing (hand sketching), and understanding key notions in fashion illustration and how designers work to put together a fashion collection. Participants also have the opportunity to channel their creativity through hands-on workshops such as draping with fabric on a mannequin, textile exploration, and upcycling existing garments.

Week 2Moving on the course provides a stimulating journey into the role of the professional fashion stylist, including an insight into photoshoots, fashion magazines, and trend forecasting. Learning about wardrobe basics, personal styling, spotting street style and new trends are just some of the skills participants will enjoy on this exciting short course.Classes on fashion business introduce the digital side of fashion, looking at how new technology, social media, and Gen Z is influencing the industry.By the end of the program participants will have gained a broad introduction to the work of the fashion designer and other key roles in this diverse and vibrant industry, and will have the opportunity to collate their creative work and findings into a ‘mini runway fashion project’.

Summer camp short courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. No prior design or software skills are required. Courses are specifically crafted for anyone interested in learning about design and creative processes. For students under 18, Parent/Guardian consent is required for acceptance onto the course. A guardian or parent must be in the country where the course is being held for the full duration of the course. An approved guardian/tutor can be appointed if a parent is not present. For information please contact the admissions office.

1918

AvocationalShort Courses1 Week

THE ARTOF FASHION

Blurring the boundaries of Art & Fashion This dynamic short course explores the influence and impact of art on fashion and luxury. Held during the premier International art show, Art Basel Miami Beach, participants have the opportunity to gain a real understanding of the influence and ‘power’ that art has always exercised on style and the way we dress.

Designers have, in fact, consistently fed their imagination with stimuli from art. Meanwhile, it is also true that today the fashion industry is the most important supporter and promoter of contemporary art.

Participants will learn about collaborations between artists, fashion brands, and luxury houses, and take a look at the various roles and work involved in the design of a successful art & fashion capsule collection, in the activity of trend analysis, pop-ups, digital strategy, and business and marketing for fashion & art collaborations.

The course also consists of a visit to the Design District luxury stores to analyze window and pop-up Art Basel displays, and a half-day visit to the Art Basel fair to further enhance their experience with fashion and art. By the end of the course participants will have an understanding of Art and Fashion collaborations and other roles in these diverse and vibrant industries, as well as an introduction to Istituto Marangoni study methodology.

The week will conclude with an illustrated presentation of a creative project proposal, supported by research materials including for example; illustration, color charts, photos, and images.

AvocationalShort Courses

3 Weeks

This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process, to basic drawing and illustration techniques, and the study of trends. The course also explores the role of the fashion designer with participants working on creative research for an individual design collection via a vocational learning approach.

Week 1The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, colour charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the silhouette, colour palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion.

Week 2Starting from creative research to foster personal inspiration, participants are guided to develop basic silhouettes and coordinate outfits with fabric and colour selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence a contemporary collection.

Week 3Based on inspiration linked to a selected theme, participants put together a basic fashion design collection supported by appropriate technical information, including colour charts, inspirational materials or mood board. Participants put into practice the acquired knowledge from the previous weeks and prepare a presentation of their work as a basic collection portfolio, to receive a final holistic critique.

FASHIONDESIGN

2120

AvocationalShort Courses3 Weeks

GARMENTCONSTRUCTION

Pattern-cutters create patterns based on illustrated designs that are used in the construction of fashion garments. In this short course participants are introduced to the most important elements of pattern cutting techniques, focusing on cut and construction in garment making, providing participants with key pattern-cutting skills that may be applied to basic garment construction, as well as seeking new perspectives in cut via a vocational approach to learning.

Week 1The objective of the week is to understand the basic principles of pattern cutting, the relation between volume and proportion, and the flat diagram. Participants will learn how to reproduce body shape on paper, and how to create and assemble a paper sample. Practical application through hands on exercises will assist in individual development. An introduction to the principles of sewing is also included.

Week 2The objective of the second week is to understand the basic principles of draping; looking at how to create volumes directly with toile for a different workflow perspective, and the importance of fabric manipulation and use of different grains. Participants will also be shown how to finalize their work transforming the fabric piece into a diagram.

Week 3The objective of the final week is to bring all the elements together from the previous two weeks, putting into practice the techniques acquired, and working on an individual pattern making piece. Participants will also be introduced to the concept of sustainability and will be offered the possibility to further practice their skills in order improve an image, or recreate a new piece out of used garments. A final presentation of all works will be shared and discussed at the end of the programme.

The Fashion Design & Cruise Collection is a summer experience program which gives participants the opportunity to gain knowledge and understanding behind the designing of a cruise collection for an existing brand. Personal learning is accomplished by exploring how creative ideas are formulated and communicated to a specific target audience, in addition to the importance of the creative considerations of the designer’s role.

The course is offered to participants of two different levels; introductory and advanced. The introductory level is for students who have no design skills but would like to understand how to create a cruise collection. The advanced level is for current students who already have skills and knowledge in fashion design and garment construction;

Introductory Level:The objective of the course is to provide an introduction to basic drawing and design techniques used in fashion design followed by an analysis of the brand and the principles of developing a cruise fashion collection.

Advanced level:The objective of the course is to expand individual skills by exploring advanced fashion design techniques followed by an analysis of the brand and the principles of developing a cruise fashion collection specific to the brand in question.

AvocationalShort Courses

3 Weeks

FASHION DESIGN& CRUISE COLLECTION

2322

FASHION STYLING, IMAGE& PHOTOGRAPHYAvocationalShort Courses3 Weeks

This dynamic short course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will evaluate aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will work on the development of an individual style through the construction of a ‘total look’ and capture it in a photo shoot via a vocational learning approach.

Week 1Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research.

Week 2Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of color, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative.

Week 3Style definition & photo shoot: Participants will bring together their experience and work undertaken during the previous weeks to define, develop and present a particular style ready for a photo shoot, collating and editing their work for presentation and review in an individual stylist portfolio or style book.

Fashion brand and collection positioning, management skills for a fashion business plan, competitor analysis, luxury brand structure and sales capacity; these are just some of the important business practices introduced in this short course.

Week 1Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison.

Week 2This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands including commercial international distribution and sportswear chain stores. Product placement via competitor analysis is also explored.

Week 3The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding. Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection.

AvocationalShort Courses

3 Weeks

FASHIONBUSINESS

24 25

This short course will guide participants through the latest fashionable trends in contemporary interior design. It encompasses the definition of a style through an interior design scenario, helping participants to improve their aesthetic sense and skills in décor. This course will challenge participants’ ability to interpret the world of interiors and home collection, their use of complementary styles, colours and lighting effects via a vocational approach to learning.

Week 1Participants are introduced to the planning of an interior design space through an analysis of contemporary trends in the industry, and to the use of innovative project planning and presentation techniques. They gain an understanding of which styles and aesthetic languages are more appropriate for high-end residential interiors, and how the use of creatively researched elements and images can contribute to elaborating a concept.

Week 2Participants work on the creation of a project for an interior space with an analysis of the materials to be used, highlighting appropriate colour schemes to create harmony for a contemporary ambiance. They will gain an overview of the latest design products, together with an understanding of the evolution in contemporary home design. Analysis of furnishing and lighting further assists in understanding the importance of aesthetic perception and style applied to the interior design space.

Week 3In the final week, participants further explore lighting design solutions used to create spaces with a unique atmosphere. They will aim to create a final design proposal that defines each aspect of the project process based on an understanding of the concept of global luxury lifestyle. The proposal will be the culmination of the first two weeks of activity and will be supported with the presentation of a final interior project layout.

INTERIORDESIGN AvocationalShort Courses3 Weeks

25

AvocationalShort Courses

3 Week

DIGITALGRAPHIC DESIGN

Communicate via digital graphic designThis course explores the world of digital communication through the analysis of the new ways of using graphic content and the evolution of publishing in the digital age. In the communication sector, where digital contents dominate, graphic design is increasingly important. Graphic design skills are also essential for the new online communication professions and job opportunities.

Week 1The first week of the course provides participants with digital graphics basics in order to develop and present their ideas. Using the software Adobe Photoshop CC, participants will learn key skills to represent their projects. Adobe Photoshop CC will be presented as a tool for processing images, from composition to selection, export and printing. In addition to practical lessons on image editing techniques, theoretical photography lessons will also be held, where the impact of technologies and new media in the production of digital images will be explored.

Week 2In the second week the course, basic theoretical and practical tools for the application of vector graphics used in different contexts of visual communication will be presented. During the practical lessons, the participants will create a series of pictograms/ideograms to be applied in different visual contexts. As part of the design approach, several case studies will be analyzed, allowing participants to understand the interrelation between design techniques, synthesis, graphic style and visual coherence. The tools used are Adobe Creative Suite CC software in particular Illustrator, specific software for vector graphics and illustration.

Week 3The third week of the course presents the basic theoretical and practical tools to understand the fundamentals of layout design and type usage. Furthermore, participants will learn how to design a multipage layout, the use of grid systems and visual hierarchies through the realization of a simple editorial project. In parallel to the practical activities, theoretical introductory lectures will be held on web design, with a focus on aspects of UX design and UI design. Participants will be introduced to and explore how to develop work with Adobe InDesign, a professional software used in the graphic industry.

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Executive Courses2 Weeks

ADVANCED FASHIONBUSINESS & DESIGN

Updating fashion identity & vision This course aims to enhance collection design skills, and provide a contemporary business vision, to improve portfolios or help redefine individual creative profiles. Aimed at individuals already working in the industry, or with some prior study in fashion design, participants will analyze the fashion market and explore the creative processes behind the creation of a successful portfolio, discovering how to reformulate their own ideas and translate them into a more coherent and effective visual representation. Through a mix of research and an analysis of existing brands, markets and customer profiles, participants will have the opportunity to create or update a capsule collection, with an understanding of new developments in the industry from both a design and business perspective. At an advanced level this short course encourages the development of individual creativity, while also being open to connect to current trends and issues in fashion today. The overall aim of the course is to acquire or update skills to enhance collection portfolios, and to instill innovation and creativity via new insights in marketing, promotion and brand identity.

Week 1The first part of the course opens up via study into market analysis on macro trends and competitor analysis. Meanwhile with the goal of fostering personal inspiration and creative research; acknowledged as a fundamental base for the preparation and development of individual projects, participants also take a look at contemporary trends and current issues in the industry such as sustainability, and the new buyer / consumer. During the week focus moves onto transferring research to an individual and practical fashion theme that also responds to market trends. Participants are also shown ways of translating creative design ideas into focused projects that combine suitable aesthetics with target market requirements.

Week 2Working from both a design and business point of view, this week analyses the relationship between the creation, and the effective communication, of a fashion style. Participants will begin to present their work via inspirational creative figures, suitable fashion illustrations, and technical charts. They will also consider the target audience and look at how to define and create a digital strategy, focusing on branding in the Digital Era. Participants are guided to conclude the course with a presentation of works that combine the creative aspects of collection design, with reflections on new business and promotional aspects appropriate to their chosen reference market.

Executive Courses2 Weeks

ADVANCED FASHIONBUSINESS & STYLING

Redefine the power & influence of style This course aims to define and enhance fashion styling skills with a focus on brand and market analysis, trends, communication and customer profile. The overall aim of this short course is to highlight and redefine brand image, and essentially understand the ‘power’ of style. Aimed at individuals already working in the industry, or with some prior study in fashion styling or design, participants will analyze and explore various strategies in the creation of a successful styling proposal. Work will involve written and visual research, together with insights into visual merchandising, target markets, and budget costs in project planning for a styling proposal. At an advanced level this short course encourages the development individual creativity, while also providing a chance to update an individual lookbook or styling proposal.

Week 1The first part of the course introduces a brief study into market analysis and macro trends within a fashion and design environment. The course then moves forward looking at contemporary trends and key notions in photography, visual research techniques & mind mapping, color psychology, and the new buyer / consumer in a digital age. Techniques of customer profiling, and issues in artificial intelligence and augmented reality are also discussed. As the week progresses, the emphasis moves onto visual display strategies and visual retailing. ln-store visits to some of Miami’s more fast moving boutiques and forward thinking stores provide participants with direct examples of how to translate and communicate style in relation to target market requirements.

Week 2Working from both a styling and business point of view, this week explores the influence and power of effective communication in fashion, both online and offline. Participants will learn and understand what makes style successful on social media channels, while exploring target audiences, influencers, Instagram narratives and content marketing strategies, experiential marketing, and in-store technology to name just a few. Participants will also have the chance to put together their own styling lookbook or proposal focusing on branding in the Digital Era, incorporating style – image – promotion, as well as a reflection on issues in retail display, and in innovative styling promotion.

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FASHION VISUALMERCHANDISING

Present & display fashion products, image and style Discover the creative techniques of visual merchandising and visual display used by fashion companies and brands to maximize the profitability of a window display or of a retail store. This short course looks at the fundamentals of fashion visual merchandising from displaying and styling a fashion product, to designing a store window and in-store installation. The course also explores the fundamental aspects of consumer behavior, key to creating a unique buying experience for every customer, and to building a loyal customer base.

Participants will be introduced to visual merchandising by exploring its role within the current fashion retail market, as well key visual communication strategies employed to attract the customer and promote a sale.External store communication will identify some of the key design methods used in facades, access, and windows. In the first week focus is on researching successful and alluring displays, and the distinctions between presenting for commercial retail stores and luxury markets or boutiques.

Moving on through the program participants look in more detail at image, layout, and the window display. Internal visual merchandising communication strategies will be introduced investigating key methods of store layout and in-store design in terms of props, fixtures and materials. Display methods utilizing styling, space assignment according to sales objectives, and the importance of product grouping will also be introduced. Throughout the course participants will also gain a broad overview into the importance of branding to further understand consumer engagement.

The last part of the course focuses on the product including levels of display and sales, and further investigates the retail experience from a consumer perspective. Participants may expand their understanding of visual merchandising by exploring retail concepts and strategies that embrace both digital and physical mediums to promote the ‘brand experience’. The final week also covers the importance of customer loyalty, after sales techniques and the overall ‘customer experience’.

During the course participants will have the opportunity to develop a basic visual research folder with design boards, and understand the rationale behind key visual merchandising concepts.

Executive Courses8 weeks (evenings)

FASHION PRODUCTION& SUSTAINABILITY

Executive Courses8 weeks (evenings)

Communicating the ethical garmentToday, sustainability is an essential quality that must be present in order to appear credible in the international scene and the world of fashion is paying close attention to the themes related to sustainable development, from the improvement of the production process to its communication. On this course participants will have the opportunity to analyze sustainability as an essential quality in fashion, and as a vital tool for building a reputation as a credible player in the international fashion system.

The course takes an interesting look at a series of initiatives launched in the textile, clothing and accessories sectors, which have led to the creation of the ethical garment as a key component of an aesthetic and active, or socially correct lifestyle.By adopting a strategic approach to the concept of sustainability, participants will analyze the impact of sustainable issues on fashion production processes, and the changes required to implement new sustainable company policies.

The course takes a look at the production chain and the production systems of eco-sustainable fibers and fabrics, their uses and properties, analyzing interesting case studies of companies that have already adopted, and successfully implemented, sustainability as a key factor in innovation; including corporate social responsibility (CSR).

The life cycle of the fashion product has changed over the years, continuously increasing the frequency of purchases via the fact that products quickly become obsolete, or via fast fashion market options. During the course participants will examine product lifecycles, as well as sociological aspects of a fashion product, including image, durability, and consumption, enabling them to understand more in depth the evolution of the supply chain, and how designers create and design a sustainable fashion collection.

During the course participants will also learn about strategic communication tools used to increase brand value, and promote sustainable production processes to give a competitive market edge.

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FASHIONDESIGNAvocational Level Courses12 Weeks

Design, create, and develop styleFashion Design courses provide participants with an opportunity to experience the world of fashion; learning key techniques and skills to design and create menswear or womenswear, while responding to changing needs, trends and influences of the fast paced internationalfashion and luxury industries.

Fashion designers are the inspiration for creative ideas and new trends, not only in clothing, but also in fabric development. They construct collections based on an informed understanding of art, design, fashion and the role of creativity, applying knowledge of materials and fabrics to create fresh new ideas for fashion.

From skills in sketching and fashion illustration, these courses aim to give as much opportunity as possible to aspiring fashion designers to experience techniques in fabric and clothing manufacturing, garment and collection design, pattern cutting and garment making, as well as exploring key notions in the history of dress, key fashion trends, and the fashion system.

For personal enrichment and enjoyment, avocational courses are offered in a series of two (2) distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. This enables a ‘flexible learning experience’ for participants to select and build on their own experience and personal achievement.

Avocational courses available in Fashion Design:

Fashion Design & Illustration • 12 weeksThis course starts with an overview of sketching and drawing techniques for fashion. Participants are also introduced to pattern cutting basics, and the principles of art and dress in history, necessary for design research and to cultivate a creative vision. Participants discover the fundamental ‘base’ to designing for fashion, understanding skills that designers use today.

Fashion Design Collection • 12 weeksIn this course, participants are encouraged to develop skills in order to design fashion collections, based on an informed analysis of body proportion, the influences of art and culture on design, as well as exploring fabrics, garment construction, and the marketing of ideas in collection design.

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Avocational Level Courses12 Weeks

FASHIONSTYLING

Define and reinvent image for fashion shoots and personal styleShort courses in Fashion Styling provide participants with the principle techniques in creating contemporary images for fashion magazines and online media channels.

Fashion stylists play a major role in the style and image of a fashion collection, brand or product. Stylists work on the presentation of creative ideas and upcoming trends to produce successful visual communication proposals for magazine photo shoots, editorial and advertorial campaigns, for online brand promotion, or social media channels to name just a few.

Starting with theoretical concepts related to image, styling, photography and visual communication, participants are introduced to key notions and techniques in graphic design and photography, in creating and editing real photo shoots, as well as editorial styling proposals for magazines, blogs and social media.

Participants also take a close look at marketing for fashion brands and learn how to apply visual communication skills to communicate the right image and message in order to create marketing proposals for a strong brand identity. To further enrich participants understanding and appreciation of this global, fast paced industry, cultural issues cover the history of art and dress, a brief history of photography and image, and the ‘fashion system’.

For personal enrichment and enjoyment, avocational courses are offered in a series of two (2) distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. This enables a ‘flexible learning experience’ for participants to select and build on their own experience and personal achievement.

Avocational courses available in Fashion Styling:

Introduction to Fashion Styling • 12 WeeksThis course starts with an introduction to styling for the fashion industry, together with an overview of the ‘Fashion System’. Visual communication and presentation skills are introduced, alongside basic techniques in creative writing for print and online media proposals. The history of Art and Dress further supports participants understanding of style through key historic periods, as well as a basic history of fashion photography and iconographic research.

Image Development • 12 WeeksThis course takes a look at fashion communication and image through digital media and social networks, including the influence and impact of social media on traditional communication processes. Participants are introduced photo shoots, and to how style can be used to communicate a message or story. Skills in graphic design are further developed to create a personal blog supported by individual research.

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FASHIONBUSINESSAvocational Level Courses12 Weeks

Managing Business & CreativityFashion Business courses provide participants with an opportunity to experience the world of fashion via a industry specific blend of key perspectives in fashion business; studying some of the key skills that support the exciting role of ‘business’ in Fashion.

Fashion business professionals are the driving force behind the stimulating and competitive worlds of fashion and luxury. With a comprehensive knowledge of the fashion scene business profiles cover all areas including production, communication and marketing,buying, merchandising and retail, to name just a few.

Starting with an introduction to basic business models, these courses provide an opportunity to experience a variety of business principles directed to the fashion industry including brand management, product development, fashion marketing and communication, fashion media and key trends. Exploring key notions in sustainability and digital marketing are also prime current issues that support the role of ‘business’ in fashion, and further assist participants understanding of an effective business plan.

For personal enrichment and enjoyment, avocational courses are offered in a series of two (2) distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. This enables a ‘flexible learning experience’ for participants to select and build on their own experience and personal achievement.

Avocational courses available in Fashion Business:

Business in the Fashion System • 12 weeksThis course starts with an overview of the fashion system, its protagonists, and the ‘language’ of fashion. Participants take a look at the principles of business practice, together with fashion marketing and current key trends, gaining an understanding of business values for the fashion and luxury industries.

The Business & Marketing Environment • 12 weeksThis course gives participants an opportunity to investigate the business marketing ‘mindset’, as used in key industry roles. They explore the environment around the fashion industry from a social and sustainable point of view, while gaining an understanding of various areas including leadership, finance management and control, and the fashion-buying arena.

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INTERIORDESIGNAvocational Level Courses12 Weeks

Living through designInterior designers work on an enormous range of projects, from corporate interiors including hotels to office space, to high-end residential projects and ad-hoc private ventures. These short Interior Design courses enable participants to gain key skills, and explore the inspiring world of contemporary interior design.

Starting from basic drawing skills for design, alongside the configuration of space, the choice of materials, colors and finishes, participants have the opportunity to move on to discover more advanced technical drawing skills in order to create furniture layouts and choose and specify products, including for example how to incorporate lighting and control illumination. Mood boards, color palettes, and material boards are created to further define project ideas and assist in creating effective project renderings.Alongside creative design skills, all courses are designed to encourage and guide participants in developing a critical and analytical approach that will allow them to interpret specific project briefs, and provide the foundations for their own innovative and creative solutions.

The aim of these courses is to introduce participants to the exciting world of interiors by focusing on key interior design methods and skills, and provide a pragmatic experience in contemporary interior design. For personal enrichment and enjoyment, avocational courses are offered in a series of four (4) distinct levels ranging from a foundation introductory level, working through to a higher comprehension of skill and study. This enables a ‘flexible learning experience’ for participants to select and build on their own experience and personal achievement.

Avocational courses available in Interior Design:

Interior Design Fundamentals • 12 weeksThis course introduces participants to the fundamental components of an interior project including space, form, and design elements. Basic representation and expression skills will be developed including hand drawing and sketching, as well as primary software programs for CAD technical drawing. Participants will also study the history of art, design and visual culture, to encourage creative thinking and increase their overall appreciation of the field.

Interior Design, Projects & Process • 12 weeksIn this course participants will be guided in developing an interior design project that responds to a given brief. Ideas and inspiration will be managed through a controlled process to meet the needs of the brief, while also considering a contemporary approach to trends and research. Suitable colors, materials and finishes will also be explored and selected for the project. An introduction to 3-dimensional drawing in CAD together with hand-drawn coloring and rendering techniques will assist in the presentation of ideas.

Contemporary Interior Design • 12 weeksThis course looks at the real ‘concept’ behind important interior design projects. Participants are taught analytical and interpretive skills in relation to different interior environments for example: office space and high-end residential projects. They investigate contemporary interior locations analyzing space, function, and style, and from a solid practical design base will be guided in creating their own conceptual proposals by applying more advanced visual communication and design skills.

Interior Design Experience • 12 weeksThis course allows participants to develop an interior space that is focused on a sensorial and experiential vision. Participants investigate the idea of ‘wellbeing’ in design, and the influence and impact of design features on human behavior. All design elements will be guided and controlled in a holistic approach that harmoniously balances personal ideas and style with technical requirements. The integration of illumination and lighting as an essential interior design element will be examined and conceptually integrated into their own individual project proposals and illustrated through final project drawings.

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Istituto Marangoni would like to thank graduates for providing the pictures that appear in this prospectus:Guillaume Barrau, Melisa Boyalikli, Giulia Burti, Carola Cass, Albano Mikhail Errol, Lian Huijing, Patricia Humm, Jieun Lee, Naoi Magaki, Fernanda Morales, Alesya Prikhodko, Olesia Sira, Wendy Starkis,Artem Velizhanin, He Yiru, Miao Yuhang, Zoe Zanon, Giulia Zenucchi.

CREDITS

Material costs:Additional short course material costs may occur during studies and depend on the chosen course (these may include, but are not limited to, for example, specialist design materials, or tools).

CONTACTSIstituto Marangoni MiamiIstituto Marangoni Building 3700 NE 2nd Avenue · FL 33137 · Miamit. +1 (0)305 424 9434miami@istitutomarangoni.com

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The information in this prospectus relating to study programmes is correct at the time of publishing and every attempt is made to ensure its accuracy. However, it may be necessary for the school to make some changes to the information presented following publication – for example, in order to deliver the very highest quality programmes, courses are constantly reviewed to ensure an up-to-date curriculum. In making any such changes, the school will aim to keep changes to the minimum necessary to achieve the required quality of experience.

Miami School extra information:While Istituto Marangoni Miami (IMM) is an affiliate of Istituto Marangoni, it is solely responsible for the courses, workshops and seminars offered on its campus. IMM is committed to communicating in a timely and accurate manner; however, it is important for all Catalog users to understand that this publication is not intended to create any guarantees about current short courses and continuing education offering by IMM. Current and potential students should seek clarification and/or assistance from an IMM advisor or administrator regarding any question pertaining courses and policies. Please refer to the current IMM Catalog for more information.