REISIG PROFESSIONAL PORTFOLIO St. Paul Public Schools

Kenai Peninsula Borough School District (KPBSD) Strategic Communications Plan: I created the first annual strategic communications plan for three different organizations including the Community Action Partnership of Western Nebraska (CAPWN), Scottsbluff Public Schools (SPS) and KPBSD. In order to keep the included sample brief, the included plan lists only the main goals and does not include the specific objectives, strategies, and action steps. Peninsula Clarion School of the Week: I worked with the editor at the Peninsula Clarion to create a weekly feature story, “The School of the Week”. The district was given the liberty to choose the topic and write the content for each article. The Clarion also agreed to feature all 44 schools, despite the fact that not all of the schools resided directly in the newspaper’s coverage area. The included article highlights Seward Middle School. Kenai Peninsula Borough School District Press Release: This particular press release covered a potentially contentious topic; the curriculum audit recommendations. Teachers had concerns that the audit recommendations would be used in individual staff evaluations or to single out particular schools. The public had concerns that the audit showed only the things that needed to be corrected in the schools. Other Alaska school districts had previously suffered very negative media coverage from curriculum audit recommendations. This press release was part of our strategy to address these concerns proactively. All media had been briefed throughout the process. Kenai Peninsula Borough School District Annual Report: Over 50,000 people reside in the Kenai Peninsula Borough. Previously the district printed a total of 750 copies of the annual report, and often had several hundred left at the end of the year. The new annual report aligned with the key messages of the district:

KPBSD is central to the community.

KPBSD is a good steward of taxpayer dollars.

KPBSD has thousands of diverse successful stories of students. The new annual report was distributed via multiple avenues to reach all 50,000 residents of the Borough. Scottsbluff Public Schools Bond Webpage Wireframe: This bond referendum was a success. A bond had not been successfully introduced in this district in over 50 years. The strategic communications plan was recognized by the National School Public Relations Association with a Golden Achievement Award. The included webpage wireframe was one element of the overall strategic communications and marketing plan.