Landrumhr.com

IncreasingRelevantTrafficThrough

LowHangingSEOFruit

DeborahBrousseauDirectorofMarketing

Theprocessofoptimizingyourwebsitesothatitshowsuphigherintheresultslistwhenpeoplesearchforwordsandphrasesrelevanttoyourbusiness.

SEO– SearchEngineOptimization

• Ifdonewell,itcanbethesinglemosteffectivewaytodriverelevanttraffictoyoursiteandgenerateleads.

• Ifdonepoorlyornotatall,potentialcustomerswon’tbeabletofindyouonline.LOSTREVENUE

WhyShouldYouCare?

1. Don’tchasealgorithms.

2. Understandsearchengines’businessmodels.

3. It’snotasetitandforgetitthing.

4. UseCaution.Itispossibletodothiswronganddamageyourbusiness.

ThingstoKeepinMind

1. Whowouldbeonlinelookingforservicesorproductsyouprovide?

2. Whatwouldtheytypeintofindthoseservicesorproducts?

3. Whattypeofwebsitewouldtheyexpecttofindaftertypingthatquery?

KnowYourAudience– Writethisdown!

• Thisisasearchresultspagefortheorganiclistingsforthequery“PensacolaITcompany”• First,howmanyactual IT

companies doyouseehere?

• Whichoneofthese thingsdoesnotbelong?

LowHangingSEOFruit

1st LowHangingFruit– SecureCertificate• https://www.yourwebsite.com

• Redirect alloldurls tothenewones– NoDuplicateContent!

• UpdateyourRobots.txt file

• Update internal linksandassets usinghttplinks

• AddthenewhttpspropertytoyourGoogleSearchConsole Acct.

• Createanduploadanewsitemap

2nd LowHangingFruit– SiteSpeed

• Test inGoogle’s PageSpeed Insights

• Smallwinsonmostimportant pages

• UseKraken.io forimageoptimization

3rd LowHangingFruit– Content

• IdentifyExperts

• Something isbetterthannothing

• 1-2pagespermonthtostart

4th LowHangingFruit– Keywords

• Whatisthepageofcontentabout–shouldbeonething

• Dosome research =<5minutes

• Chooseaprimarykeywordphrase

• Makesurethatphraseisintheurl &metatitle /description

5th LowHangingFruit– XMLSitemap

• XML-Sitemaps.com – freetoolupto500pgs

• Crawlyoursite,removeanyunwantedpages

• Uploadxmlsitemap toSearchConsole

Resources

• StayintheknowwithSEL,Portent,&Moz

• Paidmonthlynewsletter ($30mo)–SEN.Allnewsandtrends

• GoogleAnalytics

• SearchConsole

• GoogleMyBusiness

TimeTrapstoAvoid

• Optimizingoldoroutdatedpages.Focusonmostimportant pgs first

• Writingtonsofcontent justtogetmorepages. Ithastoberelevant.

• Metakeywordstags– Googledoesn’tusethis forSEOanymore

• Toomanysocialmedia accounts.Focusontheonesmostrelevanttoyourtargetmarket.

Thankyou!