increase social media results rodirect 2011
DESCRIPTION
Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania http://www.michaelleander.meTRANSCRIPT
![Page 1: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/1.jpg)
Email Marketing & Social Media Marketing Masterclass
- part 4 -
Michael Leander 01-11-11
More information here www.michaelleander.com | www.michaelleander.me
![Page 2: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/2.jpg)
11 tips to increase social media marketing results
More at follow-up webinar
![Page 3: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/3.jpg)
![Page 4: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/4.jpg)
![Page 5: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/5.jpg)
90-9-1 rule of thumb
• 90% will only consume content
• 9% will engage periodically, but only when the conversation stirkes them as interesting
• 1% is the engaged audience driving the conversation in your social community. They support and provide value for the community to read, hear, view
![Page 6: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/6.jpg)
![Page 7: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/7.jpg)
www.namechk.com
Check your vanity - Conduct search - Go to ”available” - Establish your profile - Write a short message
- Refer to other platforms - Include contact details
![Page 8: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/8.jpg)
www.socialmention.com
Listen and alerts - Setup alerts for your brand names / company name etc - Take notice of your sentiment - Interact with ”talkers” - Beware of what people see when using services such as social mention
![Page 9: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/9.jpg)
On Twitter and elsewhere consider having different ”profiles” to attract different people
![Page 11: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/11.jpg)
11 tips to increase social media marketing results
More at follow-up webinar
![Page 12: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/12.jpg)
![Page 14: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/14.jpg)
Be conscious about social search
![Page 16: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/16.jpg)
Repurpose content and show case your stuff in multiple channels
![Page 18: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/18.jpg)
Be sure your products and services can be reviewed, rated
![Page 19: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/19.jpg)
Realistic engagement rates
1% engagement rate is good !
Article about this topic http://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/
Percentage of people who were exposed to the message and either commented or liked!
Links are tracked
differently
![Page 20: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/20.jpg)
How your messagers are created – copy writing matters
• In Twitter
• In Facebook
• In Linkedin
• On your blog
• etc
![Page 21: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/21.jpg)
Pictures matter, but is this offensive?
![Page 22: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/22.jpg)
• http://www.facebook.com/photo.php?fbid=2097092942785&set=t.747358417&type=1&theater
![Page 23: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/23.jpg)
The 4 W’s Whom, what, when, where?
![Page 24: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/24.jpg)
Fitting into the stream for maximum eyeballs...
How and where are people receiving the stream?
![Page 25: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/25.jpg)
How to manage your campaigns while you are dazing in the sun at some remote island
http://www.twitter.com/michaelleander
![Page 26: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/26.jpg)
![Page 27: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/27.jpg)
• Campaigns • Attach content to
campaign • Measure effect of
campaign • Measure effect of
content
![Page 28: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/28.jpg)
Dividing messages into - Campaigns - Types of messages - Time of sending
![Page 29: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/29.jpg)
THE STREAM MIX
![Page 30: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/30.jpg)
MEASURING 27
18
22
21
0
39
29
14
34
41
![Page 32: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/32.jpg)
YouTube
Slideshare
Etc.
Coordinate your content and conversation across all channels in a smart way
![Page 33: Increase social media results RODIRECT 2011](https://reader033.vdocuments.us/reader033/viewer/2022051608/54531bafaf79591d308b5481/html5/thumbnails/33.jpg)
Michael Leander is an international marketing speaker. He has spoken in 35+ countries and at countless webinars.. Find him here http://www.twitter.com/michaelleander Speaking: http://www.michaelleander.me Consulting: http://www.michaelleander.com Email: [email protected]
Learn more about this topic