inbound marketing agency presentation
DESCRIPTION
Why businesses should make their website the HUB of their marketing and new business development strategy.TRANSCRIPT
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What is Inbound Marketing?
A presentation to seven London advertising agencies
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Is this your new business card?
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46% of searches are for products and services
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Make Your Website Your New Biz Hub?
Create & Publish Optimise Share
High ValueContent
SEOBlogs & Social Media
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Why bother?
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Old ‘push’ methods aren’t working
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Do Not Call Me!60% of UK landlines
17,500,000 numbers
2,300,000 business numbers
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Cold Call Reality
Ave. Connect Rate4.5%
i.e. 22 attempts = 1 conversation
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Email Me…If You Can!
B2B Cold Email:Open Rate 13.5%CTR
0.87%
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Pretty bloody hit & miss…
would you not agree?
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We asked a CMO:Q: "How do agencies get through to you? Have you ever responded to a cold email or cold call? What works?”
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This is what he said:Q: "How do agencies get through to you? Have you ever responded to a cold email or cold call? What works?”
A: “Nothing. I don't know why IT can't figure it out how to delete those messages automatically. No cold message has ever worked. If I need something I will find you.”
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Isn’t it time to
things up a bit?WARM
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We analysed each of their websites
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Is Your Website Working?
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Things to improve
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Content Marketing
Start
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Buying Cycle
Awareness
Purchase
Research
Comparison
Blog posts, social media, PR
eBooks, Webinars, white papers
Case Studies, demos, testimonials
Meetings, proposals, submissions, pitches,
presentations
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Promote your offers using your website, blog & social media
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This stuff works!Visits up 30%
CTR up to 21%
LP conversion up to 61%
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SEOOptimise for
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We analysed each agency’s website home page keywords and then
displayed them in Wordle (less their brand names)
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Pretend you are
GoogleWhich website is yours?
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How’d they go?
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The group got 2 out of 7correct
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ContentCreation
Landing Pages
Social Media
Email Marketing
Marketing Analytics
Lead Nurturing
Marketing Automation
Blogging
Calls-to-Action
InsideInbound
Marketing
SEO
That’s five good reasons why they should be inbound marketing!
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Thanks for participating!
www.theinsideteam.co.uk