INCREASING A TOUR OPERATOR’S EMAIL ENQUIRIES BY

A CASE STUDY forTour operators

822%brought to you by MarketJump.Co

CASE-STUDY REPORTClient:

Product:Cost:

Previous Marketing:

Problems: • Not enough customer enquiries• Customers not buying premiumtour packages• Too quiet in 'off-season' to maintain staffing requirements

Social media, Facebook Ads & Google Adwords (self-managed),tour directories, local advertising

Tour Operator, Vietnam

$500-$2500 (USD)Multi-day Custom Tours

STEP 1 - RESEARCHDefine Ideal Target Audience: 35-55 year old couples fromEurope, Australia & New Zealand wanting a 3-4 star tour experience.Highlight preferred tour packages: 5-10 day tour packages,including accomodation, food and transport.

Analyse Google keywords: Choose only keywords that alignwith target demographic, and proposed ad spend.

Research local competition: Use Adwords spy software to compare keywords, ad wording and ad links.

Analyse Google Analytics: Confirm target market activity and online search habits, set up conversion tracking.

STEP 2 - CREATIONCreate Google Adwords Ads: Using keyword research, target audience copywriting and custom landing page url.Create custom landing pages: Utilise images and text that engage the target demographic, along with proven conversionrate optimisation methods to increase click throughs.

Link landing page to client’s CRM: Emails captured from the landing pages are sent directly to the clients Hubspot account.

Set-up conversion tracking: Insert Google Tag Manager to link all steps together so conversion tracking is possible.

Create landing page variations: Use A/B split-testing to increaseconversion rates and reduce cost per lead for client.

STEP 3 - OPTIMISATIONOptimise Adwords Campaign: Refine keywords used, text and test dynamic keyword insertion to reduce cost per click.

Split-test landing pages: A/B split-test images, text, button placement, interactive media, etc, to increase conversion rates.

STEP 4 - RESULTSCost per click:

Ad Conversions:Email leads:

Sales: Massive increase in preferred multi-day tours

€1.67 down to €0.60 — 278% decrease in cost

9 up to 74 per month — 822% increase in leads0 up to 94 per month

After running the campaign for just 3 months, our team wasable to achieve the following results:

WORKING WITH USMarket Jump helps tourism operatorsaround the world to get more leads andgrow their business with predictability.

We understand your customers and your industry, because we’ve been in it fornearly 15 years.

Your marketing campaign will be handled by Premier Google Certified Partners who manage just over $1million USD in client’s advertising budgets - EVERY MONTH.

"If you are ready to invest in the growth of your business’ future, get in touch with me today and see if you qualify to work with our team."

- Billy TaylorCo-Founder & Manager of Market Jump

billy@marketjump.co

billytaylor.nz

@iambillytaylor