International carnival school

INCASO 2020 Marketing and

Entrepreneurship| 17.02. – 23.02. 2020.|

Rijeka, Croatia

www.par.hr

The City of Rijeka

• the main Croatian seaport, with about 150,000 inhabitants

• a multicultural city with a rich cultural and historical heritage

• host to the traditional Rijeka Carnival, 3rd biggest in the world

• Rijeka is named the European Capital of Culture 2020

"Port of Diversity"

PAR University college• PAR is an acronym of the Croatian name Business Academy Rijeka

• first and only private higher education in the city of Rijeka and greater region

• The PAR tradition began in 2007 when the Business Academy was representative of international educational institutions and programs

• PAR strongly supports the startup culture, life-long learning, and entrepreneurship.

Marketing and Entrepreneurship

THE INCASO 2020 PROGRAM

• THE OVERALL GOAL OF THE PROGRAM to develop newprojects that will contribute to the overall carnival program inRijeka, and include the cultural component, as well as theproject/business one

• The projects may be:• Events• Businesses (ventures, enterprises, etc.)• NGOs• Project proposals• Educational / Cultural programs

• Students will be divided in teams, and each team will beassigned some preliminary criteria for project development

PROGRAM STRUCTURE

STU

DE

NT

PR

OJE

CTS

Lectures and activitiesrelated to Rijeka Carnival

Workshops and lecturesrelated to idea formationand project development

Experiencing the carnival

WORKSHOPS PROVIDE THE FRAMEWORK

LECTURES AND THE

EXPERIENCE PROVIDE THE

CONTENT

PROGRAM STRUCTURE

TYPE SECTOR

LOCAL / INTERNATIONAL

PROJECT NON-PROFIT

CULTURAL PROGRAM EDUCATION

EVENT CULTURE

APPLICATION IT

ENTERPRISE CULTURE

EDUCATIONAL PROGRAM CULTURE

• PRE-ASSIGNED PROJECT CRITERIAS ARE:

PROGRAM STRUCTURE

PROGRAM STRUCTURE

• OBLIGATORY PROJECT COMPONENTS• WRITTEN PROJECT/EVENT PROPOSAL:

• Project title• Short description / Background / Idea evolution (max 150 words)• Target group (max 50 words)• Event goals (max 50 words)• Detailed project description (activities/program/participants) (max 300

words)• Concluding remarks (max 150 words)

• PRESENTATION (PPT/PREZI/POSTER)• 10 min presentation• Q&A session

• a way of displaying discontent and criticizing the society, especially the authorities

• the first sign of the carnival traditions as such in Rijeka date back to the 1449

• the first ever carnival parade in Rijeka, was held in 1982

• hat event has grown powered by the strong tradition of the Rijeka, and its surrounding areas and is known today as the „fifth season“ meaning a time of joy, cheer, fun and dance.

• 1995 Rijeka has been admitted into the FECC (Federation European Carnival Cities)

THE RIJEKA CARNIVAL

• listed as one of 500 events to be seen in Europe

• One of the most egzotic events ( by Sunday Times)

• entered the book 501 must be there events

• Rijeka Tourist Board won the „Golden Tourist Heart“ prize as the organizer of the best manifestation in South – Eastern Europe

• The carnival officially begins on January 17th and lasts until the Ash Wednesday

• Ash Wednesday is the begining of the Fortieth - a solemn religious observance in the liturgical calendar of many Christian denominations that begins on Ash Wednesday and covers a period of approximately six weeks before Easter Sunday.

THE RIJEKA CARNIVAL

• Numerous small events organized by individual associations and institutions– Program at the National Theatre– Programs for children at shoping malls and play centers– Local masked dances and parties– Concerts

• Official events organized by The City of Rijeka and the Rijeka Tourist Board:

1. Rijeka Carnival Queen Pageant2. The Election of the Prince and the Princess3. The Handover of the Keys to the City 4. The Children Carnival Parade5. The Radio Masked Marathon6. The Ball at the Governor's Palace 7. The Masked Ralley Pariz – Bakar (bY the Auto Club Rijeka)8. Carnival Snowboard Session9. Opatija Carnival games10. Platak Snow Games11. Masked charaoche

THE RIJEKA CARNIVAL

Rijeka Carnival Queen Pageant• The Carnival has the Carnival Master• Each year a queen is elected• Integreated with the event of the Handover of the Town Keys

The Ball at the Governor's Palace

• The Rotary Club, Maritime and History Museum of the Croatian Littoral Rijeka, Rijeka Toursit Board and the City of Rijeka

• All income from the ticket sale goes to charity• Attended by politicans, diplomates and celebrities

INCASO 2020

international@par.hrwww.par.hr

Join us in the city that flows