increase sales for company's service & improve social media site
TRANSCRIPT
• Not like companies who are selling products to customers, service companies normally face difficulty in persuading customers
Hoang Minh - Hieroglifs International
• Service is intangible so customers can not actually see, feel, and touch until they spend money on it
Tips to facilitate your service sales:• Turn your service into a product• Package your different service level• Combine your service and create a new offering• Package your process
Hoang Minh - Hieroglifs International
1: TURN YOUR SERVICE INTO PRODUCT
Hoang Minh - Hieroglifs International
Document your service by creating a section in your website with the service name. The section should include all information of the service, testimonials, usage guidance, etc.
2 - PACKAGE DIFFERENT SERVICE LEVEL
Hoang Minh - Hieroglifs International
If your company have different prices fordifferent types of services, customers might feelconfused in making their buying decisions=> It is better if the company create differentservice packages according to relevantcustomer needs and budgets.
3 – COMBINE SERVICE TO CREATE NEW OFFERING
• This step helps the company differentiate their servicesfrom other competitors’.
• For example, a marketing agency might combine marketingconsultant service with website design service andcopywriting service to deliver a more competitive servicepackage to customers.
4 – PACKAGE A PROCESS
• For example, a language teaching school can offer a wholelanguage package to enable students learn a new languagefrom basic to advanced level
this makes customers feel like the company has
a logical service process.
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1- Using Google Alerts or other social media tools
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- Google Alerts helps companies track and
follow what customers are talking
about their companies without spending hours on
searching
2 – Using Social Mention – free and convenient
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- This application assists the companies follow whatpeople are talking about their companies on socialmedia sites
3 – Some tips improve company’s social media page
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• Negative feedback => Reply as quickly as you can,response friendly, be patient, do not get into a temper, sayapology but do not forgot to give proper solutions
• Run a marketing campaign
• Inform new member or staff
• Make people laugh by sharing funny jokes
• Share feedbacks/reviews from previous customers
• Ask for feedbacks
• Give people something to think about
• Answer their questions quickly
• Negative feedback => Reply quickly and friendly,be patient, give solutions
• Run a marketing campaign
• Inform new member or staff
• Make people laugh
• Share feedbacks/reviews from previous customers
• Ask for feedbacks
• Give people something to think about
• Answer their questions quickly
Hoang Minh - Hieroglifs International