incite health consulting we work with clients who are ... · [email protected] jennifer jones...
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Contact us
Dr Pamela Walker
+44 (0)7826 516935 [email protected]
Jennifer Jones
+44 (0)7500 984595 [email protected]
incite.ws
We work with clients who are nervous about lack of growth, who are struggling to maintain market share, and those frustrated that their marketing interventions are not customer-centric enough.
1 / Sales Call optimisation — Refining the rep sell in line with your
sales model — Routed in customer insight and
segmentation — Through the lens of our behaviour
change model — Rep training and internal activation
2 / Growth strategy development
— Opportunity identification and optimisation
— Strategic and tactical planning — Specific market strategies including
defence and scenario planning
3 / Multichannel strategic planning
— Opportunity identification and prioritisation across channels
— For HCPs and Patient engagement tactical planning
— Partnering with experts in the digital space to advise on channel selection
— Internal activation and plan refinement
4 / Patient engagement strategy
— Positioning and focus planning — Global strategy and local activation
planning — Tactics rooted in market and patient
insights
5 / Creative communications development and refinement
— Brand and franchise positioning — Optimising messaging and selling
story through the behaviour change lens
— Alignment and engagement on activation across the organisation
Our behaviour change model
6 / Training and capability building
— Optimising insight generation process
— Identifying and activating commercially relevant insights
— Pyramid presentation skills — Internal consulting skills
Markets are increasingly challenging and this puts intense pressure on brands. To succeed, clear and clever shaping of decision making is more important than ever before.
This means selecting and leveraging behavioural drivers of decision making to achieve brand growth. We have the business tools to make this a reality.
Incite Health ConsultingStrategy and activation
Decision frame Mental processing Behavioural outcome
mailto:pamela.walker%40incite.ws?subject=mailto:jennifer.jones%40incite.ws?subject=mailto:jenni.forbes%40incite.ws%20?subject=http://incite.wshttps://www.incite.ws/