incomplete offers

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Incomplete Offers

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Post on 19-Nov-2014

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Page 1: Incomplete Offers

Incomplete O

ffers

Page 2: Incomplete Offers

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What We’ll Be Talking About

Overview of what an incomplete offer isWho should use an incomplete offerHow to properly administer an incomplete offerKeys to the success of an offer

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What are Incomplete Offers?

A powerful and innovative marketing tool that has potential to yield huge resultsHighly dependent on offers being carried out correctly and under right the circumstancesNot appropriate for every campaign

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Continued…

Consists of a promotion in which a portion of an incentive is given up front in order to get some kind of commitment from them(Preferable face-to-face, presentation or phone call)Remainder of incentive is presented to prospect when they fulfill a desired commitment

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Who should use an incomplete offer?

Needs to be previously established interest from the buyerIncomplete offers act more as a catalyst than a pure incentiveValue lies in the ability to motivate a client to make the next step towards a purchaseIdeal for clients who are seeking some form of human engagement

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Continued…

Engagement can be face-to-face (ideal), online presentation or phone callNeed to be targeted towards an extremely focused market Expensive nature requires that incomplete offers be sent to a very specific group of buyers that have already expressed interest

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How do you properly administer an incomplete offer?Essential that the offer makes a personal appeal typically in the form of an email, phone call and letterImportant to use all three mediumsFirst, send a hand-written letterThen follow up with a phone call and email

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Keys to the success of an offer

Must be contextually relevantPerceived high value/significanceJustified by the cost per qualified leadNeeds to be both creative and contextually relevantMust appeal to a personal interest but is encompassed in a professional theme

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Continued…

The cost per qualified lead must justify the acquisition costsCost per qualified lead is high for incomplete offers so recipients of such offers need to be extremely qualified and have a high potential of being converted in customersBest suited for higher margin products

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Call to action

Full report-http://crunk.starrtincup.com/incompleteoffersWilliam TincupW: www.starrtincup.comE: [email protected]: 817-204-0400