increasing conversion
TRANSCRIPT
First…
O Make it easyO Add site searchO Provide desired phone number and
email formatO Ensure Consumer Trust
O Privacy policy and Verisign Trusted
The CTAO BIGGER is Better
O Get started today/Talk to an Expert/Get your Free Quote
O Natural Language
O Color is KEY
Font and ColorsO Font without feet- Sans-Serif
O What Does Your Website's Color Scheme Reveal About You
O Those who use blue on their sites tend to be self-controlled, smart and reliable. If this is you, you could consider yourself a deep thinker with many admirable traits.
VideosO Try out different thumbnailsO Avoid auto-playO Insert CTA to end of videoO Use directional cues to point
consumers to conversional goalsO Optimize videos by putting them on
Youtube