John PaulFounder & CEO

about plackal

• Founded mid 2011

• We develop consumer apps: 3.5 million + downloads – iOS, Android, Windows Phone, Windows 8 & Blackberry 10

• 1st prize at Samsung Smart App Challenge 2012

agenda

• introduction

• downloads

• ratings

• revenues

• q & a

introduction

• Discussion focused on Play Store

• Experience varies from app to app

• Trial and error, Internet, Analytics

• Inputs from fellow publishers

downloads

• Organic / Viral / Featured / Brute Force / Pre-install

• Plackal – Organic + OEM Pre-install

• App store SEO

• Word of mouth

app store seo

• app category

• Retention

• Engagement

• Ratings

• Updates

• Localization

• Page rank

• Key words

User experience

example

example

observations

Pros

• Cheap• DIY• High quality users

Cons

• Unpredictable• Slow

ratings

• Respond quick, real quick

• Engage – email, social and in-app

• Localization = better ratings

• NEVER rig the system (paid ratings & downloads)

revenues

• Monetization – paid, free, freemium

• Ad model requires 10s of million users

• Ad revenues fluctuate

• The eCPM enigma

• Ad mediation

revenues• Analytics

• Interstitials & video ads work for some categories

• Build your moats

• Build features that users see value in

• Freemium + subscriptions is our choice

example

Google Mobile Analytics

Google Admob

q & a

• Questions?

• Ideas?

• Suggestions?

thank you!

+91-988-602-4826

john@plackal.in

http://plackal.in/