increase project fees and profitability...but not your workload

@wpengine#profitable2016 Brent Weaver, Founder/Visionary | Taylor McCaslin, Product Manager @wpengine #profitable2016 Brent Weaver, Founder/Visionary | Taylor McCaslin, Product Manager

Increase project fees and profitability...not your workload

December 9th, 2015

Setting the Foundation for a Super-Profitable, Super-Productive 2016


Ask Questions as We Go

Please use the “Questions”pane throughout the webinar

Slides and recording will be made available shortly after the webinar


What We’ll Discuss

❖ Tips & tricks for getting higher project fees, providing more client value while improving productivity

❖ How to find and sell $10,000+ web projects❖ Tools for improving workflows and processes

for building, migrating and supporting WordPress sites


Introducing the Experts

Brent Weaver Founder/Visionary, uGurus.com

❖ Sold first website project for $500 at 17

❖ Has two chickens in his backyard

❖ Clocked twenty hours as a private pilot

Taylor McCaslin Product Manager, WP Engine

❖ Has worked with WordPress for 7 years

❖ Paid for college working as a freelance WordPress Dev/Designer

❖ Has spoken at 9 WordPress events in 2015

$10K MindsetSimple Strategies and Tactics to

Increase Project Fees, Work Less and Grow Profits

“As a web pro, what is the big problem that keeps you

up at night?”

What I learned after thousands of calls…“I can’t find customers.”

“I can’t find the right customers.”

“I don’t know what to tell people I do.”

“I can’t charge enough to make a living.”

“I’m doing way too much for what I’m getting paid.”

“I spend a ton of time just to find out a lead has

$500.”

“This industry is so crowded.”

“Anyone can do what I do.”

“People think websites are free.”

COMMODITIZATION

Who is Brent Weaver?

Passionate entrepreneur, educator, and student.

“Why $10,000?”

• Commodity mindset• Frustrated with earning• Want better clients• Want more leads/opportunity

• Value mindset• Enjoy their business• Have great clients• Abundant opportunity

What am I selling for $10,000?

Could be a…

•Website•Landing page / funnel•Discovery / consulting day•Anything you want!

“High value work,for high value pay.”

The $1,000,000 Lunch

Joe’s 3 Things

1. Increase your hourly rate.2. Track your time.3. Divide your responsibilities.

~$65 -> $100

> 20 hours per week!

“What Mindset do you have right now?”

Commodity Mindset

• I create websites.• I do SEO.• I use templates.• I build on WordPress.

“What you do is INSANELY valuable.”

3,241,302,500+

“What you do is INSANELY valuable.”

COMMODITY

I create websites. I help businesses get more customers using the internet so they can free up their time and enjoy life.

I do SEO. I help charity organizations find the right donors online so they can spread their message and change the world.

I use templates. I help small businesses get online faster so they can attract the right customers, spend less money, and create positive cashflow.

I build on WordPress. I help companies spread their message on the internet so they can attract better customers who are more educated and ready to buy faster.

“High value work,for high value pay.”

Thank [email protected]

facebook.com/brentweaver

email me for a FREE course of your choosing + FREE strategy call:

mailto:[email protected]

http://facebook.com/brentweaver


Increase project fees and profitability...not your workload

December 9th, 2015

Setting the Foundation for a Super-Profitable, Super-Productive 2016


Tech-geek.WordPress lover.Theatre goer.

Taylor McCaslin, Product Manager


The WP Engine Platform

StabilityIt’s there when I need itFreedom & FlexibilityI want to do it my wayEfficient & SimpleIt just has to work


Development Lifecycle


Setup


Creating Installs


Transferable Installs

Sent to a clientTransfer back to your

own accountTransfer HistoryReset Transfer code


Transferable Installs


Automated Migration Plugin

FREEAutomation:

copies DBtransfers filesfind/replace urls

Takes just minutes!Find instructions in

user portal‘Site Migration’ section


Automated Migration Plugin Success Story


Develop


Accessible through WP-Admin

Copy from Live to StagingDeploy Staging to Live

deploy none/some/all DB tablesSee date/time when staging

snapshot was last taken

Staging


Copy Site

Copy existing site to a new install

Create multiple template sites you can use again and again


Maintain


●Restore from your automatic nightly backups, in just one click

●When updating Core WordPress a backup point is created before and after the upgrade to allow a fast revert

●Use custom descriptions to add notes about your custom backup points

Backups


Extensive Testing done before updates are pushed. We insure your site returns a 200 response after updating

Backup points are automatically made before and after update

Update Core in a single click via User Portal

Managed Patching and Updates


●Live Chat, available 8am-8pm CT via our user portal●Phone, instantly talk to a real human 24/7●Secure ticketing system, available 24/7 via our user portal

Always Online, Self-Service Support: ●Support Garage: articles, walkthroughs, and other helpful

content ●Interactive Walkthroughs: guided

tutorials covering common actions in our user portal

Rest easy with 24/7 Support


wpengine.com/affiliate

Make more money without charging more!

$200 minimum payout per referral

WP Engine Affiliate Program


wpengine.com/partners

Get found. Get Recommended.

WP Engine Partner Program


Q & AFeel free to ask away inthe “Questions” pane!

Are you an agency or freelancer?Learn how you can finish more sites in less time and enjoy unlimited staging installs for your WordPress projects for as little as $29 per month.

Ask about qualifying for a listing in our online consultants’ directory!

Call +1-512-827-3500, orChat with us wpengine.com

http://www.wpengine.com/


Thank you


Resources

eBook: The Ultimate Guide to WordPress Pluginswpeng.in/plugins-w

The WordPress API: An Untechnical Guide for Non-Developerswpeng.in/untech

WP Engine for Developers: A Getting Started Guidewpeng.in/wpe-dev-start

Email Brent for choice of free course, plus free strategy call:[email protected]

http://wpeng.in/plugins-w/

http://wpeng.in/untech/

http://wpeng.in/wpe-dev-start/

mailto:[email protected]

increase project fees and profitability...but not your workload

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