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Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student James Tolar, Undergraduate Student © The University of Alabama MIS Program, 2013 e1

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Page 1: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

Increasing Participation at AIS Chapter Events

Dr. David Hale, Program Director

Raychel Martin, Graduate Student

Joshua Douglas, Undergraduate Student

James Tolar, Undergraduate Student

© The University of Alabama MIS Program, 2013 e1

Page 2: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

2

The Process

Set a GoalIdentify RoadblocksOutline Possible FixesImplement Solution

© The University of Alabama MIS Program, 2013

Page 3: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Our Goal

To continue to build upon the success of our organization to Be more effective at recruiting and retaining membersBuild professionalism among our members

So we can preserve the value of the MIS degree from The University of Alabama.

© The University of Alabama MIS Program, 2013

Page 4: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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UA-AIS Background

Over 400 members in The University of Alabama AIS Chapter

Chapter sponsors over 30 events a yearCommon to have full participation

© The University of Alabama MIS Program, 2013

Page 5: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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UA-AIS Background

Various subgroupsWomen in ITCapstone Minority Information Systems SocietyInformation Technology SocietyPeer MentoringAmbassadors

Partner with a variety of corporate sponsors

© The University of Alabama MIS Program, 2013

Page 6: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Pinpointing Issues

Finding ways to:Develop leaders who will take initiativeDetermine audienceIdentify chapter needsDesign multifaceted eventsInstitute effective advertisingGather chapter feedback

© The University of Alabama MIS Program, 2013

Page 7: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Developing a Solution

© The University of Alabama MIS Program, 2013

Page 8: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Designing a Successful Event

Event PlanningFundingAdvertisingStudentsFacultyCorporate sponsorsAlumni Feedback

© The University of Alabama MIS Program, 2013

Page 9: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Event Planning

Professional EventsInterview Prep SessionResume ReviewsLuncheons with Corporate PartnersNetworking Events

Social EventsBowling NightGame NightAll Fired UpUptown ArtWelcome Back Event

© The University of Alabama MIS Program, 2013

Page 10: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Advertising

Emails

Hype Videos

Recruitment Videos

Social Media

© The University of Alabama MIS Program, 2013

Page 11: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Email

© The University of Alabama MIS Program, 2013

Page 13: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Recruitment Videos

Corporate

What is MIS?

© The University of Alabama MIS Program, 2013

Page 14: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Social Media

Twitter

Facebook

LinkedIn

Wordpress

© The University of Alabama MIS Program, 2013

Page 15: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Funding

Resume BookSGA helps fund the production

of our resume booksAIS Dues

-Help sponsor resume book printing, open house events, and resume review sessions

Fundraising

-We sell t-shirts that represent our various affinity groups*WIT t-shirts/cups

*CMISS t-shirts/cups

*AIS apparel© The University of Alabama MIS Program, 2013

Page 16: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Resume Book

Sums up the organization

Students buy-in to gain exposure with corporate partners

Gets faculty involvedGets corporate

partners excited about students and the program

© The University of Alabama MIS Program, 2013

Page 17: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Students

Ambassadors40 JuniorsCoordinate program’s

functions and meetingsHelp corporate

sponsors set up presentations

Training for organizational officers

© The University of Alabama MIS Program, 2013

Page 18: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

Students

Organizational officersAIS, CMISS, ITS, and WITMember Team Lead Ambassadors Officers

18© The University of Alabama MIS Program, 2013

Page 19: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Affinity Groups

© The University of Alabama MIS Program, 2013

WIT CMISS

ITS

Page 20: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

20© The University of Alabama MIS Program, 2013

Mock Interviews Faculty Sponsor Meetings

Resume Reviews

Faculty

Page 21: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Corporate Sponsors

© The University of Alabama MIS Program, 2013

Bowling Night

AIMS Food Scholarships

Page 22: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Feedback

StudentsWIT SurveyClass Discussions

Corporate PartnersClient Satisfaction SurveysOfficer Follow-up

© The University of Alabama MIS Program, 2013

Page 23: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Exercise

© The University of Alabama MIS Program, 2013

Page 24: Increasing Participation at AIS Chapter Events Dr. David Hale, Program Director Raychel Martin, Graduate Student Joshua Douglas, Undergraduate Student

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Identifying Issues

Briefly state your student chapter’s goal(s)

List events that would help meet your chapter’s goal(s)

Brainstorm effective ways to advertise events to chapter members

Identify possible inhibitors in achieving high attendance

© The University of Alabama MIS Program, 2013